Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Senior Manager, Marketing Planning And Strategy- WM Connect image - Rise Careers
Job details

Senior Manager, Marketing Planning And Strategy- WM Connect - job 1 of 4

Position Summary...What you'll do...Sr. Manager , Marketing Planning & Strategy - WALMART CONNECT (WMC)PLEASE NOTE: This is not a remote position, this team is working on-site. We are only considering local candidates who can work onsite in the San Bruno or Hoboken office at this time. If you are not local and apply for this role, please specify "open to relocation" on your resume if that is applicable.Walmart Connect (WMC) is Walmart's media and advertising platform, uniquely designed to help brands reach hundreds of millions of shoppers across their entire shopping journey, online and in stores. As a fast-growing brand and business within Walmart, the Fortune 1 company, we are poised for continued growth and success.WMC is looking for a strategic B2B marketer with experience across channels - ideally with eCommerce, retail media, and/or ad sales background - to join our seller marketing team. This person will be responsible for develop ing and execut ing revenue-driving marketing initiatives that support the growth and performance of SMB sellers who advertise on our platform.Responsibilities• Understand our product offerings and advertising best practices for sellers' success .• Harness strategic and creative thinking to build annual plans, present, execute, measure, and scale innovative and effective integrated B2B marketing initiatives - including case studies, presentations, emails, webinars, events, and sales collateral - that drive awareness, acquisition, retention, and increased advertising investment across tens of thousands of sellers .• Leverage strong data skills and exceptional verbal and written storytelling to help the team craft compelling messages for our seller audience, deliver it to executives, and influence decision-making.• Act as a strategic partner to our cross functional stakeholders in Sales, Product Marketing and other marketing functions by sharing your knowledge and point of view on how we can optimize our efforts to achieve shared goals .• Implement systems, processes, and technology that enable the team's scale, speed, efficient cross-functional collaboration, clear communication, and flawless execution, with attention to both the big picture and the devilish details .• Demonstrate resilience and the ability to have the tough conversations necessary to drive accountability and resolve conflict .• Help shape Walmart Connect's culture, mission and goals by building strong relationships and trust, and mo deling emotional intelligence, oper ational excellence, and a growth mindset .Minimum Requirements• Bachelor's degree in Marketing , Communications, or a related field and 8 years' experience in marketing or a related field .• B2B marketing strategy expertise with a proven track record of driving revenue at scale.• Experience building and executing short- and long-term integrated marketing plans - including but not limited to: executive presentations, email, events, social, and sales collateral - and measuring success.• Functional knowledge of tools and technologies to automate, streamline, and optimize marketing efforts.• Data acumen and exceptional verbal, visual and written storytelling skills. Power Point expertise is a must .• Impeccable communication and organizational skills that enable cross-functional collaboration in highly matrixed settings, with many stakeholders for multiple projects at once, and to execute them efficiently and effectively .• Ability to ra pidly assess and adjust priorities in a dynamic environment .• Comfortable giving and receiving feedback, dealing with ambiguity, and having tough conversations with leaders at all levels .Preferred Qualifications• Master's in Business Administration or related field• Background in eComm /Retail marketing and/or ad sales marketing with tech companies and/or agencies is a plusAt Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $108,000.00-$216,000.00San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business AdministrationPrimary Location...221 River St, Hoboken, NJ 07030, United States of America
Walmart Glassdoor Company Review
3.4 Glassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon Glassdoor star icon
Walmart DE&I Review
No rating Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon
CEO of Walmart
Walmart CEO photo
Doug McMillon
Approve of CEO

Average salary estimate

Estimate provided by employer
$162000 / ANNUAL (est.)
min
max
$108K
$216K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Manager, Marketing Planning And Strategy- WM Connect, Walmart

If you're a seasoned marketer ready to make waves, Walmart Connect is on the lookout for a Senior Manager, Marketing Planning and Strategy to join our dynamic team in Mt Vernon, NY! Here at Walmart Connect (WMC), we specialize in connecting brands with millions of shoppers through innovative advertising strategies. Your role as a Senior Manager will be pivotal in crafting tailored marketing initiatives that empower our SMB sellers to thrive on our platform. Imagine working closely with a talented team to design and execute impactful B2B marketing campaigns across various channels, including case studies, webinars, exciting events, and engaging sales collateral. You’ll leverage your strong data skills to create compelling messages that resonate with our seller audience and influence critical decision-making. Collaboration is key in this role as you’ll partner with cross-functional teams in Sales and Product Marketing to drive our shared objectives forward. As a strategic thinker with years of experience, you will bring your expertise in building integrated marketing plans and measuring success while navigating the fast-paced nature of our industry. Beyond just executing marketing strategies, you’ll also play a significant role in shaping the culture and mission of Walmart Connect by forging strong relationships and fostering a growth mindset. We’re excited to see how you can elevate our marketing strategies to new heights!

