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Marketing Coordinator, U.S. Client Marketing - job 20 of 24

This is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on deepening relationships with established Issuer and Merchant Clients and launch Visa products with partners in Fintech.

The U.S. Marketing Services team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the U.S. Marketing Services team, the Marketing Coordinator, U.S. Client Marketing will support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives.

This Coordinator is responsible for supporting the partnership with Visa’s Merchant Clients while simultaneously building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on client marketing efforts.

The Coordinator is expected to excel in a dynamic and highly collaborative environment. This individual should be results-driven, adaptable, and maintain a positive, proactive mindset. It is essential that the Analyst has a proven history of effective teamwork with both internal colleagues and external clients.

The Coordinator must be meticulous and considerate when generating client materials, demonstrating proficiency in Microsoft PowerPoint and Excel. The ability to communicate directly with clients through weekly conference calls, video conferences, or potential in-person meetings is also required.

Furthermore, the Coordinator will be responsible for vital administrative tasks on various platforms, such as managing budgets, submitting intake forms, and conducting financial reporting.

Essential Functions

This Coordinator will be required to:

  • Support the sell-in and execution of B2B and/or B2C marketing programs for clients by coordinating the activities of internal Visa cross-functional teams and external agency partners

  • Manage agency partners during client program development, including routing materials for review and securing stakeholder approvals

  • Provide project management support for client marketing programs, including running weekly client status calls, drafting agendas and call notes, leading creative development process with the agency, routing materials for necessary approvals, managing post campaign tracking and analytics

  • Assist with business development, including compilation of proposals

  • Work cross-functionally to maintain clear communications and secure internal stakeholder alignment and approvals

  • Participate in ideation and development of custom marketing programs across Visa platforms and sponsorship assets

  • Develop and route legal agreements

  • Develop purchase order creation and management

  • Manage project timelines and budgets

  • Track and manage results of multiple ongoing projects

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

 

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Coordinator, U.S. Client Marketing, Visa

Join Visa's U.S. Marketing Services team as a Marketing Coordinator and step into an exciting role where you’ll be integral to our mission of strengthening relationships with our established Issuer and Merchant Clients. Based in Foster City, you will be at the forefront of launching Visa products in collaboration with Fintech partners. Your main responsibility will be to support the development and execution of innovative client programs that maximize Visa marketing platforms. You'll work closely with our valued Merchant Clients to create top-notch co-marketing plans that align with both Visa's and our clients' business goals. It's a dynamic environment where teamwork and collaboration are essential—proven experience in effectively engaging with colleagues and clients will set you apart. You should be comfortable using Microsoft PowerPoint and Excel since you’ll play a critical role in generating client materials while also managing vital administrative tasks like budgeting and financial reporting. In this role, you'll coordinate with both internal teams and external agency partners, overseeing the execution of B2B and B2C marketing programs. With a proactive and results-driven approach, you'll engage in weekly calls with clients and manage the creative development process to ensure aligned execution. If you're passionate about making a difference, adaptable to change, and have a knack for managing multiple projects simultaneously, this could be the perfect opportunity for you!

Frequently Asked Questions (FAQs) for Marketing Coordinator, U.S. Client Marketing Role at Visa
What are the responsibilities of a Marketing Coordinator at Visa?

As a Marketing Coordinator at Visa, you'll support both B2B and B2C marketing programs by coordinating activities with internal cross-functional teams and external agencies. Key responsibilities include managing project timelines and budgets, facilitating client communication through status calls, and ensuring the creative development process aligns with stakeholder approvals.

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What qualifications are required to be a Marketing Coordinator at Visa?

To succeed as a Marketing Coordinator at Visa, a strong background in marketing is essential, alongside proficiency in Microsoft Office tools such as PowerPoint and Excel. You should possess excellent communication skills for client interactions and have experience working collaboratively in fast-paced environments.

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How does the Marketing Coordinator role at Visa support client programs?

In your role as a Marketing Coordinator, you'll assist in the development and execution of client programs that optimize Visa's marketing initiatives. You'll collaborate with Merchant Clients to create impactful co-marketing plans that not only meet Visa's objectives but also support the specific business goals of clients.

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What skills are important for a Marketing Coordinator at Visa?

Key skills for a Marketing Coordinator at Visa include strong project management abilities, adaptability in dynamic environments, and excellent teamwork and communication skills. A meticulous approach to generating client materials and the ability to manage multiple projects simultaneously are also crucial.

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What does the hybrid work model look like for a Marketing Coordinator at Visa?

As a Marketing Coordinator in this hybrid role at Visa, your in-office days will be determined by your hiring manager. This flexibility allows you to collaborate effectively with your team while also having the opportunity to work remotely.

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Common Interview Questions for Marketing Coordinator, U.S. Client Marketing
Can you provide an example of a successful marketing project you coordinated?

When answering this question, focus on a specific marketing project where you played a crucial role. Describe the objectives, your responsibilities, and the results achieved. Highlight your ability to coordinate with different teams and adapt to changing circumstances to ensure project success.

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How do you prioritize tasks when managing multiple projects?

Discuss your approach to prioritization, such as using tools like project management software, creating task lists, or setting deadlines. Emphasize the importance of clear communication with your team and stakeholders to ensure everyone is aligned on priorities.

Join Rise to see the full answer
What strategies do you use to ensure effective communication with clients?

Explain your communication strategies, such as regular status updates, organized calls, and ensuring clarity in all materials sent to clients. By doing this, you can keep clients informed and engaged throughout the project lifecycle.

Join Rise to see the full answer
How do you track the effectiveness of marketing campaigns?

Talk about the metrics or KPIs you focus on to gauge a campaign's success. Mention tools or software you may have used for tracking analytics and how you analyze data to make informed decisions for future campaigns.

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Describe a situation where you had to manage a difficult stakeholder.

Provide an example where you effectively handled a difficult stakeholder by maintaining professionalism, actively listening to their concerns, and proposing solutions. Highlight your communication skills and ability to find common ground.

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What role does creativity play in your job as a Marketing Coordinator?

Explain how creativity is vital in developing marketing campaigns that stand out. Discuss your processes for brainstorming ideas and collaborating with creative teams to ensure innovative solutions that meet client needs.

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How do you handle tight deadlines?

Showcase your time management skills and ability to work efficiently under pressure. You can mention techniques like breaking down tasks into manageable parts and establishing a clear timeline to prioritize important elements.

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What tools and software are you familiar with for managing marketing projects?

List specific tools you have experience with, such as graphic design software, project management platforms, and CRM tools. Discuss how these tools help facilitate your marketing coordination processes.

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Can you walk us through your experience with co-marketing initiatives?

Share details about your experience working on co-marketing programs, describing the steps you took to collaborate with different organizations or stakeholders. Highlight the importance of alignment in goals and resource sharing to maximize outcomes.

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Why do you want to work as a Marketing Coordinator at Visa?

Express your enthusiasm for Visa's impact in the financial and marketing sectors. Talk about your passion for creating engaging marketing programs and how this role aligns with your career goals and values.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 18, 2025

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