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Marketing Analyst - job 1 of 2

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

This position will be responsible for coordinating and developing Marketing initiatives  and Supporting Materials to support the evolution of the Marketing Services offering to our Clients by developing scalable solutions, selling materials, capabilities, and processes associated to Marketing Services. This role will work with the different LAC markets and multifunctional teams to support the implementation of the Visa Marketing Service Model.


Essential Functions

  • Provide support and guidance to the LAC marketing teams with the Sell In tools, strategies, benchmarks, use cases, platforms, trainings, and other marketing services to grow Visa’s business in the Region.
  • Partner with regional marketing teams to advance key initiatives, serving as a global hub to facilitate communications across teams, share best practices, and advance key global initiatives.
  • Create exposure opportunities to showcase LAC MS work to other areas at Visa
  • Catalyze timely and ongoing Learning and development opportunity to nurture  the best MS Community at Visa, an inclusive, engaged one Marketeers feel proud to be a part of 
  • Support the markets in the execution of the Visa Marketing Services Model, including existing and new clients and/or contracts/RFPS. 
  • Integrate Visa Sponsorships (i.e. FIFA World Cup, Olympics and NFL) & Partnerships assets among LAC Clients and Consumers to drive scale.
  • Ensure compliance and process correctness of marketing department adhere to Visa key controls and brand standards.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications

  • 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)


Preferred Qualifications

  • 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
  • Bachelor’s degree in Business Administration, Finance, Marketing or related field
  • Ability to structure and manage complex projects and processes with multiple stakeholders at both senior and junior levels
  • Strong persuasion and sales skills
  • Track record of developing and executing marketing strategies that delivered measurable business results.
  • Ability to present with impact in English and Spanish. Portuguese is a plus
  • Strong PMO Project Management Experience
  • Ability to structure and manage complex projects and processes with multiple stakeholders at both senior and junior levels
  • Marketing planning and execution experience
  • Experience working in financial industry and/or multinational companies

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 89,900.00 to 127,150.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Average salary estimate

$108525 / YEARLY (est.)
min
max
$89900K
$127150K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Analyst, Visa

As a Marketing Analyst at Visa, based in the vibrant city of Miami, FL, you'll be diving into an exciting role that combines the thrill of marketing with the innovation of technology. Visa, renowned for its leadership in payments and technology, operates in an inspiring environment with a commitment to connecting people and advancing economies around the world. Your primary focus will be to coordinate and develop compelling marketing initiatives and supportive materials, aimed at enhancing Visa's Marketing Services for clients. You'll be working closely with various Latin America and Caribbean (LAC) markets and multifunctional teams, making sure that all marketing strategies align with Visa's overarching goals. Expect to provide valuable insights and guidance to regional teams, help in the integration of key sponsorships and partnerships, and ensure all marketing efforts comply with Visa’s key controls. This hybrid position means you can enjoy the flexibility of remote work while also collaborating face-to-face in the office several days a week. Bring your persuasive skills and a track record of executing marketing strategies that achieve real results. With the added benefit of a dynamic team environment and a culture that champions inclusivity, you’ll thrive while making a genuine difference in how Visa services its clients. Join a company that doesn't just work with numbers, but strives to uplift everyone, everywhere.

Frequently Asked Questions (FAQs) for Marketing Analyst Role at Visa
What does a Marketing Analyst at Visa do?

Additionally, you'll manage projects involving complex processes and various stakeholders, so your ability to coordinate effectively will be crucial. By collaborating with regional teams and sharing insights, you'll help advance Visa's Marketing Service Model and position Visa as a leader in the financial industry's marketing efforts.

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What are the qualifications for the Marketing Analyst role at Visa?

Strong sales skills and a history of successfully executing marketing strategies that yield measurable results are also preferred, making you a well-rounded candidate suitable for Visa's dynamic work environment.

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How does the work culture at Visa support Marketing Analysts?

With support for your professional development and an emphasis on learning opportunities, you'll be equipped to build lasting relationships and succeed within Visa's innovative culture.

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What career growth opportunities does the Marketing Analyst role at Visa offer?

As you excel in your role and take on new challenges, you can look forward to potential upward mobility and increased responsibilities, paving the way for a fulfilling career at Visa.

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What benefits and perks can Marketing Analysts expect at Visa?

Visa offers competitive salaries and the potential for bonuses and equity, ensuring that employees feel rewarded for their hard work and contributions to the company.

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What are some tips for applying to the Marketing Analyst position at Visa?

For the interview, prepare examples of how you've handled complex projects and communicated with stakeholders, as these will illustrate your fit for the role at Visa.

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Common Interview Questions for Marketing Analyst
Can you describe a successful marketing strategy you executed as a Marketing Analyst?

When asked about a successful marketing strategy, focus on a specific project where you defined goals, employed effective tactics, and achieved measurable results. Discuss the process you followed, the stakeholders involved, and how you analyzed performance indicators to adapt strategies as necessary. This will showcase your project management skills and analytical mindset, which are key for a Marketing Analyst at Visa.

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How do you prioritize tasks when managing multiple marketing projects?

In response to a question about prioritizing tasks, explain your strategy for managing competing deadlines and projects. You might mention tools or techniques you use to keep track of progress, such as project management software or regular team check-ins. Highlight your ability to assess project needs and stakeholder input to ensure timely delivery—a crucial skill for a Marketing Analyst at Visa.

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What experience do you have with data analysis in marketing?

When discussing your data analysis experience, provide examples of how you've used data to inform marketing decisions. Explain the types of metrics you tracked, the tools you used for analysis, and how you translated data insights into actionable recommendations for marketing strategies. This reflects your analytical skills and expertise, which are fundamental for a Marketing Analyst role at Visa.

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How do you handle feedback from team members and stakeholders?

When addressing feedback, discuss your approach to receiving constructive criticism and your willingness to adapt based on others' insights. Provide examples of instances where feedback led to improved outcomes in your projects, which shows your collaborative spirit—an essential quality for a Marketing Analyst at Visa.

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What marketing tools and software are you familiar with?

To answer questions about marketing tools, review the tools and software you've used in previous roles. Highlight your proficiency with CRM systems, data analytics tools, and project management platforms. This not only demonstrates your technical skills but also reassures the interviewer of your readiness to hit the ground running as a Marketing Analyst at Visa.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
November 23, 2024

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