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Director, Advertising Sales - job 1 of 3

What you'll do atPosition Summary...What you'll do...Tracks sales performance, identifies areas for improvement, and implements necessary changes to achieve sales targets. Leverages specialized knowledge and experience to contribute to the organization's success. Uses performance reports to inform discussions and decision-making about sales strategies and communicates performance results to relevant stakeholders in a timely manner.Collaborates with other departments (for example, Marketing, Product Development) to ensure the alignment of the sales strategy with the overall company strategy. Collaborates closely with C-suite leaders across their client portfolios, playing a critical role in shaping and implementing the business and strategy.Tailors communication styles to fit diverse audiences, including clients, colleagues, and team members. Leverages emotional intelligence to build rapport and strengthen relationships. Navigates the unique cultural and business landscapes of new markets.Identifies, develops, and implements effective sales strategies to drive sales growth in emerging markets by analyzing market trends and competitive landscape. Considers both short-term and long-term objectives in sales planning by strategically allocating resources to maximize sales results. Regularly reviews and adjusts sales goals based on market performance and organizational needs.Advocates for the needs and interests of clients, the sales team, and the organization by using influential skills to promote sales initiatives, ideas, and strategies. Uses data to support strategies by collecting and analyzing relevant data from a variety of sources, ensuring accuracy and comprehensiveness. Applies statistical and analytical techniques to interpret data and derive insights.Provides overall direction by analyzing business objectives and customer needs; developing, communicating, building support for, and implementing business strategies, plans, and practices; analyzing costs and forecasts and incorporating them into business plans; determining and supporting resource requirements; evaluating operational processes; measuring outcomes to ensure desired results; identifying and capitalizing on improvement opportunities; promoting a customer environment; and demonstrating adaptability and sponsoring continuous learning.Develops and implements strategies to attract and maintain a highly skilled and engaged workforce by diagnosing capability gaps; recruiting, selecting, and developing talent; supporting mentorship, workforce development, and succession planning; and leveraging the capabilities of new and existing talent.Cultivates an environment where associates respect and adhere to company standards of integrity and ethics by integrating these values into all programs and practices; developing consequences for violations or non-compliance; and supporting the Open Door Policy.Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals by sponsoring and leading key community outreach and involvement initiatives; engaging key stakeholders in the development, execution, and evaluation of appropriate business plans and initiatives; and supporting associate efforts in these areas.Live our Values: Culture Champion - Models the Walmart values to foster our culture; holds oneself and others accountable; and supports Walmart's commitment to communities, corporate social responsibility, and sustainability; maintains and promotes the highest standards of integrity, ethics and compliance.Live our Values: Servant Leadership - Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent.Embrace Change: Curiosity & Courage - Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks.Embrace Change: Digital Transformation & Change - Drives continuous improvements, supervises the adoption of new technology, and supports digital disruption in line with Walmart's business model.Deliver for the Customer: Customer Focus - Delivers expected business results while putting the customer first and consistently applying an omnimerchant mindset and the EDLP and EDLC business models to all plans and initiatives.Deliver for the Customer: Strategic Thinking - Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and implementing strategies.Focus on our Associates: Diversity, Equity & Inclusion - Supports strategies and drives initiatives that attract and retain diverse and inclusive talent; builds high-performing teams; embraces diversity in all its forms; and actively supports diversity goal programs.Focus on our Associates: Collaboration & Influence - Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates with energy and positivity to motivate, influence, and inspire commitment and action.Focus on our Associates: Talent Management - Creates a discipline and focus around developing talent, builds the talent pipeline, fosters an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others' contributions and accomplishments.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices.Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart.The annual salary range for this position is $132,000.00-$264,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's degree in marketing, business, advertising, or related area.7 years' experience in advertising sales, advertising, retail, ecommerce, or related area.4 years' experience leading teams.Demonstrated work history of consistently exceeding revenue targets.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Selling or executing paid search and/or retail media solutions., Solving complex problems, with a mindset toward scalability.Primary Location...221 River St, Hoboken, NJ 07030, United States of AmericaAbout WalmartAt Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
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Average salary estimate

$198000 / YEARLY (est.)
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$132000K
$264000K

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What You Should Know About Director, Advertising Sales, Walmart

