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Position Summary...What you'll do...Sr. Manager , Marketing Planning & Strategy - WALMART CONNECT (WMC)PLEASE NOTE: This is not a remote position, this team is working on-site. We are only considering local candidates who can work onsite in the San Bruno or Hoboken office at this time. If you are not local and apply for this role, please specify "open to relocation" on your resume if that is applicable.Walmart Connect (WMC) is Walmart's media and advertising platform, uniquely designed to help brands reach hundreds of millions of shoppers across their entire shopping journey, online and in stores. As a fast-growing brand and business within Walmart, the Fortune 1 company, we are poised for continued growth and success.WMC is looking for a strategic B2B marketer with experience across channels - ideally with eCommerce, retail media, and/or ad sales background - to join our seller marketing team. This person will be responsible for develop ing and execut ing revenue-driving marketing initiatives that support the growth and performance of SMB sellers who advertise on our platform.Responsibilities• Understand our product offerings and advertising best practices for sellers' success .• Harness strategic and creative thinking to build annual plans, present, execute, measure, and scale innovative and effective integrated B2B marketing initiatives - including case studies, presentations, emails, webinars, events, and sales collateral - that drive awareness, acquisition, retention, and increased advertising investment across tens of thousands of sellers .• Leverage strong data skills and exceptional verbal and written storytelling to help the team craft compelling messages for our seller audience, deliver it to executives, and influence decision-making.• Act as a strategic partner to our cross functional stakeholders in Sales, Product Marketing and other marketing functions by sharing your knowledge and point of view on how we can optimize our efforts to achieve shared goals .• Implement systems, processes, and technology that enable the team's scale, speed, efficient cross-functional collaboration, clear communication, and flawless execution, with attention to both the big picture and the devilish details .• Demonstrate resilience and the ability to have the tough conversations necessary to drive accountability and resolve conflict .• Help shape Walmart Connect's culture, mission and goals by building strong relationships and trust, and mo deling emotional intelligence, oper ational excellence, and a growth mindset .Minimum Requirements• Bachelor's degree in Marketing , Communications, or a related field and 8 years' experience in marketing or a related field .• B2B marketing strategy expertise with a proven track record of driving revenue at scale.• Experience building and executing short- and long-term integrated marketing plans - including but not limited to: executive presentations, email, events, social, and sales collateral - and measuring success.• Functional knowledge of tools and technologies to automate, streamline, and optimize marketing efforts.• Data acumen and exceptional verbal, visual and written storytelling skills. Power Point expertise is a must .• Impeccable communication and organizational skills that enable cross-functional collaboration in highly matrixed settings, with many stakeholders for multiple projects at once, and to execute them efficiently and effectively .• Ability to ra pidly assess and adjust priorities in a dynamic environment .• Comfortable giving and receiving feedback, dealing with ambiguity, and having tough conversations with leaders at all levels .Preferred Qualifications• Master's in Business Administration or related field• Background in eComm /Retail marketing and/or ad sales marketing with tech companies and/or agencies is a plusAt Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $108,000.00-$216,000.00San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business AdministrationPrimary Location...221 River St, Hoboken, NJ 07030, United States of America
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What You Should Know About Senior Manager, Marketing Planning And Strategy- WM Connect, Walmart

Are you ready to take your marketing career to the next level? Walmart Connect is searching for a Senior Manager, Marketing Planning and Strategy in Mt Vernon, NY, to join our innovative team. As a core member of Walmart's media and advertising platform, you will play a pivotal role in enabling brands to engage with millions of shoppers throughout their shopping journey. Your main focus will be to develop and execute impactful marketing initiatives aimed at driving revenue for our SMB sellers who utilize our platform. You'll take charge of creating integrated B2B marketing plans that encompass everything from compelling presentations to engaging webinars and events. Your exceptional storytelling skills will be put to the test as you craft messages that resonate with sellers and elevate their advertising investments. Collaboration is key in this role; you will partner with sales, product marketing, and various other parts of the organization to optimize our collective efforts. With your experience in eCommerce, retail media, or ad sales, you're ready to navigate the dynamic marketing landscape and effectively communicate insights to stakeholders. At Walmart Connect, we value resilience and emotional intelligence, which means you'll inspire trust and promote a positive culture while driving outstanding results. If you have a solid background in B2B marketing strategy, a Bachelor's degree, and at least 8 years of relevant experience, we would love to hear from you. Join Walmart Connect and be a part of our success story as we continue to grow in the advertising arena.

Frequently Asked Questions (FAQs) for Senior Manager, Marketing Planning And Strategy- WM Connect Role at Walmart
What responsibilities does a Senior Manager, Marketing Planning and Strategy at Walmart Connect have?

As the Senior Manager, Marketing Planning and Strategy at Walmart Connect, your primary responsibilities will include crafting and executing integrated B2B marketing initiatives designed to enhance revenue for sellers on our platform. This involves understanding product offerings, developing marketing plans, creating presentations and case studies, and optimizing communication across teams. You will also ensure the implementation of systems that foster efficiency and collaboration among cross-functional stakeholders dependent on marketing outcomes.

