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Manager, Creative- Learning and Development-Content Strategist - job 1 of 2

Position Summary...What you'll do...Walmart is seeking an experienced Content Strategist to manage Walmart Marketplace's robust knowledge base, known as Marketplace Learn. The knowledge base consists of 1,000+ articles and FAQs that are focused on empowering eCommerce sellers with the knowledge and tools they need to grow their business on Walmart Marketplace. The ideal candidate will be a talented and organized leader who is passionate about educational content and establishing processes and can effectively lead a small team of writers to produce and maintain instructional yet engaging content at scale.In this role, you will be responsible for managing content that covers the end-to-end Marketplace seller experience, producing best-in-class digital content and measuring user engagement with the ultimate goal to drive seller growth at scale. The Content Strategist will drive the strategic direction, content planning and development process to produce instructional how-to articles and checklists, product walkthroughs, FAQs, and more.Ability to adapt to the seller's experience and learning needs and to align content with business goals and initiatives will be key to this role. The Content Strategist will ensure all digital content is current and up-to-date through quality control measures and will ensure compliance with company policies and procedures.You'll sweep us off our feet if:You're a strategist, a visionary, and a writer at heartYou're familiar with technical writing and instructional designYou're solution-oriented and have a great eye for detailYou're analytical and make decisions backed by dataYou're a talented leader comfortable to provide direction and feedback to junior copywritersYou're organized, disciplined, and can manage multiple projects simultaneouslyYou're a master at making complex subjects easily understood through easy-to-follow tutorials and guidesYou have high standards and can hold project contributors accountableYou're savvy and can easily learn new digital tools and solutionsYou're stimulated by challenges and are ready to engage at Fortune 1 scaleYou'll make an impact by:Developing strategic vision- Partner with the Senior Manager of Seller Education on defining the Marketplace Learn strategy and vision. Oversee all Marketplace Learn educational content to deliver a great seller experience. Research learning needs and identify knowledge gaps for continuous Marketplace Learn website improvement.Producing compelling educational materials- Plan and produce best-in-class educational experience for all new and existing Marketplace sellers. Edit content produced by junior writers ensuring consistency in voice and tone. Support new product releases with engaging educational content for Marketplace Learn.Leading a team of writers- Manage a team of agency copywriters, provide direction and review the work of junior copywriters. Perform effective project management and oversee the content development process to meet all deadlines.Building cross-functional partnerships- Collaborate with subject matter experts to develop content strategy, review and deliver training collateral. Partner with the Seller Education Operations Lead to manage the intake process and project prioritization.Operating with excellence- Establish a scalable and repeatable process for scoping, creation, maintenance, and launch of new training materials. Regularly audit existing Marketplace Learn materials to ensure all information is current, update existing content based on product launches, product updates and other feedback.The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.Minimum QualificationsBachelor's degree in Communication, Fine Arts, Marketing, Creative writing, or related field.5+ years of Copywriting experience and 2+ years of content strategy experience, preferably in technology, eCommerce, or SaaS industries1+ year of Managerial experiencePreferred Qualifications:Proven ability to master and learn processes and platforms quicklyExcellent communication skills - both verbal and writtenSelf-starter who has a passion for processes and technical toolsCollaborative work ethic as partnership with stakeholders at all levels is keyAbility to move fast, in an often ambiguous and fluid environmentExperience with Content Management Systems (Contentstack is preferred)Experience with project management tools (Asana, JIRA)Benefits & Perks:Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.AboutWalmart MarketplaceJoin Walmart, the #1 omni-retailer in the world, and its fast-growing Marketplace business and team. The Marketplace business is our third-party seller business on Walmart.com. It is already large, growing rapidly, and a top-three strategic priority for the company. We enjoy a scrappy, startup culture and environment - but with the resources of the Fortune #1 company. Come help us grow this critically important business to Walmart.Equal Opportunity EmployerWalmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.Who WeAreJoin Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.comAt Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10649:The annual salary range for this position is $96,000.00-$186,000.00San Bruno, California US-08848:The annual salary range for this position is $104,000.00-$202,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 1 year's experience in interactive design,editorial content management, or related field OR 3 years' experience in interactive design, editorial content management, or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Content Management Systems, Managing interactive projects in an online creative or related digital field, Working for or with creative agencies, Working with Design Software (For example, Adobe Creative Suite), including proficiency in advanced functions (For example, multi-layer masking and compositing)Primary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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What You Should Know About Manager, Creative- Learning and Development-Content Strategist, Walmart

