Senior Field Marketing Manager

As a Senior Field Marketing Manager at WalkMe, you will collaborate closely with regional sales leadership to develop localized marketing strategies to enhance pipeline growth. You'll create and implement demand generation programs, manage events, and engage in co-marketing initiatives with SAP market units, track ROI on programs, and support sales enablement through valuable communication tools.

To succeed in the Senior Field Marketing Manager position at WalkMe, you should have over 5 years of B2B marketing experience, particularly within enterprise software in the Germany/CEE or DACH region. A bachelor's degree or equivalent with expertise in demand generation, event planning, and digital marketing is essential, along with strong analytical skills and proficiency in CRM tools like Salesforce.

WalkMe seeks a Senior Field Marketing Manager who is self-motivated, results-driven, and structured. You should be a proactive problem-solver with a high energy and passion for growth and adaptability to thrive in a rapidly expanding business environment.

At WalkMe, we value balance highly; hence, we offer flexible work arrangements including a hybrid work environment and a focus on personal well-being. This allows Senior Field Marketing Managers to effectively manage their professional commitments while enjoying personal fulfillment.

WalkMe is committed to the growth of its Senior Field Marketing Managers through continuous learning and career development offerings. We provide access to our career compass platform, which includes various resources to develop skills and advance in your career.

When answering this question, highlight specific demand generation campaigns you've worked on, focusing on your role, the strategies used, and the results achieved. Discuss the tools and methods you employed, and how you measured success, to demonstrate your expertise in driving results.

It's important to show how you assess the urgency and impact of each project. Discuss your process for evaluating which tasks align with business objectives, how you use data to inform decisions, and any tools or frameworks you utilize to ensure effective prioritization.

Mention specific analytics tools you are familiar with, such as Google Analytics, Salesforce, or any marketing automation platforms. Provide examples of how you've used these tools to track performance, analyze data, and inform marketing strategies to optimize outcomes.

Explain your philosophy on collaboration, detailing specific strategies for fostering effective communication with sales teams, understanding their needs, and how you align marketing initiatives with sales objectives to drive results.

When answering, detail the event's purpose, your role in its execution, and how you measured its success. Highlight any innovative strategies you employed to engage attendees and yield positive outcomes for the sales team.

Illustrate your international work experience or cross-functional collaboration by providing specific examples of projects with diverse teams. Discuss challenges faced, cultural considerations, and how collaboration led to the successful execution of marketing strategies.

Describe how you utilize data to drive marketing decisions, mentioning specific metrics you monitor and how you leverage insights to adjust strategies for better performance. Use examples to illustrate data's impact on strategy formulation.

Discuss your methods for researching and staying informed about the latest marketing trends, such as attending webinars, participating in online courses, or reading industry publications. Show how you apply this knowledge to your strategies.

Demonstrate your understanding of the MEE region's unique market nuances and how your insights can inform strategic decision-making. Link your knowledge with actionable plans and initiatives you would implement to capture market opportunities.

Express your genuine interest in WalkMe's mission and values, and connect your personal career goals with the company's objectives. Highlight how your expertise in digital marketing and passion for technology makes you an ideal fit for enhancing WalkMe's initiatives.