Manager, Campaign & Solution Marketing - job 1 of 2

The Manager, Campaign & Solution Marketing at Visa Acceptance Solutions is responsible for translating business objectives into actionable marketing initiatives across the funnel. This includes developing marketing action plans, ensuring regional alignment, designing client journeys, orchestrating execution, and optimizing performance through data-driven insights. You'll closely work with various teams to create and implement strategies that promote our Unified Commerce portfolio effectively.

Candidates for the Manager, Campaign & Solution Marketing role at Visa Acceptance Solutions should possess strong marketing strategy skills, program management capabilities, and organizational skills. A background in developing and executing marketing action plans, along with experience working with regional teams, is crucial. Familiarity with performance metrics and a proven ability to communicate effectively will give you an edge in this position.

The Manager, Campaign & Solution Marketing plays a vital role in shaping and executing Visa Acceptance Solutions' overall marketing strategy by creating clear, compelling narratives that align with client needs and business objectives. By ensuring regional alignment and designing targeted client journeys, you'll enhance customer experience while optimizing campaign performance to drive measurable results.

Beneficial skills for the Manager, Campaign & Solution Marketing role at Visa Acceptance Solutions include strong program management, excellent communication, creative problem-solving, and an aptitude for data analysis. The ability to thrive amidst ambiguity in a fast-paced environment and collaborate effectively with teams is also essential for success in this role.

The Manager, Campaign & Solution Marketing position at Visa Acceptance Solutions is a hybrid role, allowing for flexibility between remote and in-office work. Specific expectations regarding days in the office will be confirmed by your hiring manager. This arrangement fosters collaboration while supporting your work-life balance.

When creating a detailed marketing action plan, start by breaking down the business objectives into specific marketing initiatives. Identify target audiences, choose relevant channels, and set measurable KPIs. Collaborate with cross-functional teams to collect insights and feedback that will help in refining your plan.

In my previous roles, I have developed client journey maps by visually representing the omnichannel experiences of key audiences. This involves identifying touchpoints and understanding customer interactions throughout the buyer's journey, which helps in tailoring marketing messages and strategies effectively.

I maintain regional alignment by collaborating closely with local teams to develop regional strategic plans. Regular communication and the creation of alignment reports help assess the consistency between local initiatives and global strategy, ensuring effective execution.

I measure campaign success using key performance indicators (KPIs) tailored to each funnel stage, such as conversion rates, engagement metrics, and revenue generation. Conducting post-campaign analyses to identify strengths and weaknesses allows for continuous improvement.

Storytelling is crucial in marketing strategies as it creates emotional connections with the audience. I leverage compelling narratives to convey the value of our solutions clearly and engage clients on a deeper level, turning complex information into relatable stories.

I stay updated on marketing trends by regularly consuming industry publications, participating in webinars, and attending conferences. Engaging with professional networks and online communities also helps me learn from peers and stay informed about emerging best practices.

In a previous role, I executed a multi-channel campaign that resulted in a 30% increase in engagement. By employing targeted messaging and optimizing our marketing funnel, we accurately addressed customer pain points, leading to successful outcomes. This experience taught me the importance of data-driven strategies.

Essential tools for campaign management include project management software for tracking tasks, CRM systems for managing customer interactions, and analytics platforms for measuring campaign performance. These tools help streamline operations and facilitate better decision-making.

I handle ambiguity by maintaining a flexible mindset and developing a structured approach to decision-making. Prioritizing tasks and setting achievable goals can help navigate uncertainty, while continuous communication with teams ensures everyone is aligned and informed.

My method for optimizing marketing performance involves regularly reviewing data analytics to identify trends and insights. By conducting A/B testing and gathering feedback, I can make informed decisions on adjusting strategies to enhance effectiveness and drive better results.