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Manager, Merchant Business Development - job 17 of 20

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This is an exciting time to join Visa's U.S. Client Marketing team, as we focus on developing new relationships and deepening existing relationships with our merchant and cobrand clients. As part of the North America Marketing organization, the team is transforming client engagement through a proactive, results-driven approach.

The Manager, U.S. Client Marketing, Merchant/Cobrand, will support client marketing and experiential programs, optimizing the use of Visa's marketing expertise, platforms, and initiatives to help solve our client’s business challenges. The Marketing Manager will deliver marketing solutions, provide thought leadership, and execute programs to grow clients' business and drive revenue.

You will be responsible for planning and executing marketing strategies and partnership initiatives to grow Visa’s business with Visa’s merchant/cobrand clients through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This manager is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Legal, Analytics and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.

This Manager must be able to thrive in a fast-moving, highly matrixed environment – a results-oriented and adaptable individual with a positive attitude is desired. You should have a strong track record of working independently while collaborating with internal team members and external clients. Additionally, you should have an innate interest in problem-solving and ability to think outside of the box to find solutions.

Essential Functions

You will support the strategy and execution on key marketing advisory topics to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship and event marketing, social/digital marketing, etc.
You will support marketing-related project scoping and requirements while aligning with client
You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients
You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Analytics, Product, Marketing, Legal, etc.)
You will help identify new marketing opportunities for clients and support the creation of effective presentations to pitch to clients
You will lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support
You will support the key products/marketing initiatives for both Visa and the Client, e.g., NFL/Olympics promotion, product launches, brand refreshes, etc.
You will manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, etc.
You will manage the budget/finance process as part of the marketing campaign execution
You will be responsible for overall project management (including creating and tracking timelines, milestones and tasks)

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

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What You Should Know About Manager, Merchant Business Development, Visa

Are you ready to take your career to the next level? Visa is on the lookout for a dynamic Manager, Merchant Business Development to join our vibrant U.S. Client Marketing team in beautiful Foster City. This is your chance to be at the forefront of developing new relationships and enhancing existing ones with our merchant and cobrand clients. You'll play a crucial role in transforming client engagement by utilizing Visa's extensive marketing expertise and innovative platforms to tackle business challenges head-on. As the Manager, you'll be tasked with planning and executing marketing strategies that drive revenue growth while fostering team collaboration across Sales, Product, Legal, Analytics, and agencies. You’ll need to demonstrate a proactive approach and adaptability in a fast-paced environment, all while maintaining a positive attitude. Your knack for problem-solving and strategic thinking will shine as you support lifecycle marketing engagements, identify new opportunities, and deliver effective pitch presentations to clients. Essentially, you’ll be leading the charge on various marketing initiatives, managing projects from inception to execution, and coordinating with stakeholders to ensure our marketing efforts align with both Visa's and our clients’ goals. hybrid work is the norm, with your in-office days being flexible and confirmed by your hiring manager. If you’re excited about building partnerships and delivering best-in-class marketing solutions, we want to hear from you!

Frequently Asked Questions (FAQs) for Manager, Merchant Business Development Role at Visa

What are the key responsibilities of the Manager, Merchant Business Development at Visa?

The Manager, Merchant Business Development at Visa will be responsible for a range of exciting duties, including developing marketing strategies and partnership initiatives aimed at enhancing Visa's relationships with merchant and cobrand clients. This role focuses on executing client marketing and experiential programs, leveraging Visa's expertise in marketing and data analytics to drive business growth. Additionally, you'll manage cross-functional collaborations, oversee project timelines, and handle budget processes to ensure the successful delivery of marketing solutions.