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Group Director, Product Management - Advertising Platforms (Walmart Connect) - job 7 of 12

Position Summary...What you'll do...Walmart Connect (WMC) is taking retail media to the next levelNo other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business.Walmart's customer is the American shopperWalmart is the nation's largest omnichannel retailer because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we're expanding & enriching our ecosystem for everyone's benefit.Walmart is not only keeping up, but blazing the wayOver the last few years, as technology & customer preferences evolve, we've focused obsessively on putting our reach & scale to work for your business. You'll have access to a one-of-a-kind, closed-loop system that integrates online & in-store behavior to build a comprehensive picture. With our powerful omnichannel intelligence, we understand our customers better than anyone else.About the TeamJoin Walmart Connect Product Group as a Group Director of Product Management for Advertising PlatformsIn this role, you'll lead teams in creating cutting-edge omni-channel advertising solutions. These platforms enable Walmart suppliers to reach customers with targeted ads while helping shoppers find products that enhance their shopping experience.Key Responsibilities:• Lead the development of AI-powered advertising platforms for Walmart's retail media business.• Define the product vision and strategic direction for our Display, Sponsored Products, and in-store ad experiences.• Foster a strong team culture and motivate teams to build innovative and industry-leading advertising platforms.If you are a passionate leader with a knack for building dynamic teams and revolutionary ad platforms, this opportunity at Walmart Connect Product Group is perfect for you.You'll sweep us off our feet if...You are an incredible storyteller, communicator, and presenter.You have excellent leadership skills.You are passionate about solving complex challenges.You are customer-centric in spirit and data driven in execution.You can influence and build consensus through stakeholder management.You have a test and learn mentality to iterate and improve your team's products.You have deep domain knowledge in Digital Advertising. Retail experience is a plus.You have a strong ability to craft a credible vision and differentiating strategy.You are energized by leading and developing leaders, and leaders of leaders.You have led divisions and built teams in Fortune 500 sized companies.You thrive in complex and matrixed organizations.You'll make an impact by:• Driving the vision and strategy for WMC core platforms including sponsored search, performance display and video by:• Defining and communicating overall platform strategy, prioritization and timelines for Performance Display, Sponsored Search, Video platforms including buying interfaces, auction dynamics, customer relevancy & targeting and reporting interfaces.• Building and launching products designed for specific market segments (Head, Emerging, Marketplace, Agencies, etc.)• Ensuring tools are built and scaled to support needs of internal teams.• Operating with a product mindset to connect internal users to core platforms such as account management hub and Media planning recommendation engine.• Collaborating with Data Insights, Engineering and Customer Experience, internal advertising sales teams and Enterprise teams to define our omni-channel Ad experiences and scale our platforms.• Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new ad product opportunities, conduct customer research to define customer segments and identify product discovery opportunities.• Providing overall product direction by developing and by managing product roadmaps, analyzing customer insights data to drive actionable initiatives, determine rollout strategy, and manage risks.• Building relationships with Business partners to align business goals, communicating, and prioritizing product roadmaps, and gaining buy-in from executive leadership.• History of successfully attracting, building, leading, and mentoring a dedicated and diverse team of 100+ Product Managers.Qualifications• Bachelor's degree required/MBA a plus.• 15+ years in Product Management in Advertising, Display and Sponsored products domain expertise is required. Retail industry experience is a plus.• 10+ years of experience building and managing a team of high performing product managers.• 5+ years current experience as a Senior Leader leading other leaders. VP or Sr Director level experience and titles.• Quantitative or technical background is preferred.• Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritize.• Must be able and willing to think and act strategically and tactically.• Strong oral and written communication skills are crucial, proven ability to influence others internally and externally.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $234,000.00-$444,000.00San Bruno, California US-08848:The annual salary range for this position is $254,000.00-$481,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's degree in computer science, engineering, or related area and 15 years' experience in product management. Option 2: 17 years' experience in product management or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Master's degree in Computer Science, Engineering, Business Administration or related area and 14 years' experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart's accessibility standards and guidelines for supporting an inclusive culture.Masters: Business Administration, Masters: Computer Engineering, Masters: Computer SciencePrimary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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What You Should Know About Group Director, Product Management - Advertising Platforms (Walmart Connect), Walmart

Are you ready to take the reins in the exciting world of retail media? Join Walmart Connect as the Group Director of Product Management for Advertising Platforms in Hayward, CA! Your mission will be to lead and inspire teams to develop groundbreaking omni-channel advertising solutions that connect Walmart's suppliers with customers effectively. In this role, you'll leverage Walmart's unique closed-loop system, which correlates online and in-store activities, creating unparalleled insights into customer behaviors. If you're an innovative leader with a passion for harnessing data to drive product strategy, this is the perfect opportunity for you. At Walmart Connect, we prioritize the customer, and you'll play a pivotal role in expanding our ecosystem by designing AI-powered advertising platforms that enhance shopping experiences. You'll work closely with talented engineers, data insights teams, and advertising sales to ensure we're delivering top-notch solutions. Your visionary leadership will help foster a vibrant team culture and motivate your peers as you craft the future of retail advertising. Whether it's building relationships with business partners or overseeing the development of new product features, your expertise will be crucial in driving Walmart Connect's success. If you're ready to step into a role where your storytelling ability is welcomed and where you can truly make an impact, come be part of our dynamic team at Walmart Connect!

