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Director, Marketing Planning And Strategy, Global Emerging Brands - Walmart Connect - job 1 of 4

Position Summary...What you'll do... Walmart Connect (WMC) looking for a seasoned B2B marketing leader to join our marketing team as Director of Marketing for Global Emerging Brands. Reporting to the Senior Director of Growth Marketing, this role will strategize and execute end-to-end marketing programs to increase awareness, adoption, and revenue among emerging brands and Walmart Marketplace sellers.Key Duties & Responsibilities: Develop and implement comprehensive marketing strategies and initiatives to drive growth and engagement for emerging brands on the Walmart Marketplace. Lead cross-functional teams to develop and execute multi-channel marketing campaigns, including digital, social media, email, events, and partnerships. Manage a team of talented marketers, providing coaching and development to ensure high performance and professional growth. Collaborate with sales, product, and analytics teams to measure and optimize the effectiveness of marketing programs and campaigns. Build and maintain strong relationships with internal and external stakeholders, including brand partners, agencies, and media outlets. Work with global marketing teams, helping these teams utilize WMC value propositions and existing collateral to fuel their local marketing channels. Oversee the creation of marketing materials, content, and presentations to support sales and business development efforts. Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI. Demonstrate ability and willingness to work with global teams outside of regular working hours. Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth and innovation. Utilize a data-driven mindset to measure, track, and optimize marketing campaigns, ensuring they deliver the highest possible ROI. Qualifications: Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years 'experience in marketing or related field.1 year's supervisory experience or experience leading cross-functional projects.Highly seasoned and high-performing B2B Marketing leader with 10+ years of experience building and executing multi-channel go-to-market plans. Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred. Proven experience in managing executive stakeholders and building strong cross-functional relationships at all levels of an organization. High degree of professional confidence and credibility with effective presence, strong written and verbal skills to present complex information in a clear and concise manner to a variety of audiences, including executive levels in the company. Experience working with cross-functional teams and external stakeholders. Excellent leadership, communication, and interpersonal skills. Proven ability to manage and motivate teams in a fast-paced, dynamic environment. Strong leadership abilities with a track record of managing and developing high-performing teams through periods of rapid growth and ambiguity. Demonstrated ability to think strategically and execute methodically. Strong analytical skills with the ability to translate data into actionable insights. Experience in managing large-scale marketing budgets and ensuring effective allocation of resources. Proven ability to work effectively in a global, matrixed organization. Familiarity with the latest marketing trends, technologies, and best practices. Strong data-driven mindset with experience in measuring, tracking, and optimizing marketing campaigns to ensure the highest ROI. Proficiency in marketing analytics tools and software, with the ability to interpret data and make informed strategic decisions. About Walmart Connect At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable - and we have Walmart's sales data to prove it. #WalmartConnect Benefits & Perks: Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more. Equal Opportunity Employer Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people. Who We Are Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.comAt Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $132,000.00-$264,000.00 San Bruno, California US-08848:The annual salary range for this position is $143,000.00-$286,000.00Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include:- Stock Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.1 year's supervisory experience or experience leading cross-functional projects. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Leading cross-functional projects, Marketing, SupervisoryMasters: Business Administration Primary Location... 850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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$264000K

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What You Should Know About Director, Marketing Planning And Strategy, Global Emerging Brands - Walmart Connect, Walmart

If you're an experienced B2B marketing leader on the lookout for your next great opportunity, look no further! Walmart Connect is searching for a Director of Marketing Planning and Strategy for Global Emerging Brands, based in Rahway, NJ. In this exciting role, you will be at the helm of strategizing and executing comprehensive marketing programs designed to elevate the visibility and growth of emerging brands on the Walmart Marketplace. Your day-to-day responsibilities involve developing multi-channel marketing campaigns across digital platforms, social media, and more, while leading a talented marketing team. Collaboration will be key, as you'll work closely with sales and analytics teams to measure the effectiveness of your initiatives, ensuring they yield the maximum return on investment. Building solid relationships with internal and external stakeholders is also crucial, as you’ll be managing interactions with brand partners and media outlets alike. If you're passionate about leveraging data-driven insights to spearhead innovative marketing strategies, this role will truly resonate with you. Plus, working remotely with global teams means your impact will be felt on an international level. Are you ready to take this next step in your career and help Walmart Connect lead the way in digital advertising? Then this is the perfect chance for you to shine!