Frequently Asked Questions (FAQs) for Senior Manager, Marketing Planning And Strategy- WM Connect Role at Walmart
What are the main responsibilities of the Senior Manager, Marketing Planning and Strategy at Walmart Connect?

The Senior Manager, Marketing Planning and Strategy at Walmart Connect is responsible for developing and executing revenue-driving marketing initiatives for SMB sellers on our platform. This includes crafting integrated marketing campaigns, presenting to stakeholders, and leveraging data for impactful storytelling.

Join Rise to see the full answer
What qualifications are required for the Senior Manager role at Walmart Connect?

Candidates for the Senior Manager, Marketing Planning and Strategy position at Walmart Connect should possess a Bachelor’s degree in Marketing, Communications, or a related field, along with at least 8 years of relevant marketing experience, demonstrating expertise in B2B marketing strategy and integrated campaign execution.

Join Rise to see the full answer
How does the Senior Manager role at Walmart Connect contribute to seller success?

In the Senior Manager role, you will harness strategic thinking to develop marketing initiatives that enhance seller success on the Walmart Connect platform, focusing on driving awareness, acquisition, and retention through compelling messaging and engaging campaigns.

Join Rise to see the full answer
What skills are essential for the Senior Manager, Marketing Planning and Strategy at Walmart Connect?

Essential skills for the Senior Manager, Marketing Planning and Strategy at Walmart Connect include strong data acumen, exceptional communication abilities, expertise in PowerPoint presentations, and proficiency in creating integrated marketing plans that engage sellers effectively.

Join Rise to see the full answer
Can I apply for the Senior Manager role at Walmart Connect if I'm not local?

Walmart Connect is currently prioritizing local candidates for the Senior Manager, Marketing Planning and Strategy role. However, if you are open to relocation, please indicate that on your resume.

Join Rise to see the full answer
Common Interview Questions for Senior Manager, Marketing Planning And Strategy- WM Connect
Can you describe a successful marketing campaign you led in a B2B environment?

When answering this question, provide a detailed overview of the campaign, including your role, the objectives, strategies used, and the measurable outcomes. Highlight metrics such as engagement rates, lead generation, and revenue impact.

Join Rise to see the full answer
How do you prioritize multiple marketing projects with tight deadlines?

Demonstrate your organizational skills by explaining a method you use to assess project urgency and importance. Discuss tools like project management software or prioritization frameworks that help you stay efficient and effective.

Join Rise to see the full answer
What methods do you employ to analyze marketing data?

Share specific analytical tools and techniques you use to assess performance metrics. Discuss how you translate data insights into actionable marketing strategies to improve campaign effectiveness.

Join Rise to see the full answer
Tell me about a time you had to resolve a conflict within a cross-functional team.

Use the STAR method (Situation, Task, Action, Result) to explain the conflict, your approach to resolution, and the positive outcome that derived from your efforts to foster collaboration and accountability.

Join Rise to see the full answer
How do you ensure that your marketing strategies are aligned with business goals?

Explain your approach to aligning marketing with overarching business objectives, such as conducting regular strategy sessions, engaging stakeholders in the planning process, and adapting strategies based on performance evaluations.

Join Rise to see the full answer
What has your experience been with integrated marketing plans?

Discuss a specific integrated marketing plan you designed, detailing how you combined various channels (emails, social media, webinars) effectively. Emphasize on how the integration improved campaign performance.

Join Rise to see the full answer
How do you stay current with emerging marketing trends?

Mention specific resources such as industry reports, professional groups, or online courses you use to keep your marketing knowledge up-to-date, illustrating your commitment to continuous learning.

Join Rise to see the full answer
What role do you think storytelling plays in marketing?

Articulate the importance of storytelling in connecting with audiences. Share examples of campaigns where storytelling added depth to the consumer message and enhanced engagement.

Join Rise to see the full answer
How do you approach feedback from team members and leaders?

Discuss your openness to both giving and receiving feedback. Provide examples of how you’ve used feedback to improve your work and foster a collaborative team environment.

Join Rise to see the full answer
What tools or technologies have you used for marketing automation?

List specific tools you’ve utilized for marketing automation and describe how you implemented them to streamline processes and enhance campaign effectiveness, providing tangible results.

Join Rise to see the full answer
Similar Jobs
Keen Remote No location specified
Posted 13 days ago
Photo of the Rise User
Posted 4 days ago
Photo of the Rise User
Posted 9 days ago
Photo of the Rise User
Posted 7 days ago
Photo of the Rise User
Posted 5 days ago
Photo of the Rise User
WPROMOTE Remote Remote, United States
Posted 7 days ago

"To save people money so they can live better.”

5993 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 11, 2024

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!