Frequently Asked Questions (FAQs) for Group Director, Product Management - Advertising Platforms (Walmart Connect) Role at Walmart
What are the key responsibilities of a Group Director of Product Management at Walmart Connect?

As the Group Director of Product Management at Walmart Connect, you will oversee the development of AI-powered advertising platforms that transform how suppliers reach Walmart customers. Your role involves defining the product vision for sponsored search, performance display, and in-store ad experiences. Additionally, you will foster team culture, coordinate with multiple departments, manage product roadmaps, and conduct industry analysis to identify emerging trends.

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What qualifications are required for the Group Director, Product Management position at Walmart Connect?

To qualify for the Group Director, Product Management role at Walmart Connect, candidates must possess a Bachelor’s degree, with an MBA preferred. A minimum of 15 years of product management experience, particularly in advertising and display products, is essential. Furthermore, significant experience in leading teams and building high-performing product managers is required, along with a strong understanding of digital advertising landscapes.

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How does Walmart Connect utilize data in advertising platforms?

Walmart Connect harnesses a unique closed-loop system that integrates both online and in-store customer behavior to deliver powerful insights. This data-driven approach helps define customer segments, optimizing targeted advertising solutions. By analyzing this data, you can ensure that advertising partners are effectively connected with Walmart's customer base, making advertising more relevant and impactful.

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What makes the Group Director role at Walmart Connect unique?

The Group Director role at Walmart Connect stands out because it offers the opportunity to lead innovation in omnichannel advertising on a monumental scale. The position allows you to leverage Walmart's extensive reach and scalable systems to make meaningful connections between advertisers and customers while driving the future of retail media. You'll work in a vibrant culture that embraces growth and groundbreaking solutions.

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What kind of team culture can one expect as a Group Director at Walmart Connect?

As a Group Director at Walmart Connect, you can expect to foster a vibrant team culture where collaboration, innovation, and a customer-centric approach are prioritized. You'll lead passionate teams dedicated to developing industry-leading advertising platforms, encouraging creativity, and celebrating successes. Your ability to build relationships will enhance team dynamics and align everyone towards a shared vision.

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Common Interview Questions for Group Director, Product Management - Advertising Platforms (Walmart Connect)
Can you describe your experience in product management within the advertising industry?

When answering this question, focus on specific roles, projects, and responsibilities you've held in product management, particularly in advertising. Highlight how you contributed to product strategy, examples of successful advertising products you've managed, and insights on team leadership in a complex advertising landscape.

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What strategies do you use to develop and communicate product vision?

Share your approach to crafting a product vision by discussing how you assess market needs, gather feedback, and ensure alignment with business objectives. Emphasize effective communication techniques that resonate with stakeholders and drive collaboration around the product strategy.

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How do you prioritize projects within your team?

Discuss the methods you employ to prioritize projects, such as using OKRs (Objectives and Key Results), stakeholder feedback, and data-driven insights to understand customer needs. Emphasize the importance of aligning projects with both short-term and long-term business goals.

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Describe a time when you faced a major challenge in product management and how you overcame it.

Prepare to share a specific example that illustrates your problem-solving skills. Highlight the challenge, the steps you took to address it, and the positive outcomes that resulted from your efforts. This shows your capability to handle obstacles effectively.

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How do you ensure your products meet customer needs?

Explain your methods for gathering customer feedback, conducting usability tests, and analyzing data to ensure your products align with customer desires. Emphasize the importance of continuous improvement and adapting products based on user insights.

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What is your experience in leading cross-functional teams?

Discuss your leadership style and give examples of how you've effectively led cross-functional teams. Highlight how you manage communication, delegate tasks, and create an inclusive work environment that fosters collaboration among various departments.

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How do you stay updated on emerging trends in advertising?

Speak about your practices for keeping current with industry trends, such as attending conferences, participating in webinars, and reading relevant publications. Emphasize your commitment to continuous learning and how this knowledge informs your product strategies.

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Describe how you measure the success of your products.

Share your experience with metrics and KPIs used to assess product performance. Discuss specific examples of how you have defined success and the steps you took to improve products based on the measured outcomes.

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What is your approach to stakeholder management?

Discuss how you build relationships with stakeholders, understand their needs, and manage expectations throughout the product cycle. Highlight your skills in negotiation and maintaining open communication to ensure that all parties are aligned.

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How do you handle feedback and criticism from team members or stakeholders?

Explain your approach to receiving feedback by emphasizing the importance of open dialogue. Share examples of how you have incorporated feedback into product development and how it has strengthened your products and team cohesion.

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November 30, 2024

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