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Marketing Coordinator, U.S. Client Marketing - job 4 of 24

This is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on deepening relationships with established Issuer and Merchant Clients and launch Visa products with partners in Fintech.

The U.S. Marketing Services team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the U.S. Marketing Services team, the Marketing Coordinator, U.S. Client Marketing will support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives.

This Coordinator is responsible for supporting the partnership with Visa’s Merchant Clients while simultaneously building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on client marketing efforts.

The Coordinator is expected to excel in a dynamic and highly collaborative environment. This individual should be results-driven, adaptable, and maintain a positive, proactive mindset. It is essential that the Analyst has a proven history of effective teamwork with both internal colleagues and external clients.

The Coordinator must be meticulous and considerate when generating client materials, demonstrating proficiency in Microsoft PowerPoint and Excel. The ability to communicate directly with clients through weekly conference calls, video conferences, or potential in-person meetings is also required.

Furthermore, the Coordinator will be responsible for vital administrative tasks on various platforms, such as managing budgets, submitting intake forms, and conducting financial reporting.

Essential Functions

This Coordinator will be required to:

  • Support the sell-in and execution of B2B and/or B2C marketing programs for clients by coordinating the activities of internal Visa cross-functional teams and external agency partners

  • Manage agency partners during client program development, including routing materials for review and securing stakeholder approvals

  • Provide project management support for client marketing programs, including running weekly client status calls, drafting agendas and call notes, leading creative development process with the agency, routing materials for necessary approvals, managing post campaign tracking and analytics

  • Assist with business development, including compilation of proposals

  • Work cross-functionally to maintain clear communications and secure internal stakeholder alignment and approvals

  • Participate in ideation and development of custom marketing programs across Visa platforms and sponsorship assets

  • Develop and route legal agreements

  • Develop purchase order creation and management

  • Manage project timelines and budgets

  • Track and manage results of multiple ongoing projects

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

 

Average salary estimate

$72500 / YEARLY (est.)
min
max
$60000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Coordinator, U.S. Client Marketing, Visa

Join the Visa family and become a pivotal part of the U.S. Marketing Services team as a Marketing Coordinator for U.S. Client Marketing based in the vibrant city of Foster City! This is a stellar opportunity to dive into the world of marketing, working alongside an innovative team focused on strengthening relationships with our established Issuer and Merchant Clients. As a Marketing Coordinator, you will help facilitate the execution of client programs designed to leverage Visa’s powerful marketing platforms. Your role will be all about collaboration, where you’ll work closely with both internal teams and external agency partners to create stellar co-marketing plans that align with business goals. We’re looking for someone who thrives in a fast-paced, dynamic environment, is results-driven, and maintains a positive approach to challenges. Your expertise in Microsoft PowerPoint and Excel will come in handy as you generate engaging client materials while participating in direct communications through weekly calls and meetings. Additionally, the role involves critical tasks such as managing budgets and performing financial reporting. If you’re meticulous, team-oriented, and excited to make a mark in the marketing sector, then this Marketing Coordinator role at Visa is waiting for you!

Frequently Asked Questions (FAQs) for Marketing Coordinator, U.S. Client Marketing Role at Visa
What responsibilities can I expect as a Marketing Coordinator at Visa?

As a Marketing Coordinator at Visa, you will be responsible for supporting B2B and B2C marketing programs, managing agency partners during program development, and providing crucial project management support. You’ll coordinate internal activities among cross-functional teams, lead client status calls, and assist with business development proposals while maintaining clear communications and stakeholder alignment.

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What skills are essential for the Marketing Coordinator position at Visa?

The Marketing Coordinator role at Visa requires strong communication skills, proficiency in Microsoft PowerPoint and Excel, and the ability to manage timelines and budgets effectively. You'll need to demonstrate meticulous attention to detail while being comfortable working collaboratively with both internal and external partners to support client marketing initiatives.

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What kind of work environment can I expect as a Marketing Coordinator at Visa?

In this hybrid Marketing Coordinator role at Visa, you'll collaborate with a dynamic team in a fast-paced work environment. Your days will include both remote work and in-office collaboration, allowing you to enjoy flexibility while engaging directly with your team, clients, and agency partners.

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What qualifications do I need to apply for the Marketing Coordinator role at Visa?

To be considered for the Marketing Coordinator position at Visa, candidates typically need a bachelor's degree in marketing, communications, or a related field, combined with relevant internship or work experience in marketing coordination or project management. Strong organizational and multi-tasking skills, along with a proactive mindset, are essential for success in this role.

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How does Visa support employee growth in the Marketing Coordinator role?

Visa is committed to fostering a culture of growth and development. In the Marketing Coordinator role, you will have access to continuous professional development opportunities, mentoring, and training programs that are designed to equip you with the skills needed to succeed in your career while contributing to Visa's innovative marketing strategies.

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Common Interview Questions for Marketing Coordinator, U.S. Client Marketing
What previous experience do you have that makes you a good fit for the Marketing Coordinator role at Visa?

In answering this question, highlight any relevant experience in project management, marketing coordination, or working with clients. Discuss specific examples from past roles where you successfully collaborated with teams or managed marketing projects to showcase your suitability for the Marketing Coordinator position.

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How do you handle tight deadlines when working on multiple marketing projects?

To address this question, discuss your time management strategies and how you prioritize tasks effectively. Provide an example of a time when you successfully met a deadline while managing several projects to demonstrate your ability to work under pressure.

Join Rise to see the full answer
Describe a time when you had to communicate with a difficult client.

In your response, share a specific situation where you faced a challenging client interaction. Focus on how you maintained professionalism, actively listened to their concerns, and worked collaboratively to find a solution, showcasing your communication skills essential for a Marketing Coordinator at Visa.

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What tools or software have you used for managing marketing projects?

Mention any project management tools or software you are familiar with, such as Asana, Trello, or similar platforms, as well as your proficiency with Microsoft PowerPoint and Excel. Explain how these tools have aided you in effectively managing marketing projects and timelines.

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How do you ensure that marketing materials align with business goals?

Explain your approach to aligning marketing materials with business objectives, such as collaboration with stakeholders, understanding client needs, and utilizing analytics to guide your decisions. Share an example of how you successfully aligned a marketing campaign with specific business goals in the past.

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Why do you want to work as a Marketing Coordinator for Visa?

Discuss your passion for marketing and why Visa's innovative approach excites you. Mention how Visa's commitment to strengthening client relationships aligns with your professional values and growth aspirations, demonstrating your enthusiasm for the role.

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Can you explain a successful marketing project you coordinated?

Share a detailed account of a successful marketing project you managed, focusing on your role, the strategies you employed, the challenges faced, and the positive outcome. This showcases your experience and aligns with Visa’s focus on executing successful marketing initiatives.

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What strategies do you use to track the success of marketing campaigns?

Detail your metrics and tools for tracking campaign success, such as analyzing engagement rates, sales conversions, or feedback surveys. Provide an example of how analytical insights led to adjustments during a marketing project to improve its effectiveness.

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How do you stay updated with current marketing trends?

Discuss your commitment to staying informed about industry trends, whether through online courses, industry publications, networking events, or marketing blogs. Highlight how being up-to-date enhances your capabilities as a Marketing Coordinator at Visa.

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How do you approach collaboration with cross-functional teams?

In your response, emphasize the importance of clear communication, setting expectations, and fostering teamwork. Provide an example of your successful collaboration with a cross-functional team, illustrating how your approach contributed to the overall success of a project.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 22, 2025

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