Walmart is on the lookout for an exceptional Manager, Creative - Learning and Development - Content Strategist to join our dynamic team in Berkeley, CA. In this role, you'll be at the helm of our extensive knowledge base, Marketplace Learn, which empowers eCommerce sellers with the resources they need to excel on Walmart Marketplace. If you're a blend of strategist, visionary, and writer, this position is tailor-made for you! You'll lead a talented squad of writers, creating engaging and instructional content that resonates with our users. Your creative flair will be pivotal in shaping the seller experience and driving growth by producing top-notch digital content like articles, FAQs, and product walkthroughs. You’ll thrive if you enjoy analyzing data to make informed decisions and have an eye for detail. You'll interface with various teams, ensuring seamless collaboration and executing quality control to keep the content fresh and up-to-date. This role allows you to influence the entire lifecycle of our educational materials, tackling everything from identifying learning gaps to auditing existing content. If you're ready to face exciting challenges at a Fortune #1 scale, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Manager, Creative- Learning and Development-Content Strategist Role at Walmart
What are the key responsibilities of the Manager, Creative - Learning and Development - Content Strategist at Walmart?

The Manager, Creative - Learning and Development - Content Strategist at Walmart is tasked with overseeing the Marketplace Learn platform, directing a team of writers to create engaging content that enhances the seller experience. Responsibilities include content planning, quality control, building cross-functional partnerships, and ensuring all materials remain up-to-date and relevant to boost seller growth.

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What qualifications are required for the Manager, Creative - Learning and Development - Content Strategist position at Walmart?

For the Manager, Creative - Learning and Development - Content Strategist position at Walmart, a Bachelor’s degree in Communication, Fine Arts, Marketing, or a related field is required, along with 5+ years of copywriting experience and 2+ years in content strategy. Managerial experience and familiarity with technical writing and instructional design are preferred.

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How does the Manager, Creative - Learning and Development - Content Strategist contribute to Walmart's Marketplace?

The Manager, Creative - Learning and Development - Content Strategist plays a critical role in developing the content strategy for Walmart's Marketplace. By producing high-quality educational materials and leading a team of writers, they ensure that the content aligns with the needs of eCommerce sellers, ultimately enhancing seller growth and satisfaction.

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What skills are essential for a successful Manager, Creative - Learning and Development - Content Strategist at Walmart?

Essential skills for the Manager, Creative - Learning and Development - Content Strategist at Walmart include strong leadership abilities, exceptional communication skills, a keen eye for detail, adaptability to changing needs, and proficiency in using digital platforms for content management. Analytical thinking to make data-driven decisions is also crucial.

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What benefits are offered for the Manager, Creative - Learning and Development - Content Strategist position at Walmart?

Walmart offers an impressive benefits package for the Manager, Creative - Learning and Development - Content Strategist position. Beyond competitive pay, employees can enjoy a 401(k) match, various health plans, paid parental leave, and a supportive environment that encourages a work-life balance along with other perks.

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Common Interview Questions for Manager, Creative- Learning and Development-Content Strategist
Can you describe your experience with content strategy in eCommerce?

When responding, focus on specific projects where you developed or implemented a content strategy that effectively served the needs of the eCommerce marketplace. Highlight any measurable impacts your strategies had on user engagement or sales growth.

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How do you prioritize content topics in a busy environment?

Discuss your methodology for analyzing data like user feedback, search trends, and stakeholder input to determine the priority of content topics. You can also mention any project management tools you use to keep track of your priorities.

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What does your process look like for ensuring high-quality content?

Explain your quality control process, such as peer reviews, style guides, and editing protocols. Providing specific examples of how you’ve maintained content quality in past roles will show your commitment to excellence.

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How do you manage a team of writers effectively?

Share your methods for providing direction, support, and constructive feedback to your team. Highlight the importance of open communication and collaboration in fostering a productive writing environment.

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Can you give an example of how you've utilized data to improve content?

Provide specific examples of how you’ve used analytics to assess content performance and how those insights led to improvements. For instance, mention changes made based on user engagement metrics.

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What strategies do you use for creating instructional content?

Discuss your approaches to understanding the audience’s learning needs and how you tailor content accordingly. Emphasize the importance of clarity and user-friendliness in instructional materials.

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How do you keep yourself updated with the latest eCommerce trends?

Mention your strategies for staying informed, such as following industry publications, attending webinars, or networking with other professionals. This shows your commitment to ongoing professional development.

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What experience do you have with content management systems?

Discuss your familiarity with various content management systems, specifically mentioning any you've used extensively. If you have experience with Contentstack, highlight that, along with any specific projects.

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How would you handle tight deadlines for content production?

Explain your approach to time management and prioritization when facing tight deadlines. Providing an example of a past experience where you successfully met a challenging timeline can be very illustrative.

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What role does collaboration play in your content strategy process?

Discuss the importance of collaboration with cross-functional teams, including how you work with subject matter experts, marketers, and designers to create cohesive and effective content strategies.

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December 2, 2024

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