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Marketing Coordinator, U.S. Client Marketing - job 8 of 24

This is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on deepening relationships with established Issuer and Merchant Clients and launch Visa products with partners in Fintech.

The U.S. Marketing Services team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the U.S. Marketing Services team, the Marketing Coordinator, U.S. Client Marketing will support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives.

This Coordinator is responsible for supporting the partnership with Visa’s Merchant Clients while simultaneously building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on client marketing efforts.

The Coordinator is expected to excel in a dynamic and highly collaborative environment. This individual should be results-driven, adaptable, and maintain a positive, proactive mindset. It is essential that the Analyst has a proven history of effective teamwork with both internal colleagues and external clients.

The Coordinator must be meticulous and considerate when generating client materials, demonstrating proficiency in Microsoft PowerPoint and Excel. The ability to communicate directly with clients through weekly conference calls, video conferences, or potential in-person meetings is also required.

Furthermore, the Coordinator will be responsible for vital administrative tasks on various platforms, such as managing budgets, submitting intake forms, and conducting financial reporting.

Essential Functions

This Coordinator will be required to:

  • Support the sell-in and execution of B2B and/or B2C marketing programs for clients by coordinating the activities of internal Visa cross-functional teams and external agency partners

  • Manage agency partners during client program development, including routing materials for review and securing stakeholder approvals

  • Provide project management support for client marketing programs, including running weekly client status calls, drafting agendas and call notes, leading creative development process with the agency, routing materials for necessary approvals, managing post campaign tracking and analytics

  • Assist with business development, including compilation of proposals

  • Work cross-functionally to maintain clear communications and secure internal stakeholder alignment and approvals

  • Participate in ideation and development of custom marketing programs across Visa platforms and sponsorship assets

  • Develop and route legal agreements

  • Develop purchase order creation and management

  • Manage project timelines and budgets

  • Track and manage results of multiple ongoing projects

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

 

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Coordinator, U.S. Client Marketing, Visa

Join Visa's U.S. Client Marketing team as a Marketing Coordinator in Foster City, and be a part of an exciting transformation in marketing collaboration! This role offers a fantastic opportunity to support the development and execution of innovative client programs that enhance Visa's marketing platforms. You'll play a vital part in building strong co-marketing plans with Merchant Clients, ensuring alignment with both Visa and client business goals. Your adaptability and results-driven focus will stand out in this dynamic environment where teamwork is crucial. As a Marketing Coordinator, you will utilize your exceptional skills, particularly in Microsoft PowerPoint and Excel, to create meticulous client materials. Regular communication is key, as you'll engage with clients through weekly calls and meetings. Plus, you'll have your hands on essential administrative tasks like managing budgets, submitting intake forms, and conducting financial reporting. With your project management expertise, you'll facilitate the smooth running of B2B and B2C marketing programs, oversee agency partners, and ensure timely delivery on project timelines. A collaborative spirit and positive attitude will make you an invaluable part of the team as we work towards deeper client relationships and innovative marketing strategies in the Fintech space!

Frequently Asked Questions (FAQs) for Marketing Coordinator, U.S. Client Marketing Role at Visa
What are the main responsibilities of a Marketing Coordinator at Visa in U.S. Client Marketing?

As a Marketing Coordinator for Visa’s U.S. Client Marketing, your primary responsibilities will include supporting the execution of marketing programs, managing cross-functional teams, and coordinating with agency partners to develop client-specific marketing materials. You'll also be responsible for tracking project timelines and budgets, ensuring smooth communication among stakeholders, and participating in the ideation of custom marketing strategies that align with client goals.

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What qualifications do I need to be a Marketing Coordinator at Visa?

To qualify for the Marketing Coordinator position at Visa, candidates should possess a strong background in marketing, project management, or communications. Proficiency in Microsoft PowerPoint and Excel is essential. Effective communication skills for client interaction and a proven ability to work collaboratively with internal teams and external partners are also critical. A proactive and detail-oriented mindset will significantly benefit the role.

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What does a typical workday look like for a Marketing Coordinator at Visa?

A typical workday for a Marketing Coordinator at Visa will involve managing various ongoing projects, coordinating client calls, and engaging with agency partners for program development. You will draft agendas for meetings, track project budgets and timelines, and ensure all materials undergo proper approvals. Balancing communication with clients and internal teams while maintaining meticulous attention to detail will be key components of your day.

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How does the Marketing Coordinator role at Visa support client marketing efforts?

The Marketing Coordinator role at Visa plays a crucial part in client marketing efforts by developing and executing tailored marketing programs that enhance partnership effectiveness. By coordinating with internal teams and external agencies, the Coordinator ensures that marketing initiatives align with Visa's strategic objectives and meet client needs, contributing to stronger client relationships and program success.

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What specific skills are beneficial for a Marketing Coordinator in U.S. Client Marketing at Visa?

A Marketing Coordinator in U.S. Client Marketing at Visa will benefit from strong project management skills, proficiency in tools like Microsoft PowerPoint and Excel, and excellent communication abilities. Skills in budget management, attention to detail, agility in a collaborative environment, and a proactive approach to problem-solving will also contribute positively to achieving marketing goals.

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Common Interview Questions for Marketing Coordinator, U.S. Client Marketing
Can you describe your experience with managing marketing projects?

In your response, highlight specific examples of marketing projects you've managed, emphasizing your role in coordinating timelines, budgets, and stakeholder communication. Discuss tools you used to track progress and any challenges you faced and overcame during the project.

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How do you approach collaboration with agency partners?

Focus on your communication strategies and how you ensure all parties are aligned on objectives and timelines. Share instances where you effectively managed agency relationships, including the processes you followed to get approvals and incorporate feedback into project iterations.

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What strategies do you use to create effective marketing materials?

Outline your creative process, from research and brainstorming to execution. Mention how you incorporate client feedback and strategic goals into the messaging and design of marketing materials to ensure they resonate with the target audience.

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How do you prioritize tasks when managing multiple projects?

Discuss your organizational methods, such as using project management tools or prioritization techniques to keep track of deadlines and deliverables. Talk about the importance of flexibility and how you adjust priorities based on project needs and client feedback.

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Can you provide an example of a successful marketing campaign you helped coordinate?

Share a specific campaign, detailing your role in the project, the objectives you set, and the outcomes achieved. Highlight metrics or success factors that demonstrate the campaign's effectiveness and your contributions to its success.

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What role does data play in your marketing strategies?

Emphasize the importance of data analysis in shaping your marketing decisions. Discuss how you use metrics from previous campaigns to inform future strategies, optimize performance, and better understand client behavior and preferences.

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How do you handle feedback on your marketing materials?

Illustrate your receptiveness to feedback and how you view it as an opportunity for improvement. Provide examples of how you’ve successfully integrated feedback into your projects while maintaining a positive, constructive attitude.

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What methods do you use to track marketing campaign outcomes?

Explain the tools and metrics you use to track the success of marketing campaigns. Discuss the importance of reporting and how you use collected data to assess performance and make necessary adjustments to achieve better results.

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How do you ensure alignment with internal stakeholders?

Detail how you maintain communication channels with internal teams throughout a project. Discuss your strategies for securing stakeholder buy-in, such as regular updates, meetings, and collaborative discussions during key phases of a project.

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What qualities do you think are essential for a successful Marketing Coordinator?

Share your personal insights on qualities such as adaptability, teamwork, communication skills, attention to detail, and a results-driven mindset. Use examples to illustrate how these qualities contribute to effective marketing coordination and project success.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 21, 2025

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