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Industry Manager, Home & Hardlines (Director, Advertising Sales) - Walmart Connect - job 1 of 2

Position Summary...What you'll do...At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable - and we have Walmart's sales data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart's overall growth strategy.Walmart Connect is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full funnel ad solutions leverage Walmart's in-store and online data, extensive reach, and provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with Walmart consumers, and convert Walmart consumers to shoppers.Walmart Connect is seeking an experienced Industry Manager to lead a team of sales professionals within Walmart's Home and Hardlines businesses which includes the Home, Home/Kitchen Appliances, Home Décor, Home Improvement, Automotive, Sporting Goods and Office Supplies categories. The ideal candidate will be a strategic and creative thinker with the ability to work cross-functionally to develop scalable solutions for their clients and their team. They would have managed/scaled businesses in these verticals and have the capability to manage and motivate a high-performing team. Ideal candidates will have consistent management experience as well as extensive experience selling cross-network online marketing solutions such as search, display, video, social, CTV, and integrated sponsorship. Additionally, the candidate will have experience working within a matrix organization as well as experience in leading, coaching and influencing people. Candidates must have strong consultative sales skills with C-suite leaders, a collaborative and innovative spirit and be extremely comfortable dealing with ambiguity.Responsibilities:• Be responsible for driving the future strategic direction of the business• Play a critical role in building, inspiring, training and managing a talented, motivated, highly consultative sales and services team• Strong ability to forecast and efficiently allocate resources to drive profitable business results• Understand our client's businesses and develop appropriate data driven solutions to meet their needs• Execute projects involving quantitative analysis, industry research and strategy development• Work collaboratively with cross functional teams to drive revenue growth with new and existing customers, be a point of escalation for any potential issues• Consult with Product Marketing to help shape product development in support of client needs across the business• Be seen as an industry leader in NYC, Chicago and/or San Francisco• Evangelize Walmart Connect with agencies, clients and at targeted events, conferences and media opportunities• Deliver the highest level of customer service and present Walmart Connect's solutions in a compelling, positive and professional wayMinimum Qualifications:• 12+ years hands on experience of building and capability to manage high performing teams• Experience driving revenue growth within established partnerships• Strong understanding of the advertising technology, data and performance measurement trends• Demonstrated track record in leading a team to surpass its targets and significantly grow the scale of the business partnerships• Ability to move fast, be bold, and thrive in a dynamic, quickly-changing environment• Ability to effectively influence and communicate cross-functionally with a strong focus on collaboration• Skilled storyteller with experience communicating the benefit of marketing opportunities to brands• Exceptional communication and presentation skills with an emphasis on translating insights, product information, and data into client value• Ability to perform well in highly dynamic, rapidly changing environment• Proven ability to forge relationships with top marketing decision makers at brands, agencies and API partners• Demonstrable success as a leader of change, achieving operational excellence by introducing new performance measures, processes and systems• Provide strong leadership with the ability to build, train, coach, and develop a high performing team including providing coaching and mentoring to other members of WMCAt Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10649:The annual salary range for this position is $132,000.00-$264,000.00San Bruno, California US-08848:The annual salary range for this position is $143,000.00-$286,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's degree in business, finance, marketing and sales, advertising, or related area and 5 years' experience in business development, market development, or related area.Option 2: 7 years' experience in business development, market development, or related area.1 year's supervisory experience.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.In a role preparing and executing budgets., Leading cross-functional teams, Master's degree in Business, Finance, Marketing and Sales, Advertising, or related area., Sales, Supervisory experiencePrimary Location...121 River St, Hoboken, NJ 07030-5989, United States of America
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What You Should Know About Industry Manager, Home & Hardlines (Director, Advertising Sales) - Walmart Connect, Walmart

Join Walmart Connect as an Industry Manager for Home & Hardlines, where you'll be at the forefront of innovative digital advertising strategies! Located in Elizabeth, NJ, this opportunity invites you to be part of a dynamic team that connects major supplier brands with the 150 million households that shop at Walmart. In this role, you'll lead a passionate group of sales professionals while developing creative and scalable solutions that make a real impact. Your expertise will play a pivotal role in driving growth in the Home, Home Appliances, Home Décor, Automotive, and more. As a strategic thinker, you'll have the chance to collaborate cross-functionally, forecasting resources to ensure profitable results. Your experience with digital marketing solutions will be invaluable, using Walmart's extensive sales data to boost both online and offline sales. Here, we prioritize building relationships and delivering exceptional service to our clients. With Walmart's strong brand promise of "Save Money. Live Better," you'll help businesses thrive through effective advertising while achieving your professional goals in a vibrant, fast-paced environment.

