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Marketing Operations Manager

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

The marketing side of Welltech is a well-oiled machine that generates millions of installs per month and is led by the industry’s top growth and marketing talents. We have a proven ability to acquire users and monetize, world-wide. With over 120 people on the team our goal is to maximize the impact of our talented marketers, empower them to execute on their strategy, hit their goals and support their many stakeholders   

Having operational excellence as a key goal, we’re seeking a Marketing Operations Manager to build and optimize a robust framework for seamless marketing execution and strategic alignment. This role is pivotal in driving operational efficiency, scaling new growth levers, leveraging data insights, and fostering cross-functional collaboration to maximize the impact of our  marketing efforts 

As a key leader, you will bridge the gap between strategy and execution, ensuring marketing operations align with the company’s  goals and support our mission of providing joyful, engaging fitness and wellness products.

The Ideal Candidate Will:

  • Partner with marketing leadership to drive operational excellence across all marketing departments and in the way marketing collaborates with other teams

  • Support marketing leadership in shaping the department's roadmap and oversee execution efficiency 

  • Plan, build and maintain a robust marketing operations framework for seamless marketing channels execution and resource allocation.

  • Integrate the OKR framework into marketing operations, fostering alignment and accountability.

  • Implement and optimize tools and platforms to improve efficiency and optimize resource impact 

  • Collaborate across Marketing, Product, and Data teams to align strategies with product launches and business goals.

  • Drive process improvements, automation and innovative problem-solving to streamline operations.

  • Act as a key contact for stakeholders, providing guidance and managing escalations.

Required Skills:

  • At least 7 years of experience in a marketing operations or related role.

  • Proven expertise in designing and implementing a strategy for improving marketing operational excellence and maximizing the impact of marketing teams. 

  • Proven expertise in managing marketing tools, platforms, and technologies with a focus on workflow optimization and automation

  • Strong understanding of marketing performance metrics and data analysis, with the ability to translate insights into actionable strategies.

  • Demonstrated ability to work cross-functionally, aligning marketing efforts with broader business objectives.

  • Excellent organizational, communication, and leadership skills.

  • Adaptability to thrive in a fast-paced, dynamic environment.

Nice to Have:

  • Experience in digital marketing or growth marketing.

  • Familiarity with CRM systems, creative and marketing automation platforms.

  • Knowledge of change management principles.

  • Background in project or portfolio management.

Ready to revolutionize the way we communicate wellness? Join us and be a vital part of our health-tech journey.

With possibility to relocate to our hubs in CY, PL, ESP

Check out some of our products

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What You Should Know About Marketing Operations Manager, Welltech

Join a dynamic team as a Marketing Operations Manager at Welltech, where we are dedicated to transforming health and fitness through innovation and technology. At Welltech, we’ve achieved over 200 million installs with our impactful apps that help millions lead healthier lives. As our Marketing Operations Manager, you’ll play a fundamental role in bridging the strategic vision and operational execution of our marketing efforts. Your experience will empower our growing team of over 120 marketers to optimize their operations and maximize their impact. Imagine being at the forefront of user acquisition and engagement, where your contributions directly enable the launch of our life-changing wellness products. You will collaborate closely with teams across marketing, product, and data, utilizing data insights to steer our marketing strategies. Your knack for building efficient operational frameworks will help us integrate key performance metrics while also fostering a culture of innovation and accountability among our staff. In this role, you will implement cutting-edge tools that elevate our workflow efficiency and automate processes. You’ll also be the point of contact for various stakeholders, ensuring smooth communication and resolving any challenges that arise. If you have a proven track record of enhancing marketing operations and thrive in a fast-paced environment, you could be the perfect fit for our team. Let’s revolutionize the wellness landscape together and make a lasting impact globally!

Frequently Asked Questions (FAQs) for Marketing Operations Manager Role at Welltech
What are the responsibilities of a Marketing Operations Manager at Welltech?

