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Marketing Coordinator, U.S. Client Marketing - job 12 of 24

This is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on deepening relationships with established Issuer and Merchant Clients and launch Visa products with partners in Fintech.

The U.S. Marketing Services team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the U.S. Marketing Services team, the Marketing Coordinator, U.S. Client Marketing will support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives.

This Coordinator is responsible for supporting the partnership with Visa’s Merchant Clients while simultaneously building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on client marketing efforts.

The Coordinator is expected to excel in a dynamic and highly collaborative environment. This individual should be results-driven, adaptable, and maintain a positive, proactive mindset. It is essential that the Analyst has a proven history of effective teamwork with both internal colleagues and external clients.

The Coordinator must be meticulous and considerate when generating client materials, demonstrating proficiency in Microsoft PowerPoint and Excel. The ability to communicate directly with clients through weekly conference calls, video conferences, or potential in-person meetings is also required.

Furthermore, the Coordinator will be responsible for vital administrative tasks on various platforms, such as managing budgets, submitting intake forms, and conducting financial reporting.

Essential Functions

This Coordinator will be required to:

  • Support the sell-in and execution of B2B and/or B2C marketing programs for clients by coordinating the activities of internal Visa cross-functional teams and external agency partners

  • Manage agency partners during client program development, including routing materials for review and securing stakeholder approvals

  • Provide project management support for client marketing programs, including running weekly client status calls, drafting agendas and call notes, leading creative development process with the agency, routing materials for necessary approvals, managing post campaign tracking and analytics

  • Assist with business development, including compilation of proposals

  • Work cross-functionally to maintain clear communications and secure internal stakeholder alignment and approvals

  • Participate in ideation and development of custom marketing programs across Visa platforms and sponsorship assets

  • Develop and route legal agreements

  • Develop purchase order creation and management

  • Manage project timelines and budgets

  • Track and manage results of multiple ongoing projects

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

 

Average salary estimate

$70000 / YEARLY (est.)
min
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$60000K
$80000K

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What You Should Know About Marketing Coordinator, U.S. Client Marketing, Visa

Are you ready to dive into the exciting world of marketing with Visa as a Marketing Coordinator for U.S. Client Marketing? Based in Foster City, this position is a fantastic opportunity to join a dynamic team that's redefining how we interact with our clients, whether they are established Issuer or Merchant Clients. At Visa, we believe in deepening our partnerships while promoting innovative products, particularly in collaboration with Fintech. As a Marketing Coordinator, you will be pivotal in supporting the development and execution of various client marketing programs aimed at maximizing the efficacy of Visa's marketing initiatives. Your role is not just about coordination; you will craft standout co-marketing plans tailored to meet the strategic goals of both Visa and its partners. You'll need to thrive in a collaborative environment, demonstrating effective teamwork with both colleagues and clients. Your expertise in Microsoft PowerPoint and Excel will be vital as you produce high-quality marketing materials. This position involves administrative responsibilities, such as budget management, intake forms, and financial reporting, in addition to leading meetings with clients. A proactive, results-driven mindset will help you excel as you manage timelines, budgets, and project tracking. Interested in being part of a transformative marketing approach? Join Visa, where your contributions will make a real difference!

Frequently Asked Questions (FAQs) for Marketing Coordinator, U.S. Client Marketing Role at Visa
What are the primary responsibilities of the Marketing Coordinator at Visa?

The Marketing Coordinator at Visa is primarily responsible for supporting the execution of client marketing programs, managing B2B and B2C marketing initiatives, and coordinating activities between internal teams and external partners. Additionally, the Coordinator will run weekly status calls, lead creative development processes, and ensure effective communication with stakeholders, all while tracking project results.

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What qualifications are needed for the Marketing Coordinator role at Visa?

To be a Marketing Coordinator at Visa, candidates should possess strong analytical and project management skills. Proficiency in Microsoft PowerPoint and Excel is essential, along with a proven track record of effective teamwork. Successful candidates will also have excellent communication skills and a proactive mindset to thrive in a fast-paced environment.

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How does the Marketing Coordinator at Visa handle client communications?

In the Marketing Coordinator role at Visa, client communications are managed through various channels including weekly conference calls, video conferences, and potentially in-person meetings. The Coordinator is responsible for drafting agendas, taking meeting notes, and ensuring that all discussions translate into actionable marketing strategies.

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What is the working environment like for a Marketing Coordinator at Visa?

The working environment for a Marketing Coordinator at Visa is dynamic and collaborative. This role requires a positive and adaptable individual to thrive in a hybrid setting. Team members are engaged in open communication, continual learning, and creative ideation, making it an exciting place for marketing professionals.

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What tools and platforms does the Marketing Coordinator at Visa use?

The Marketing Coordinator at Visa works with various platforms for project management, budget tracking, and financial reporting. Key tools include Microsoft Office Suite, along with specific marketing platforms used for campaign execution and analytics tracking, ensuring effective project management and client collaboration.

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Common Interview Questions for Marketing Coordinator, U.S. Client Marketing
Can you describe your experience with project management in marketing?

In your response, focus on specific examples where you led marketing projects, detailing how you managed timelines and delegated tasks. Highlight your organizational skills, and mention any tools you used, like Microsoft Excel or project management software.

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How do you prioritize tasks when managing multiple client projects?

Explain your approach to prioritization by mentioning the use of lists or project management tools. Discuss how you assess project deadlines and stakeholder importance, ensuring that urgent projects receive appropriate attention without sacrificing quality.

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What strategies do you use for successful B2B and B2C marketing?

Share your knowledge of specific marketing tactics you found successful, whether in digital marketing or traditional avenues. Discuss segmentation, targeting, messaging, and the importance of analytics in measuring campaign effectiveness.

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Describe a time you dealt with a challenging client situation.

Relate a specific experience where you handled client challenges effectively. Discuss how you communicated openly, resolved issues, and ensured client satisfaction, portraying your problem-solving capabilities.

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What role does teamwork play in your marketing approach?

Emphasize the value of collaboration, citing experiences where teamwork led to successful project outcomes. Talk about your ability to share ideas, offer constructive feedback, and leverage team strengths.

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How do you stay updated on marketing trends and technologies?

Discuss your commitment to professional development through resources like webinars, industry conferences, and online courses. Mention specific marketing publications or key influencers you follow for the latest trends.

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What is your experience with financial reporting and budget management?

Illustrate your familiarity with managing budgets in previous marketing roles. Provide examples of how you tracked expenses, reported to stakeholders, and ensured projects remained within budget constraints.

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Can you explain your proficiency in Microsoft Office, specifically PowerPoint and Excel?

Illustrate your experience using PowerPoint for presentations and Excel for data analysis and reporting. Provide examples of how you've utilized these tools to create impactful presentations and manage project data.

Join Rise to see the full answer
What is your approach to creating co-marketing plans with clients?

Discuss your method for collaborating with clients to define goals and expectations. Highlight the importance of aligning marketing objectives with both Visa and client interests to create mutually beneficial campaigns.

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How would you manage agency partners during a marketing program development?

Reflect on your relationship-building skills, emphasizing your ability to coordinate effectively with agency partners. Talk about the importance of clear communication and stakeholder approval processes in managing creative deliverables.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 21, 2025

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