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Sr. Director, Affluent & Consumer Segments - job 12 of 20

Team Summary

The Consumer Card Product & Segments group manages the deployment and optimization of Visa’s core products base consisting of Credit, Debit and Prepaid payments solutions globally. The team is also responsible for the development and deployment of innovation across this product suite. To do this, we work in close partnership with Visa clients and key internal and external stakeholders across the globe. We are also a key part of the transition of conventional card-based solutions onto digital form factors, ensuring Visa payments solutions remain the market-leading way for consumers to spend their money and manage their payments across Visa’s global regions.

Visa Inc. is seeking a dynamic and visionary Senior Director to lead the development, and delivery of Visa's Affluent Consumer Segment strategy. This role is pivotal in driving the evolution of our offerings, from creating new, Ultra High Net Worth (UHNW)-focused propositions to refreshing our existing Mass Affluent product set. The ideal candidate will be a thought-leader, who has experience in and a hunger to 'roll up their sleeves' and get involved in new product development and go-to-market planning, and who has exceptional cross-functional stakeholder management skills and a proven talent for leading and inspiring teams.

Reporting to the VP, Card Products & Segments, the SD, Affluent & Consumer Segments will be responsible for initiatives across six broad areas of responsibility.

Key Responsibilities:

Strategic Leadership:

  • Develop and execute a comprehensive strategy for Visa's Affluent Consumer Segments – from Mass Affluent through to Ultra High Net Worth (UHNW).
  • Identify market opportunities and trends to drive innovation and growth within the Affluent Segment.
  • Work closely with executive leadership to align segment strategies in line with overall business objectives.

Product Development & Enhancement:

  • Lead the development of new, innovative UHNW propositions that meet the unique needs of this narrow but important consumer base.
  • Oversee the refresh and enhancement of existing Mass Affluent products to ensure they remain competitive and relevant.
  • Collaborate across the Product organization and with marketing, finance, risk, compliance and technology teams to deliver best-in-class solutions.

Stakeholder Management:

  • Foster strong relationships with internal and external stakeholders, including financial institutions, partners, and service providers.
  • Serve as a key spokesperson for the Affluent Segment, representing Visa at industry events and forums.
  • Ensure alignment and collaboration across various functions and regions to drive successful product launches and initiatives.

Team Leadership:

  • Lead and mentor a high-performing team of direct and dotted line reports, fostering a culture of innovation, collaboration, and excellence.
  • Provide guidance and support to team members, enabling their professional growth and development.
  • Drive accountability and performance through clear objectives and regular feedback.

International Focus:

  • Leverage significant international experience to drive global strategies and adapt them to regional markets.
  • Ensure a deep understanding of highly diverse market dynamics and industry landscapes as well as consumer behaviors and preferences across different geographies.

Future Segment Strategy planning and development

  • While the initial focus of this role will be on Affluent Segments, the role-holder will also need to plan for development of strategies to appeal to and drive Visa preference amongst.
     

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$175000 / YEARLY (est.)
min
max
$150000K
$200000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr. Director, Affluent & Consumer Segments, Visa

Visa Inc. is excited to invite applications for the role of Senior Director, Affluent & Consumer Segments in San Francisco. If you're a visionary leader passionate about driving innovation in financial products, this position is perfect for you! As part of the Consumer Card Product & Segments group, you'll spearhead the development of strategies for Visa's Affluent Consumer Segment, which ranges from Mass Affluent to Ultra High Net Worth (UHNW) consumers. Your role is pivotal as you will work closely with key stakeholders across the globe to implement both new ideas and refresh existing products. You’ll research market opportunities and trends, ensuring our offerings are not just competitive but market-leading. What’s more? You will lead a high-performing team and inspire them to deliver exceptional results while nurturing their professional growth. This role demands stellar cross-functional management skills and a proactive approach as you collaborate with various teams—from marketing to technology—to bring best-in-class payment solutions to life. If you're looking to make a significant impact on how consumers interact with their finances on a global scale, this is the opportunity for you! With a hybrid working model, you’ll enjoy the flexibility of working from home and engaging with your team in the office as needed. Join us at Visa, where we're at the forefront of innovation, helping shape the future of payments for consumers around the world.

Frequently Asked Questions (FAQs) for Sr. Director, Affluent & Consumer Segments Role at Visa
What are the key responsibilities of the Sr. Director, Affluent & Consumer Segments at Visa Inc.?

The Sr. Director, Affluent & Consumer Segments at Visa Inc. is responsible for developing and executing strategic initiatives aimed at the Affluent Consumer Segment, which includes both Mass Affluent and Ultra High Net Worth (UHNW) markets. This role includes leading product development and enhancements, collaborating with cross-functional teams, stakeholder management, and mentoring a high-performing team. The director plays a crucial role in aligning strategies with overall business objectives and driving innovation to meet consumer demands.

