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Virta Health is on a mission to reverse Type 2 diabetes and obesity. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or obesity. Virta is changing this by helping people reverse type 2 diabetes and obesity through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and live diabetes-free. Join us on our mission to reverse diabetes and obesity in 1B!We’re looking for a product manager who is passionate about understanding member needs and will lead the development of next gen mobile app and AI experiences that have a direct, transformative impact on our member’s lives. As a Senior Product Manager in our Program Group - Adoption, you will be responsible for developing product features that solve important member problems/challenges, drive member adoption and increase user engagement with the Virta app, and research and test features and workflows that help members plan and succeed in adopting Virta’s lifestyle towards better health.You will develop and test hypotheses to deepen the adoption and engagement of Virta’s member base. You will manage the direction and execution of a cross functional product development team, and play a critical role in setting company-wide strategy to scale our treatment with clinical and operational department leads. This is one of the highest impact positions at Virta - the decisions you make and products you build will have a direct impact on both the member experience and Virta’s business.Responsibilities• Ideate and execute the product vision by defining the roadmap for our mobile app and internal tools, setting priorities and guiding the products to success.• Champion personalization through exceptional, tailored experiences that drive behavior change and engagement of our members.• Drive with data and empathy by utilizing user insights and data analytics to enhance the member app experience, ensuring it meets the needs of our member personas.• Foster collaboration by leading and working with multidisciplinary teams, including engineers, designers, Applied AI, Insights and Analytics, and care teams, to bring your product vision to reality.• Innovate from concept to launch, using experimentation and iteration to scale apps and tools that delight users.• Write clear and detailed PRDs and briefs that communicate the feature's purpose, market potential, success metrics, and the tasks needed for efficient and effective development and iteration.Must-Haves• A passion for creativity, innovation and building great products for behavior change and social impact.• 5+ years of experience in a product management, or related product development role.• Experience in experimentation (A/B, etc), prototyping, and hypothesis testing.• Ability to analyze user data and product analytics to extract business requirements and drive delightful usable member experiences• Comfortable navigating ambiguity and complexity driving 0 to 1 product development.• Strong organizational, leadership, and communication skills• Experience shipping consumer-facing applications with a focus on behavior change is a plus• Experience working with AI products in a consumer application is a plusValues-driven cultureVirta’s company values drive our culture, so you’ll do well if:• You put people first and take care of yourself, your peers, and our patients equally• You have a strong sense of ownership and take initiative while empowering others to do the same• You prioritize positive impact over busy work• You have no ego and understand that everyone has something to bring to the table regardless of experience• You appreciate transparency and promote trust and empowerment through open access of information• You are evidence-based and prioritize data and science over seniority or dogma• You take risks and rapidly iterateIs this role not quite what you're looking for? Join our Talent Community and follow us on Linkedin to stay connected!As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $156,778 to $200,227. Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers.#LI-remote

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$156778K
$200227K

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What You Should Know About Senior Product Manager - Adoption, Virta Health

As a Senior Product Manager - Adoption at Virta Health, you’ll be at the forefront of a transformative mission to reverse Type 2 diabetes and obesity through innovative technology and personalized care. Located in Norton, MA, you’ll work with a passionate team dedicated to enhancing the lives of our valued members. Your main quest will involve understanding member needs and crafting next-generation mobile app and AI experiences that really make a difference. You’ll spearhead the development of features that address crucial member challenges, driving adoption and boosting engagement with our app. By leading a cross-functional team, your insights and data-driven strategies will be essential in shaping the future of our health solutions. Your work will include conducting thorough research, testing, and analyzing what our members truly need to succeed in adopting healthier lifestyles. This role is pivotal, as your decisions will directly influence member experiences and the overall success of Virta's mission. If you're passionate about creating impactful solutions that empower individuals to take charge of their health, this is the perfect opportunity for you to thrive and contribute to a healthier world with Virta Health.

Frequently Asked Questions (FAQs) for Senior Product Manager - Adoption Role at Virta Health
What responsibilities does a Senior Product Manager - Adoption at Virta Health have?

