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Group Director, Product Management - Advertising Platforms (Walmart Connect) - job 5 of 17

Position Summary...What you'll do...Walmart Connect (WMC) is taking retail media to the next levelNo other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business.Walmart's customer is the American shopperWalmart is the nation's largest omnichannel retailer because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we're expanding & enriching our ecosystem for everyone's benefit.Walmart is not only keeping up, but blazing the wayOver the last few years, as technology & customer preferences evolve, we've focused obsessively on putting our reach & scale to work for your business. You'll have access to a one-of-a-kind, closed-loop system that integrates online & in-store behavior to build a comprehensive picture. With our powerful omnichannel intelligence, we understand our customers better than anyone else.About the TeamJoin Walmart Connect Product Group as a Group Director of Product Management for Advertising PlatformsIn this role, you'll lead teams in creating cutting-edge omni-channel advertising solutions. These platforms enable Walmart suppliers to reach customers with targeted ads while helping shoppers find products that enhance their shopping experience.Key Responsibilities:• Lead the development of AI-powered advertising platforms for Walmart's retail media business.• Define the product vision and strategic direction for our Display, Sponsored Products, and in-store ad experiences.• Foster a strong team culture and motivate teams to build innovative and industry-leading advertising platforms.If you are a passionate leader with a knack for building dynamic teams and revolutionary ad platforms, this opportunity at Walmart Connect Product Group is perfect for you.You'll sweep us off our feet if...You are an incredible storyteller, communicator, and presenter.You have excellent leadership skills.You are passionate about solving complex challenges.You are customer-centric in spirit and data driven in execution.You can influence and build consensus through stakeholder management.You have a test and learn mentality to iterate and improve your team's products.You have deep domain knowledge in Digital Advertising. Retail experience is a plus.You have a strong ability to craft a credible vision and differentiating strategy.You are energized by leading and developing leaders, and leaders of leaders.You have led divisions and built teams in Fortune 500 sized companies.You thrive in complex and matrixed organizations.You'll make an impact by:• Driving the vision and strategy for WMC core platforms including sponsored search, performance display and video by:• Defining and communicating overall platform strategy, prioritization and timelines for Performance Display, Sponsored Search, Video platforms including buying interfaces, auction dynamics, customer relevancy & targeting and reporting interfaces.• Building and launching products designed for specific market segments (Head, Emerging, Marketplace, Agencies, etc.)• Ensuring tools are built and scaled to support needs of internal teams.• Operating with a product mindset to connect internal users to core platforms such as account management hub and Media planning recommendation engine.• Collaborating with Data Insights, Engineering and Customer Experience, internal advertising sales teams and Enterprise teams to define our omni-channel Ad experiences and scale our platforms.• Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new ad product opportunities, conduct customer research to define customer segments and identify product discovery opportunities.• Providing overall product direction by developing and by managing product roadmaps, analyzing customer insights data to drive actionable initiatives, determine rollout strategy, and manage risks.• Building relationships with Business partners to align business goals, communicating, and prioritizing product roadmaps, and gaining buy-in from executive leadership.• History of successfully attracting, building, leading, and mentoring a dedicated and diverse team of 100+ Product Managers.Qualifications• Bachelor's degree required/MBA a plus.• 15+ years in Product Management in Advertising, Display and Sponsored products domain expertise is required. Retail industry experience is a plus.• 10+ years of experience building and managing a team of high performing product managers.• 5+ years current experience as a Senior Leader leading other leaders. VP or Sr Director level experience and titles.• Quantitative or technical background is preferred.• Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritize.• Must be able and willing to think and act strategically and tactically.• Strong oral and written communication skills are crucial, proven ability to influence others internally and externally.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $234,000.00-$444,000.00San Bruno, California US-08848:The annual salary range for this position is $254,000.00-$481,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's degree in computer science, engineering, or related area and 15 years' experience in product management. Option 2: 17 years' experience in product management or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Master's degree in Computer Science, Engineering, Business Administration or related area and 14 years' experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart's accessibility standards and guidelines for supporting an inclusive culture.Masters: Business Administration, Masters: Computer Engineering, Masters: Computer SciencePrimary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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What You Should Know About Group Director, Product Management - Advertising Platforms (Walmart Connect), Walmart

Join Walmart Connect as the Group Director of Product Management for Advertising Platforms, based in Hayward, CA, where your leadership will redefine the future of retail media. In this dynamic role, you'll drive the development of industry-leading AI-powered advertising solutions that cater to Walmart's suppliers and enhance the shopping experience for millions of customers. Responsibilities include defining the product vision, developing strategies for Display and Sponsored Products, and nurturing an innovative team culture. With Walmart Connect's unique closed-loop intelligence, your efforts will bridge the gap between online and in-store engagement, creating a holistic view of consumer behavior. If you have a passion for storytelling, exceptional leadership skills, and a deep understanding of digital advertising, this opportunity is perfect for you! Collaborate with talented teams, utilize your problem-solving prowess, and contribute to Walmart's mission of customer-centricity. You'll connect diverse internal and external stakeholders, ensuring product roadmaps align with business objectives. With an array of competitive benefits and a commitment to fostering personal and professional development, Walmart Connect invites you to make your mark as we take advertising to the next level!