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What qualifications are needed for the Sr. Director, Affluent & Consumer Segments position at Visa?

To be successful in the Sr. Director, Affluent & Consumer Segments role at Visa, candidates should possess a strong background in product development, strategic leadership, and stakeholder management within the financial services industry. Advanced experience in managing teams, particularly in a global context, is essential. A proven track record of innovating for affluent consumers and understanding diverse market dynamics is critical, alongside excellent cross-functional collaboration skills.

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What kind of leadership experience is expected for the Sr. Director at Visa Inc.?

The Sr. Director at Visa Inc. should have extensive leadership experience, particularly in managing high-performing teams across various functions. Ideal candidates will demonstrate the ability to mentor and inspire their team while fostering a culture of innovation and excellence. Experience working with executives and cross-functional stakeholders to align strategic initiatives is necessary, alongside a proactive approach to driving accountability and performance.

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How does Visa Inc. support innovation in the Affluent & Consumer Segments?

Visa Inc. fosters innovation in the Affluent & Consumer Segments by employing a thoughtful approach to product development that focuses on emerging trends and market opportunities. The Sr. Director plays a vital role in identifying these trends while developing new propositions tailored specifically for UHNW consumers. By collaborating across departments and engaging with stakeholders, Visa ensures that its payment solutions remain competitive, relevant, and cutting-edge.

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What is the work environment like for the Sr. Director, Affluent & Consumer Segments at Visa?

The work environment for the Sr. Director, Affluent & Consumer Segments at Visa is dynamic and collaborative, featuring a hybrid model that balances remote work with in-office engagements. The role offers opportunities for significant interaction with diverse teams, allowing for robust collaboration, creativity, and the sharing of insights. Visa values its employees' professional growth and promotes a culture of innovation, making it an exciting place for leaders in the financial space.

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Common Interview Questions for Sr. Director, Affluent & Consumer Segments
How do you approach developing a strategy for affluent consumer segments?

When developing a strategy for affluent consumer segments, start by conducting comprehensive market research to understand consumer behaviors and preferences. Leverage insights into current trends and competitive analysis, while aligning your strategy with Visa's overall business objectives. Articulate clear goals and develop metric-based planning to ensure measurable outcomes.

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What experience do you have with product development for high-net-worth individuals?

In answering this question, highlight specific examples of products you’ve developed or enhanced that cater specifically to high-net-worth individuals. Discuss the research processes you undertook, how you identified unique needs, and the overall impact of those products on the market.

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Can you describe an experience where you led a cross-functional team?

Provide a detailed account of a project you managed, emphasizing how you brought together different departments like marketing, technology, and compliance. Talk about your approach to communication, conflict resolution, and driving collaboration, ensuring that everyone was aligned with the project’s objectives.

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What methods do you use to identify market opportunities in affluent segments?

Discuss the analytical tools and market research techniques you employ to spot trends and unmet consumer needs. Include any successful methodologies you've previously implemented to evaluate potential opportunities for growth and innovation.

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How do you foster a culture of innovation within your team?

Share specific strategies you use to encourage creativity and risk-taking among team members. Touch on how you support professional development, create an open environment for new ideas, and recognize efforts that contribute to innovative solutions.

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What strategies have you used to build strong relationships with stakeholders?

Discuss your interpersonal skills, listening abilities, and experience in keeping stakeholders informed and engaged. Provide examples of successful collaborations that led to the implementation of significant initiatives.

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How do you ensure your products are competitive in the market?

Talk about your ongoing process for monitoring market conditions, competitor offerings, and consumer feedback. Discuss how these insights influence the product lifecycle and your proactive approach to refining or developing new solutions.

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In your opinion, what’s the future of payment solutions for affluent customers?

Share your perspective on the evolution of payment technologies and consumer preferences among affluent customers. Highlight trends such as digital payments, personalization, and the increasing importance of security, positioning Visa as a leader in this changing landscape.

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Can you give an example of a significant challenge you've faced in this industry?

Outline a real challenge you've encountered, articulating your problem-solving methodology. Discuss how you engaged your team or others in the resolution process and what you learned from the experience.

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What makes you a great fit for the Sr. Director, Affluent & Consumer Segments role at Visa?

Reflect on your qualifications, experience, and passion for innovation in the financial sector. Highlight your values aligning with Visa's mission and how your past achievements prepare you for this role. Make a compelling case for how you can drive success in the position you've applied for.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

8902 jobs
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Full-time, hybrid
DATE POSTED
April 3, 2025

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