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Director, Strategic Planning and Development

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

Verisk is looking for a proven Director of Strategic Planning and Development within the Marketing team to increase the impact of the Verisk Marketing and Communications organization.

 

This individual will lead strategic marketing planning for Verisk Marketing and Communications, manage process improvements and workforce operations, and develop training and engagement initiatives that create a high-performance team. This individual will be responsible for marketing goal setting and monitoring performance, defining standards through internal and external insights, managing resources, and driving change, as well as managing and developing ongoing communications across multiple channels both within the team and to senior leaders that highlight key initiatives and demonstrate marketing’s value to the business.

The ideal candidate should have significant expertise in marketing, project management, and strategic planning. They should have demonstrated success with communications for large, global organizations; and, be viewed as a trusted partner and advisor to C-suite executives and senior leaders.

The role reports to the VP, Digital Marketing & Strategy, and has a hybrid in-office requirement of 3 days a week in our headquarter office located in Jersey City, NJ.

Job Responsibilities

  • Lead marketing strategic planning
    • Lead the annual marketing planning process to ensure alignment to business objectives, proactively assess and realign quarterly goals, and manage reporting both internally and cross-BU
    • Direct the marketing project management function, including implementation, execution, best practices, training, and reporting
    • Oversee marketing budget, including reconciliation, reporting, and communications
    • Partner with BU marketing heads and business leaders on enterprise-wide marketing planning process 
  • Deliver successful marketing team outcomes
    • Lead strategy and process for special projects  
    • Oversee and develop team processes (including vendor RFPs), policies, and calendars to increase efficiency and optimize productivity and team performance
    • Manage ongoing communications and marketing for the function across multiple communications channels
  • Lead team development and satisfaction initiatives
    • Partner with HR on training and talent development program, from plan through execution
    • Deliver the strategy and execution of team building activities, events, and recognition contributing to high team engagement and satisfaction
    • Deliver team internal NPS with insights leading to YOY improvement
    • Create connected enterprise-wide marketing function through townhalls, team workspaces (Microsoft Teams), and ad hoc engagement activities with high team satisfaction (+95%)
  • Direct personal team development programs
    • Develop programs and processes for team coaching and management
    • Oversee personal development activities for team members, including career pathing
  • Serve as trusted advisor to the CMO and executive team; identify gaps in current business performance and competitive offerings and create strategies for filling those gaps in the near term.
  • Interact with peers, direct reports, and other employees in a manner that reflects leadership, fosters open two-way communications, and contributes to superior employee relations throughout the organization.
  • Ability to challenge the team/organization while holding them accountable for their commitments.
  • Hands-on and entrepreneurial style— one that looks to become personally involved in all elements of managing their functional responsibility, and someone who seeks to develop like-minded senior managers with similar capabilities.

Qualifications

  • Bachelor’s degree required, preferred in marketing or related field
  • Broad marketing experience in communications and successfully leading programs and projects across a variety of marketing functions (8+ years)
    • Results-oriented marketer who combines critical thinking and strategy with strong execution
    • Excellent business acumen and ability to work with senior executives
    • Superior written and verbal communications skills, effective at all levels of the organization
    • Superior project management skills and creative problem solver, with exceptional organizational skills and attention to detail
    • Strong drive and high personal accountability to deliver results within tight timeframes
  • Data-driven mindset
    • Skilled in project management tools and creating reports/dashboards that demonstrate results
    • Uses data to inform decision-making and make recommendations
    • Ability to perform analyses and communicate results clearly and concisely
  • Leader of high-performance teams
    • Strong ability to lead centralized and decentralized teams, develop talent, and mentor direct reports
    • Strong competence to collaborate, motivate, and inspires others, with a consistent approach that delivers results
  • Skills
    • Innovative and creative thinker: pioneer who embraces bold ideas
    • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
    • “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
    • Accountability matters: drives for results as coach and team player; bias to outcomes
    • Exhibits aptitude: always learning and growing; constantly attempts new experiences
    • Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
    • Grit: passionate, self-directed and motivated; demonstrates endurance

Additional Information

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. 

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland.  We value learning, caring and results and make inclusivity and diversity a top priority.  In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We’re 7,000 people strong.  We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

 

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disabilityVerisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

https://www.verisk.com/company/careers/

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

https://www.verisk.com/privacy-policies/data-privacy-notice-for-employees-applicants-and-independent-contractors/ 

#LI-EA1
#LI-Hybrid

 

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What You Should Know About Director, Strategic Planning and Development, Verisk

If you're looking to make a significant impact in a dynamic environment, the Director of Strategic Planning and Development at Verisk in Jersey City, NJ, could be the perfect opportunity for you! In this role, you will lead strategic marketing planning within our Marketing and Communications team, focusing on enhancing our organizational impact. You’ll be at the forefront of driving performance metrics, managing resources, and ensuring that our marketing goals align with the company’s broader objectives. This is not just about setting goals; it’s about fostering a high-performance team through effective training and engagement initiatives. Your expertise in marketing, project management, and strategic planning will be crucial as you collaborate with senior leaders, guiding them on key initiatives and articulating the value of marketing to the business. You’ll also take charge of overseeing the marketing budget and optimizing processes to increase productivity. With a need for strong communication skills and a proactive approach, you will act as a trusted advisor to our CMO and executive team, shaping the strategic direction of marketing as a key contributor to our mission of empowering businesses and communities. At Verisk, we not only prioritize professional growth but also value inclusivity and diversity, creating a supportive workplace where you can thrive and innovate every day. Join us and help create a brighter future!