As the Director of Advertising Sales at Walmart in North Brunswick Township, NJ, you will play a pivotal role in shaping our sales strategies and driving growth in the dynamic landscape of advertising. Your day-to-day will involve tracking sales performance to pinpoint areas for improvement, and swiftly implementing necessary changes to meet our ambitious targets. Collaborating closely with C-suite leaders and other departments like Marketing and Product Development, you'll ensure that our sales initiatives align perfectly with Walmart's overarching goals. Leveraging your emotional intelligence, communication skills, and market insights, you'll build strong relationships with clients, colleagues, and team members. You will be called upon to identify effective sales strategies to penetrate emerging markets, employing data analytics to drive decisions that set us apart from the competition. Additionally, attentive to both immediate and long-term objectives, your strategic allocation of resources will maximize sales results. You will also champion the needs of clients, advocate for your team, and foster a culture of integrity and high ethical standards. With Walmart's commitment to employee development, you will work on building a diverse workforce, enhancing mentorship, and enabling succession planning. This is a fantastic opportunity to make a significant impact and drive results in one of the world's leading companies. If you're passionate about leading sales in advertising and driving meaningful changes, we’d love to see how you can fit into our innovative team at Walmart!

Frequently Asked Questions (FAQs) for Director, Advertising Sales Role at Walmart
What responsibilities does the Director of Advertising Sales at Walmart have?

The Director of Advertising Sales at Walmart oversees the tracking of sales performance, collaborates to shape sales strategies, and engages with various stakeholders to ensure alignment with overall business objectives. This role includes the implementation of effective sales strategies, analysis of market trends, and leveraging data to optimize sales initiatives, all while advocating for client and team needs.

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What are the qualifications required for the Director, Advertising Sales position at Walmart?

To qualify for the Director, Advertising Sales position at Walmart, you need a bachelor's degree in marketing, business, advertising, or a related field, along with a minimum of 7 years of experience in advertising sales or related areas and 4 years of experience leading teams. A successful track record of exceeding revenue targets is essential.

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How does a Director of Advertising Sales at Walmart work with other departments?

At Walmart, the Director of Advertising Sales collaborates with various departments such as Marketing and Product Development to synchronize sales strategies with company goals. This role emphasizes teamwork and effective communication to foster cross-functional collaboration for achieving desired sales outcomes.

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What benefits does Walmart offer for the Director of Advertising Sales position?

Walmart provides a competitive benefits package for the Director of Advertising Sales position, including medical, vision, and dental coverage, performance-based bonuses, a 401(k) plan, and various paid time off options, among many others, designed to enhance the well-being of its associates.

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What skills are preferred for the Director, Advertising Sales role at Walmart?

While a strong foundation in advertising sales is required for the Director role at Walmart, preferred skills include experience in solving complex problems, particularly related to paid search and retail media solutions, and a mindset toward scalability in sales execution.

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Common Interview Questions for Director, Advertising Sales
How do you track sales performance in your previous roles?

In previous positions, I utilized KPIs and performance reports to track sales trends and outcomes, regularly communicating these findings with my team to adjust strategies promptly and effectively.

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Can you provide an example of a time you exceeded revenue targets?

Certainly! In my last role, I spearheaded a new sales initiative that focused on emerging markets, enabling my team to exceed our quarterly revenue targets by 30% through strategic partnerships and targeted marketing efforts.

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How do you approach collaboration with C-suite leaders?

Collaboration with C-suite leaders involves understanding their vision and aligning sales strategies accordingly. I prioritize open communication and regular updates, ensuring they are engaged and informed about our initiatives and outcomes.

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What methods do you use to analyze market trends?

I employ various analytical tools and methodologies, along with data from different market research sources, to evaluate trends. This data-driven approach helps me to make informed decisions about sales strategies and adjust our focus accordingly.

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Describe your leadership style as a director?

My leadership style is collaborative and inclusive. I believe in empowering my team by providing them with autonomy while also being available for guidance and support. I focus on developing talent and building a strong team culture.

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How do you foster diversity and inclusion in your team?

I implement recruitment strategies aimed at attracting diverse talent and encourage open dialogue within my team to ensure everyone feels valued and included. Supporting mentorship and growth opportunities further enhances our team's inclusivity.

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What is your strategy for developing advertising sales initiatives?

My strategy involves researching emerging trends, understanding customer needs, and leveraging data analytics to craft targeted advertising initiatives. This comprehensive approach allows us to remain competitive in a fast-paced market.

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How do you handle underperformance in sales teams?

Addressing underperformance requires a delicate balance of support and accountability. I prefer to conduct one-on-one meetings to identify obstacles and provide coaching while also establishing clear performance metrics and expectations.

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What tools or software do you prefer for managing sales teams?

I typically utilize CRM systems for tracking customer interactions and performance metrics. Additionally, I find project management tools essential for keeping the sales team organized and on task with our objectives.

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How do you stay current with industry trends in advertising sales?

I stay updated through continuous learning—attending industry conferences, subscribing to relevant publications, and networking with peers in the field. This helps me remain aware of emerging trends and potential opportunities for Walmart.

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Full-time, on-site
DATE POSTED
December 14, 2024

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