As a Marketing Operations Manager at Welltech, your responsibilities include partnering with marketing leadership to drive operational excellence, supporting in shaping the department's roadmap, and overseeing execution efficiency. You will also build and maintain a robust marketing operations framework, integrate OKRs into marketing efforts, and collaborate closely with cross-functional teams to align strategies with business goals.

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What qualifications are needed for the Marketing Operations Manager role at Welltech?

To become a Marketing Operations Manager at Welltech, you should have at least 7 years of experience in marketing operations or related fields. A proven track record in designing and implementing strategies for marketing excellence is crucial, along with expertise in managing marketing tools and a strong understanding of performance metrics. Excellent organizational and leadership skills are essential to thrive in this role.

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How does Welltech support its Marketing Operations Manager in achieving goals?

Welltech emphasizes collaboration between the Marketing Operations Manager and leadership by providing strategic guidance and resources tailored to achieving goals. This support includes access to the latest marketing tools, insights from data teams, and a culture that fosters cross-departmental collaboration towards executing impactful marketing strategies.

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What tools and technologies will a Marketing Operations Manager use at Welltech?

At Welltech, a Marketing Operations Manager will work with various marketing tools and platforms focused on optimizing workflows and automation. Familiarity with CRM systems, marketing automation platforms, and data analysis tools will be essential for driving operational efficiencies and automating key processes.

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What growth opportunities exist for a Marketing Operations Manager at Welltech?

Welltech offers a plethora of growth opportunities for a Marketing Operations Manager, including professional development through cross-functional projects and potential roles in strategic leadership. The dynamic nature of the health and fitness industry, combined with Welltech's commitment to innovation, ensures that the role will evolve, providing endless opportunities for skill enhancement and career advancement.

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Common Interview Questions for Marketing Operations Manager
Can you describe your experience with optimizing marketing operations?

Talk about specific instances where you improved processes, implemented new tools, or developed strategies that led to operational efficiency. Highlight measurable outcomes to demonstrate your impact.

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How do you prioritize tasks in a fast-paced environment?

Explain your approach to prioritization, emphasizing tools or frameworks you use, such as the Eisenhower Matrix. Provide examples of past experiences that showcase your ability to manage multiple priorities effectively.

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What marketing metrics do you consider most important?

Mention key performance indicators relevant to marketing operations such as conversion rates, customer acquisition costs, and marketing ROI. Discuss how these metrics guide your decision-making and strategy development.

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How do you ensure alignment between marketing and product teams?

Share strategies you use for effective communication and collaboration between teams. Talk about experiences where you successfully managed cross-functional projects or initiatives.

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Can you share an example of a successful OKR implementation you've managed?

Detail your experience with the OKR framework, discussing how you implemented it, the objectives you set, and the results achieved. Highlight challenges faced and how you overcame them.

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How do you handle conflicts among stakeholders?

Discuss your conflict resolution approach, focusing on communication techniques and the ability to facilitate constructive discussions. Provide an example where you effectively managed a stakeholder conflict.

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What tools do you prefer for marketing automation and why?

Talk about the tools you've used, such as HubSpot, Marketo, or similar platforms. Explain the reasons for your preferences based on user experience, features, and their impact on efficiency.

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Describe a time you used data analysis to inform a marketing decision.

Share a specific example of how you leveraged data to guide marketing strategy or operations. Discuss the data sources you relied on and the impact of your analysis on team decisions.

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How do you approach team leadership and development?

Describe your leadership style, focusing on mentorship and team empowerment. Highlight specific strategies you’ve used to foster an environment where team members can thrive.

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What is your vision for the marketing operations role at Welltech?

Articulate your thoughts on how the marketing operations role can evolve within Welltech, emphasizing innovative solutions you would implement and how you could drive significant impact in line with the company's mission.

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Welltech is about creating mobile applications that improve the Health of Millions of People around the World! The main distinguishing feature of our People is their desire to constantly grow, develop and learn new things. We currently have 500+ p...

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
December 20, 2024

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