Marketing Consulting Manager, VCA Managed Services

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Team Summary

Visa Consulting & Analytics (VCA) drives tangible, impactful and financial results for Visa's clients, including card issuers, acquirers, and merchants. Drawing on our expertise in strategy consulting, data analytics, brand management, marketing, operations and macroeconomics, VCA solves the most strategic problems for our clients.

The VCA team within Japan provides a comprehensive range of consulting services and solutions to our clients in Japan, that address unique challenges in areas such as strategic growth, profitability, risk management and digital strategy. In VCA, Managed Services team plays a key role to enhance partnership with one of the largest clients for Visa’s Japan business and focuses on developing, implementing, and improving clients’ business by collaborating with them closely.

What a Marketing Consulting Manager does at Visa:

• Lead and facilitate marketing related discussion with our client to identify potential opportunities, scope projects, pitch proposals and deliver end-to-end marketing solutions(e.g., marketing campaign management, customer insights) to grow the client's portfolio.

• Work closely across multiple team functions including wider VCA, Product, Sales, Regional and Global Marketing team to acquire specific subject matter expertise as needed.

• Collaborate with data science team to utilize our advanced data analytics capabilities

• Provide professional marketing consultancy to clients covering both strategic and tactical aspects based on data and insights.

• Leverage Visa marketing assets and capabilities to develop co-marketing programs to deliver measurable and mutually beneficial business outcomes.

• Manage budget and forecasts in collaboration with the client and third-party suppliers.

• Develop and share co-marketing best practices to guide and inspire clients and the wider Visa organization.

• Support RfPs and new business wins through marketing thought leadership and ideation.

• Be Visa brand guardian and ensure all communications align with brand policies, regulations, and guidelines.

Why this is important to Visa

VCA’s services allow our clients to boost their business performance by leveraging Visa’s expansive market insights and data. This in turn drives Visa’s business, creating a win-win relationship where both client and Visa’s incentives are aligned to grow the business. This dynamic combined with the long-term relationship we have with clients enables a deeper level of engagement and impact compared to traditional consulting firms. VCA projects also help drive Visa Japan’s strategic initiatives and accelerate Japan’s transformation to a cashless society.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

What you will need:

• 8 years or more of experience in Marketing or Consulting industry, or as an in-house marketer
• Proficient Japanese and business level English proficiency
• Strong understanding of digital marketing, social media, and traditional marketing channels
• Experience in building and maintaining strong client relationships
• Strong in operating and managing the PDCA cycle for various marketing strategies including media planning, campaign planning, integrated on-off initiatives, and large-scale event initiatives. Experience in development of marketing concepts, creative thinking and problem solving based on data and insights
• Ability to collaborate with partners both internally (matrix, global organization) and externally (clients and agencies)
• Project management skills and ability to handle multiple initiative simultaneously often within target timeline
• Passion for Visa and client business, technology innovation, with high energy and intelligence
• Good presentation, flexible, interpersonal, communication and negotiation abilities
• Possess high learning agility
• An independent individual, yet a reliable team player
• Basic budget management and reporting
• Ability to work effectively in a team environment

What will also help:

• Good understanding of Visa and the payments eco-system

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.