The Senior Product Manager - Adoption at Virta Health is responsible for developing and executing the product vision for the mobile app, championing user-centered design, and driving member engagement. This role involves managing multidisciplinary teams to create solutions that address member challenges, ensuring enhanced user experiences through data analysis and insights.

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What qualifications are required for a Senior Product Manager - Adoption at Virta Health?

To be considered for the Senior Product Manager - Adoption role at Virta Health, candidates should have at least 5 years of experience in product management or a related field. Familiarity with A/B testing, prototyping, and user analytics is essential, alongside a strong ability to navigate ambiguity and demonstrate exceptional leadership skills.

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How does Virta Health ensure product innovation in the role of Senior Product Manager - Adoption?

Virta Health encourages innovation through experimentation and iteration, allowing the Senior Product Manager - Adoption to drive product concepts from inception to launch. This role focuses on fostering collaboration across various teams and utilizing user insights to enhance the mobile app experience and ensure it aligns with member needs.

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What impact does the Senior Product Manager - Adoption have at Virta Health?

The Senior Product Manager - Adoption has a significant impact at Virta Health, as their work directly influences member experiences and the company's ability to scale its treatment solutions. By leading product strategy and execution, this role helps improve member adoption rates, directly contributing to the overall mission of reversing diabetes and obesity.

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What are the key values that guide the work of a Senior Product Manager - Adoption at Virta Health?

Virta Health’s values emphasize putting people first, fostering ownership and initiative, and prioritizing positive impact over busy work. As a Senior Product Manager - Adoption, embracing transparency, evidence-based decision-making, and the willingness to take risks while iterating on products are essential for aligning with the organization's culture.

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Common Interview Questions for Senior Product Manager - Adoption
Can you describe your experience with product management in a health tech environment?

In an interview, rely on specific examples where you led product initiatives in health tech, detailing your approach to understanding user needs, collaborating with cross-functional teams, and delivering measurable outcomes that enhance user experiences.

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How do you prioritize features when developing a roadmap for a product?

Discuss your approach to prioritization, emphasizing the importance of user research, data analysis, and stakeholder input in balancing member needs and business objectives. Be ready to share tools or frameworks you use to make these decisions.

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What metrics do you consider most important for measuring adoption and engagement?

Clearly articulate the key performance indicators (KPIs) you assess, such as user retention rates, feature usage statistics, and member satisfaction scores. Illustrate how you’ve used these metrics in past roles to inform product decisions.

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Describe a time when you had to navigate ambiguity in a product development project.

Provide a real-world scenario where you faced uncertainty, detailing how you gathered data, consulted with stakeholders, and employed strategic thinking to guide the product's direction while keeping the team motivated and focused.

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How do you foster collaboration among diverse teams?

Explain your tactics for creating an inclusive environment, such as regular check-ins, feedback sessions, and cross-disciplinary workshops. Highlight past experiences where your collaboration skills led to successful project outcomes.

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Share an example of how you used data to drive product decisions.

Discuss a specific situation where you utilized user analytics or feedback to guide a feature development or redesign, including the analytical methods you adopted and the resulting impact on user engagement.

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What role does user feedback play in the product development process for you?

Emphasize your commitment to integrating user feedback throughout the product lifecycle, discussing how you collect data, synthesize insights, and iterate on features based on member input to foster continuous improvement.

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What strategies do you employ to ensure that a product meets market needs?

Describe your approach to market research, competitor analysis, and user persona development, emphasizing how these strategies inform product feature prioritization and ensure alignment with target market needs.

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Can you explain how you handle product launches?

Outline your step-by-step process for handling product launches, including pre-launch testing, marketing collaboration, and post-launch evaluation. Share specific examples to illustrate how your initiatives led to successful rollouts.

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What excites you about working at Virta Health as a Senior Product Manager - Adoption?

Discuss your passion for driving health innovation and personal interest in creating meaningful change in individuals' lives. Reflect on how Virta Health's mission aligns with your professional values and aspirations.

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Virta Health provides remote treatment for type 2 diabetes without medications or surgery. Their approach results extend beyond diabetes reversal to other areas of metabolic and cardiovascular health, including sustained improvements in blood pres...

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Full-time, remote
DATE POSTED
December 10, 2024

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