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What qualifications are needed for the Senior Manager, Marketing Planning and Strategy position at Walmart Connect?

To qualify for the Senior Manager, Marketing Planning and Strategy role at Walmart Connect, candidates should possess a Bachelor’s degree in Marketing, Communications, or a related field, accompanied by at least 8 years of hands-on experience in marketing. A proven track record in B2B marketing strategy, strong data acumen, and excellent storytelling skills are crucial. Familiarity with marketing tools and technologies, as well as comfortable communication skills in a matrixed setting, are also vital to thrive in this role.

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What makes the Senior Manager, Marketing Planning and Strategy role at Walmart Connect unique?

The Senior Manager, Marketing Planning and Strategy position at Walmart Connect stands out due to its unique integration into the Fortune 1 company's advertising platform. This role offers the opportunity to influence how brands engage with consumers by leveraging Walmart’s expansive audience. As part of a fast-growing team, your contributions will directly impact the marketing strategies of thousands of SMB sellers through creative marketing initiatives tailored to various retail channels.

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How does Walmart Connect support its Senior Manager, Marketing Planning and Strategy in their role?

Walmart Connect provides a robust support system for its Senior Manager, Marketing Planning and Strategy role. With access to valuable tools and technologies, the company emphasizes collaboration within cross-functional teams. Additionally, employees benefit from a strong company culture that promotes emotional intelligence and resilience, further empowering them to excel at their tasks. Walmart also fosters an environment of continuous learning and adaptation, helping marketers thrive in a competitive industry.

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What benefits does Walmart offer to employees in the Senior Manager, Marketing Planning and Strategy role?

Employees in the Senior Manager, Marketing Planning and Strategy position at Walmart Connect enjoy a competitive salary package complemented by performance-based bonuses, comprehensive health benefits, including medical and dental coverage, wellness programs, and paid time off. Walmart also invests in the continued development of its workforce through educational benefits as part of the Live Better U program, further showcasing the company’s commitment to employee growth and satisfaction.

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Common Interview Questions for Senior Manager, Marketing Planning And Strategy- WM Connect
Can you describe your experience with creating integrated B2B marketing plans?

When answering this question, focus on specific examples of plans you've developed, including the channels utilized and the results achieved. Showcase your strategic thinking and ability to measure success through KPIs, emphasizing how your initiatives benefited SMB sellers or similar target groups in your previous roles.

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How do you approach collaboration with cross-functional teams?

In your response, highlight your communication skills and how you ensure alignment across various departments. Mention specific strategies you use to foster collaboration, such as regular check-ins or utilizing project management tools, and illustrate how this has led to successful outcomes in prior projects.

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What strategies have you found effective in driving revenue for B2B marketing initiatives?

Discuss your understanding of B2B marketing channels and provide examples of initiatives where you successfully increased revenue. Highlight specific tactics such as targeting, personalization, or leveraging customer insights, demonstrating your analytical skills and strategic mindset.

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How do you utilize data to inform your marketing strategies?

Explain how you analyze data to gain insights into market trends and customer behavior. Provide examples of how you've used data in past marketing campaigns to drive decisions or optimize performance, showcasing your analytical capabilities.

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What role does stakeholder communication play in your marketing efforts?

In your answer, emphasize the importance of clear, timely, and transparent communication with stakeholders. Share specific methods you employ to keep stakeholders informed and engaged, such as regular updates, feedback loops, or collaborative sessions.

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Can you give an example of a tough conversation you've had with a teammate or stakeholder?

This question examines your emotional intelligence and conflict resolution skills. Provide a specific scenario where you navigated a challenging discussion, focusing on how you addressed the issue constructively and reached a resolution that benefited all parties involved.

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What is your approach to adapting marketing strategies in a dynamic environment?

Describe how you monitor market trends and adjust strategies accordingly. Mention your ability to assess the effectiveness of ongoing initiatives and pivot when necessary, highlighting a specific instance where you successfully adapted your strategy to changing circumstances.

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How do you ensure that your marketing initiatives align with overall business goals?

Talk about the importance of understanding the overarching business objectives and how you ensure marketing initiatives support those goals. Share specific frameworks or processes you use to evaluate alignment and effectiveness.

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Describe a marketing project you managed from concept to execution.

Detail a project you were involved with, outlining the goals, planning process, execution, and final results. Emphasize your project management skills and your ability to juggle multiple tasks while leading a team toward successful completion.

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What methodologies do you employ for measuring the success of your marketing campaigns?

Discuss specific KPIs and metrics you track to evaluate campaign effectiveness. Provide examples showcasing how you've measured success in past projects and how these metrics guide future marketing efforts.

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Full-time, on-site
DATE POSTED
December 9, 2024

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