Frequently Asked Questions (FAQs) for Director, Strategic Planning and Development Role at Verisk
What are the main responsibilities of a Director of Strategic Planning and Development at Verisk?

The Director of Strategic Planning and Development at Verisk is primarily responsible for leading strategic marketing planning and overseeing the annual marketing planning process. This role involves aligning marketing goals with business objectives, improving processes, managing budgets, and developing a strong communications framework across various channels. Additionally, you'll be focused on delivering team outcomes, fostering a high-performance environment, and acting as an advisor to senior leaders.

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What qualifications do I need to be a Director of Strategic Planning and Development at Verisk?

For the Director of Strategic Planning and Development role at Verisk, candidates should possess a Bachelor’s degree, ideally in marketing or a related field, with 8+ years of experience in marketing and project management. Strong communication skills, proven ability to lead teams, and a results-oriented mindset are essential for success in this position. Familiarity with project management tools and a data-driven approach are also highly valued.

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What skills are essential for success as a Director of Strategic Planning and Development at Verisk?

Successful candidates for the Director of Strategic Planning and Development position at Verisk must exhibit strong leadership capabilities, superior project management skills, and a creative problem-solving mentality. Excellent written and verbal communication skills are a must, along with the ability to handle multiple responsibilities efficiently. A team player attitude and the capacity to inspire others towards common goals also play a vital role in achieving team success.

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What does the team culture look like at Verisk for a Director of Strategic Planning and Development?

At Verisk, the culture is centered on collaboration, creativity, and inclusivity, especially for the Director of Strategic Planning and Development. The emphasis is on high engagement, recognizing contributions, and constantly seeking improvement. You’ll have opportunities to lead team-building activities and drive talent development programs, ensuring a positive and engaging work environment.

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How does a Director of Strategic Planning and Development contribute to Verisk's mission?

The Director of Strategic Planning and Development plays a crucial role in Verisk’s mission by highlighting marketing's impact on helping businesses and communities make informed decisions. By leading strategic initiatives and optimizing team performance, this role directly contributes to Verisk’s goals of innovation and sustainability in data analytics, enhancing the overall effectiveness of the marketing organization.

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Common Interview Questions for Director, Strategic Planning and Development
Can you describe your experience with strategic marketing planning in previous roles?

When answering this question, focus on specific examples of how you've successfully led strategic marketing initiatives in your previous positions. Highlight key projects, the outcomes achieved, and the methodologies you used. Your ability to align marketing strategies with business objectives will be essential.

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How do you measure the success of marketing initiatives?

Discuss the specific metrics and KPIs you’ve used in the past to evaluate marketing success. This could include conversion rates, engagement metrics, and return on investment analyses. Demonstrate your data-driven mindset by explaining how you leverage data to inform decisions.

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What strategies do you use to foster a high-performance marketing team?

Share examples of how you've developed team processes, set performance goals, and implemented training programs to boost team efficiency and morale. Emphasize your experience in mentoring and coaching team members to help them achieve their professional goals.

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How do you prioritize marketing projects and initiatives?

Outline your criteria for assessing and prioritizing projects, such as alignment with business objectives, potential impact, and resource availability. Provide examples of how you've made tough decisions on prioritizing project tasks in past roles.

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How do you effectively communicate marketing strategies to C-suite executives?

Discuss your approach to creating concise, impactful presentations that highlight key insights and data. Mention any experience you have in collaborating with senior executives to ensure alignment on marketing goals and strategy.

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What is your experience with budget management in marketing?

Describe your experience overseeing marketing budgets, including the processes you've used for reconciliation and reporting. Highlight how you ensure financial transparency and accountability in your marketing initiatives.

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Can you share an example of a successful marketing campaign you led?

When answering this question, detail the objectives, strategies employed, and the results of the campaign. Highlight your role in execution and what made the campaign successful, including any challenges you overcame.

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How do you approach team building and team engagement?

Reflect on your methods for fostering engagement and collaboration within your team. This could involve team-building activities, open communication practices, and initiatives to recognize and reward team contributions.

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What leadership style do you employ when managing a marketing team?

Share your leadership philosophy and approach, emphasizing qualities such as empathy, accountability, and innovation. Provide examples of how your style has positively impacted team performance and morale.

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How do you stay current with trends in marketing and strategic planning?

Discuss your strategies for continuous learning, which may include reading industry publications, attending conferences, or participating in professional development courses. Emphasize your commitment to staying informed about market trends and best practices.

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Full-time, hybrid
DATE POSTED
December 8, 2024

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