Head of Enterprise Marketing

As the Head of Enterprise Marketing at Axon, your key responsibilities include developing and executing comprehensive demand generation strategies for enterprise markets, leading the marketing team to build innovative and scalable campaigns, and ensuring alignment with sales and product teams to maximize impact and pipeline growth. You will oversee the creation of targeted marketing initiatives that resonate with C-suite executives and collaborate with central marketing teams to optimize insights and reach.

Candidates for the Head of Enterprise Marketing at Axon should possess 12+ years of leadership experience in marketing and communications, particularly in integrated marketing at high-growth companies. A strong understanding of managing marketing initiatives across digital, event, and demand generation is critical. A data-driven mindset, cross-functional collaboration skills, and experience in training and guiding teams are also essential to succeed in this role.

The Head of Enterprise Marketing at Axon plays a critical role in executing marketing strategies that align with Axon's mission to Protect Life. This person will leverage data-driven insights to create campaigns that enhance safety solutions across various sectors, ultimately reinforcing Axon’s commitment to public safety technologies. The marketing strategies developed will ensure that safety and operational excellence are at the forefront of the enterprise solutions provided.

For the Head of Enterprise Marketing role at Axon, experience in leading marketing efforts for US-based companies expanding into international markets is advantageous. A background in brand building, demand generation, and public affairs would also benefit candidates. Understanding the nuances of marketing to enterprise clients in sectors such as Logistics, Healthcare, and Retail can greatly enhance your effectiveness in this position.

Key performance indicators (KPIs) for the Head of Enterprise Marketing at Axon will include metrics related to lead generation and sales pipeline growth, campaign performance, customer engagement, ROI on marketing initiatives, and overall brand visibility within the enterprise market. Establishing and tracking KPIs will be vital in refining strategies and ensuring alignment with Axon's broader revenue goals.

In answering this question, highlight specific examples of demand generation strategies you implemented at previous companies. Describe the channels you utilized, the outcomes of your campaigns, and how these strategies contributed to overall growth. Providing quantitative results can enhance your credibility.

Demonstrate your understanding of market dynamics and sales processes when answering this question. Share a systematic approach that includes collaboration with sales teams, analyzing performance data, and setting clear objectives to ensure marketing initiatives effectively support sales efforts.

Discuss your leadership philosophy that emphasizes collaboration, creativity, and inclusion. Provide examples of how you foster a culture of innovation in your teams and provide support to team members' development, ensuring that you leverage diverse perspectives for addressing marketing challenges.

Prepare to illustrate your past successes with specific campaigns that demonstrate your ability to create cohesive marketing strategies. Focus on the objectives, execution, and results of these campaigns, showcasing their impact on brand visibility and lead generation.

Explain the metrics and analytical tools you use to evaluate campaign performance, such as conversion rates, lead quality, and overall ROI. Discuss how you use these insights to make real-time adjustments to improve efficacy and outcomes.

Share your strategies for reaching senior leaders, such as using account-based marketing (ABM) techniques, creating tailored content that speaks to their challenges and interests, and leveraging networking events and thought leadership opportunities to build relationships.

Discuss the methods you use to maintain industry knowledge, including following thought leaders on social media, attending relevant conferences, and engaging in professional networks. This shows your commitment to continual learning and adapting to changes in the marketing landscape.

Sharing a specific challenge will help illustrate your problem-solving skills and resilience. Discuss the context, the steps you took to address the challenge, and the positive outcome, emphasizing your adaptability and strategic thinking.

Outline your strategic framework for entering new markets, which could include conducting market research, identifying target audiences, developing localized marketing campaigns, and leveraging partnerships to create brand awareness and credibility.

Express your alignment with Axon’s mission to Protect Life and how that resonates with your personal and professional values. Discuss how this inspiration fuels your work and will guide your strategies as the Head of Enterprise Marketing.