Frequently Asked Questions (FAQs) for Group Director, Product Management - Advertising Platforms (Walmart Connect) Role at Walmart
What are the main responsibilities of the Group Director, Product Management - Advertising Platforms at Walmart Connect?

The Group Director of Product Management for Advertising Platforms at Walmart Connect is responsible for leading the development of AI-powered advertising solutions, defining the product vision, managing product roadmaps, and collaborating with cross-functional teams. You'll drive strategies for both online and in-store advertising experiences to ensure Walmart’s advertising platforms meet industry standards and consumer expectations.

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What qualifications are required for the Group Director, Product Management - Advertising Platforms position at Walmart Connect?

To qualify for the Group Director, Product Management - Advertising Platforms position at Walmart Connect, candidates typically need a successful background in product management, boasting a minimum of 15 years in the advertising domain, particularly with digital products. An MBA or advanced degree in related fields is preferred, along with strong team leadership and analytical skills.

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How does the Group Director, Product Management - Advertising Platforms contribute to Walmart Connect's vision?

The Group Director, Product Management - Advertising Platforms at Walmart Connect plays a vital role in shaping the vision and strategy for their advertising solutions. By leveraging existing data, customer insights, and market trends, you'll ensure that Walmart’s platforms are competitive and tailored to meet both supplier and customer needs, cementing Walmart Connect’s place as a leader in the retail media space.

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What growth opportunities does Walmart Connect offer to the Group Director, Product Management - Advertising Platforms?

Walmart Connect supports professional growth for the Group Director of Product Management - Advertising Platforms by providing access to continuous learning opportunities, leadership development programs, and networking within a complex and innovative organization. You'll be positioned at the forefront of advertising technology, allowing you to influence and drive significant changes within the retail media landscape.

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What benefits can a Group Director, Product Management - Advertising Platforms expect at Walmart Connect?

As a Group Director, Product Management - Advertising Platforms at Walmart Connect, you can expect a comprehensive benefits package that includes competitive pay, performance-related bonuses, medical, vision, and dental coverage, a 401(k) plan, paid time off, and unique benefits like tuition reimbursement. These offerings showcase Walmart's commitment to employee well-being and professional development.

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Common Interview Questions for Group Director, Product Management - Advertising Platforms (Walmart Connect)
Can you describe your experience in leading product management teams?

To effectively answer this question, share specific examples of teams you've led, how you fostered collaboration and innovation, and the impact your leadership had on product outcomes. Highlight your approach to mentoring junior team members and driving projects that contribute to broader business goals.

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How do you approach defining a product vision?

Discuss your methodology for creating a product vision, detailing how you incorporate market research, user feedback, and competitive analysis. Mention the importance of alignment with business objectives and stakeholder engagement in crafting a vision that resonates across the organization.

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Tell us about a successful product launch you managed.

Detail the steps you took in planning, execution, and post-launch analysis of the product, emphasizing collaborative efforts with cross-functional teams. Share metrics that demonstrate the launch's success and any lessons learned during the process.

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What strategies have you used to align product roadmaps with business goals?

Explain how you collaborate with business leaders and stakeholders to ensure that product roadmaps are aligned with overarching company goals. Discuss any frameworks or tools you use for prioritization and decision-making, as well as how you keep communication lines open throughout the process.

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How do you stay updated on trends in digital advertising?

Share your approach to staying informed about the latest trends, tools, and technologies in digital advertising. This could involve reading industry publications, attending seminars/conferences, networking with industry peers, or leveraging market research data.

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What role does data play in your product management process?

Emphasize your reliance on data to inform decision-making, develop strategies, and evaluate product performance. Discuss specific analytics tools you use and how data-driven insights shape both product development and marketing strategies.

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Describe a complex challenge you've faced in product management.

Share a detailed account of a specific complex challenge, your thought process in approaching it, the strategies you deployed, and the impacts of your decisions. Highlight any skills you utilized to gather input from your team and achieve a resolution.

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How do you handle stakeholder management?

Discuss your approach to building relationships with stakeholders by understanding their needs and priorities. Emphasize the importance of clear communication, regular updates, and how you prioritize competing interests to foster collaboration and consensus.

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What is your approach to fostering innovation within your team?

Discuss techniques you use to encourage creativity and innovation among team members. This may include regular brainstorming sessions, creating a safe space for ideas, implementing feedback loops, and offering professional development that inspires out-of-the-box thinking.

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How do you measure the success of your product management efforts?

Define key performance indicators (KPIs) and metrics that you consider essential for measuring success in product management. Provide examples of how you've used these metrics to influence product iterations and improve overall project outcomes.

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