Frequently Asked Questions (FAQs) for Industry Manager, Home & Hardlines (Director, Advertising Sales) - Walmart Connect Role at Walmart
What responsibilities does the Industry Manager, Home & Hardlines at Walmart Connect have?

As the Industry Manager for Home & Hardlines at Walmart Connect, you will lead a team of sales professionals, develop innovative solutions, drive revenue growth, and collaborate with various teams. You'll be instrumental in forecasting and resource allocation, ensuring client satisfaction through data-driven strategies, and representing Walmart Connect in industry events and conferences.

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What qualifications are needed for the Industry Manager, Home & Hardlines position at Walmart Connect?

To qualify for the Industry Manager position at Walmart Connect, candidates need either a Bachelor's degree in business or a related field with 5 years of relevant experience or 7 years of experience in business development along with 1 year of supervisory experience. Additionally, strong consultative sales skills, team management experience, and knowledge of advertising technology are essential.

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How can the Industry Manager, Home & Hardlines at Walmart Connect influence business growth?

The Industry Manager at Walmart Connect influences business growth by building partnerships with supplier brands, developing targeted advertising strategies, and utilizing Walmart's extensive data to guide decision-making. Your leadership will inspire teams to surpass their targets and capitalize on emerging market trends, making a significant impact on revenue.

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What does a successful candidate for the Industry Manager, Home & Hardlines role at Walmart Connect look like?

A successful candidate for the Industry Manager position at Walmart Connect will have a proven track record in digital advertising and team management. This individual will be a skilled communicator, capable of building strong relationships with C-suite decision-makers, and will thrive in a collaborative, fast-paced environment while effectively navigating challenges and ambiguity.

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What are the growth opportunities associated with the Industry Manager, Home & Hardlines role at Walmart Connect?

The Industry Manager, Home & Hardlines at Walmart Connect will experience numerous growth opportunities, including leadership development, exposure to diverse products and services within the retail sector, and involvement in strategic decision-making processes. You will gain valuable insights and opportunities for career advancement while shaping the future of advertising at one of the world's largest companies.

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Common Interview Questions for Industry Manager, Home & Hardlines (Director, Advertising Sales) - Walmart Connect
Can you describe your experience leading a sales team in digital advertising?

When answering this question, discuss your leadership style, specific metrics you’ve achieved, and the strategies that led to your team's success. Share examples of how you motivated team members to exceed their targets and how you managed challenges effectively.

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How do you approach developing advertising solutions for diverse client needs?

Explain your process for understanding client needs through research and communication. Give examples of how you've tailored solutions based on previous engagements and the impact these had on client satisfaction and retention.

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What strategies do you employ to drive revenue growth in challenging markets?

Discuss specific strategies you’ve used in previous roles, emphasizing data analysis, innovative product offerings, and collaborations with cross-functional teams. Provide examples of situations where these strategies resulted in measurable revenue increases.

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How do you ensure your team remains motivated and focused on performance?

Talk about your approach to team management, including regular feedback, recognition of achievements, and setting clear performance goals. Share a story that highlights how you inspired your team during a challenging period.

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What is your experience with forecasting and resource allocation?

Provide insights into your forecasting methodologies, tools used, and how you prioritize resource allocation to achieve business objectives. Include examples of past forecasts and their outcomes to illustrate your effectiveness.

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How do you build relationships with C-suite executives?

Explain your technique for establishing rapport with high-level executives, focusing on transparency, active listening, and demonstrating value. Share specific examples of successful discussions or partnerships you've developed.

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What metrics do you use to measure the success of advertising campaigns?

List the key performance indicators (KPIs) you consider essential, such as click-through rates, conversion rates, and ROI. Discuss how you utilize these metrics to assess campaign effectiveness and make data-informed decisions.

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Can you provide an example of a successful digital marketing campaign you’ve led?

Describe a specific campaign, highlighting your role in its development and execution. Focus on the goals set, challenges faced, the strategies employed, and the measurable results achieved, emphasizing what made it successful.

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How do you stay current with trends in advertising technology?

Discuss the resources you rely on to keep up-to-date, such as industry events, online courses, and professional networks. Share instances where staying informed allowed you to leverage emerging trends for your team or clients.

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What do you consider the biggest challenge in the advertising sales industry today?

Articulate your thoughts on current challenges such as market saturation, evolving consumer behaviors, or technological changes. Explain how you would tackle these issues strategically and maintain competitive advantage.

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