Frequently Asked Questions (FAQs) for Director, Marketing Planning And Strategy, Global Emerging Brands - Walmart Connect Role at Walmart
What are the key responsibilities of the Director of Marketing Planning and Strategy at Walmart Connect?

As the Director of Marketing Planning and Strategy at Walmart Connect, you will spearhead the development and execution of marketing strategies tailored for Global Emerging Brands. Key responsibilities include leading cross-functional teams in creating engaging marketing campaigns across various channels, optimizing marketing effectiveness through analytics, and maintaining robust relationships with internal stakeholders and external brand partners.

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What qualifications are required for the Director of Marketing Planning and Strategy position at Walmart Connect?

To qualify for the Director of Marketing Planning and Strategy role at Walmart Connect, candidates need either a Bachelor's degree in Business, Marketing, or a related field along with four years of relevant experience, or a total of seven years of marketing experience. Additionally, supervisory experience and a proven track record in B2B marketing leadership with solid analytical skills are desired.

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How does the Director of Marketing Planning and Strategy contribute to Walmart Connect's growth?

The Director of Marketing Planning and Strategy plays a vital role in Walmart Connect's growth by strategizing end-to-end marketing programs that enhance brand awareness among emerging brands and Marketplace sellers. This role involves utilizing market insights and campaign analytics to refine strategies and ensure that marketing initiatives directly contribute to revenue generation.

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What skills are essential for success as the Director of Marketing Planning and Strategy at Walmart Connect?

Success in the Director of Marketing Planning and Strategy role at Walmart Connect hinges on strong leadership abilities, excellent communication skills, and the capability to manage multifaceted projects effectively. Additionally, a data-driven mindset and proficiency in interpreting marketing analytics will empower you to tweak campaigns for optimal performance.

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What type of marketing experience is preferred for this role at Walmart Connect?

Candidates should have extensive experience in B2B marketing, particularly in developing and implementing multi-channel marketing strategies. Familiarity with digital marketing trends, technologies, and best practices is especially valuable, along with experience managing large marketing budgets and optimizing returns.

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Common Interview Questions for Director, Marketing Planning And Strategy, Global Emerging Brands - Walmart Connect
Can you describe your experience with B2B marketing strategies?

When answering this question, focus on specific B2B marketing campaigns you've led, discussing the strategies employed and their outcomes. Highlight any analytical methods you used to measure success and how you adapted your approaches based on results.

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How do you prioritize tasks and manage your team during high-pressure periods?

To effectively respond, provide examples of past experiences where you've prioritized tasks under pressure, detailing your management style. Emphasize your ability to motivate your team, foster collaboration, and ensure that deadlines are met without compromising quality.

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What approaches do you take to foster strong relationships with stakeholders?

Share your strategies for relationship-building, such as regular communication, transparency, and understanding stakeholders' goals. Offer specific examples of how you've successfully navigated challenging stakeholder relations in previous roles.

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What challenges have you faced in your marketing campaigns, and how did you overcome them?

Discuss a particular challenge you encountered, focusing on your problem-solving skills. Describe the steps you took to analyze the issue, implement a solution, and the eventual outcomes of your actions.

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How do you ensure alignment between marketing strategies and business goals?

Explain your process for aligning marketing strategies with broader business objectives, including collaboration with cross-functional teams. Mention how you utilize data to make informed adjustments that keep the marketing approach in sync with company goals.

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Can you provide an example of a multi-channel campaign you've executed?

Detail a specific campaign you've managed, outlining your objectives, the channels you used, and the results achieved. Highlight how you integrated different channels for a cohesive message and the impact this had on audience engagement.

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What is your experience with budget management in marketing?

Discuss your experiences managing marketing budgets, emphasizing how you've allocated resources efficiently to maximize ROI. Include examples of budgetary constraints you've navigated and how you prioritized spending based on campaign needs.

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How do you keep up with the latest marketing trends and technologies?

Share your regular practices for staying informed about marketing trends, such as subscribing to industry publications, attending conferences, or participating in webinars. Discuss any recent trends you've successfully incorporated into past strategies.

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Describe a situation where you had to adjust your strategy based on market trends.

Provide a specific example where you modified your strategy in response to market shifts. Highlight your analytical approach in identifying the trend and the steps taken to adjust your marketing efforts accordingly.

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What role does data analytics play in your decision-making process?

Discuss the importance of data in your strategies and how you use analytics to track campaign performance, make data-driven decisions, and refine marketing initiatives based on customer insights and market trends.

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DATE POSTED
December 19, 2024

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