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Social Media Manager

Company Description

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, EcoBrite™, and Whiskware®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.

A career at Trove Brands is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day.

Job Description

We are seeking a creative and strategic Social Media Manager to join the Content team at Trove Brands. As a Social Media Manager, you will be responsible for developing and implementing a comprehensive social media strategy for our brands. Your role will consist of strategizing and curating content, analyzing performance metrics, and working cross-functionally with our creative and digital partners to drive brand awareness and growth for our various social channels. 

Every role at Trove Brands is critical to our successful functioning as a whole. Your specific responsibilities as a part of Team Trove will include:

  • Social Media Strategy:
    • Develop and execute a results-driven social media strategy aligned with the company's goals and target audience. 
    • Research and stay up-to-date with industry trends and best practices to ensure a competitive edge. 
  • Content Creation and Curation: 
    • Work with our creative team to create high-quality, engaging, and relevant content for various social media platforms. 
    • Curate and share user-generated content and industry-related posts. 
    • Develop a content calendar to ensure consistent posting and campaign execution. 
  • Social Media Account & Community Management:
    • Manage and maintain the company's presence on key social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, TikTok, and others. 
    • Respond to the comments, messages, and engage with followers in a timely and professional manner. 
    • Monitor and moderate user-generated content and ensure it aligns with company guidelines. 
    • Be prepared to handle and resolve any potential social media crises or negative comments in a professional and tactful manner. 
  • Analytics and Reporting: 
    • Analyze key performance metrics (e.g., engagement, reach, conversion rates) and use data to optimize social media strategies. 
    • Provide regular reports on social media performance and insights to inform decision-making. 
  • Brand Awareness and Community Building:
    • Build and nurture an online community, foster relationships with followers, and cultivate brand loyalty. 
    • Develop and execute influencer marketing strategies to expand the company's reach and credibility. 

Qualifications

We seek team members who are adept at contributing their personal expertise to a collaborative work environment. For this role, we’re looking for someone with the following skills and experience:

  • Proven 3-6 years of experience in social media marketing, preferably in a professional setting. 
  • Excellent written and verbal communication skills, with a deep understanding of social media language, trends, and culture. 
  • Proficiency in social media platforms and content creation tools, such as CapCut, Canva, and more. 
  • A keen eye for design aesthetics and the ability to create visually compelling content. 
  • Strong organizational skills with the ability to manage multiple projects and meet deadlines. 
  • Passion for social media and staying up-to-date with latest trends and platform updates. 
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field (preferred but not required). 

Additional Information

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You’ll love it here.

Among the many benefits our team members enjoy are:

  • Comprehensive medical, dental, and vision care
  • 401k package with employer matching
  • Paid Time Off
  • Maternity/Paternity leave
  • Full indoor basketball/volleyball court
  • Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
  • Yoga studio
  • Meditation/Nap room
  • And much more!

Trove Brands is an equal opportunity employer.

Phone calls regarding this position are not accepted.

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CEO of Trove Brands
Trove Brands CEO photo
Steve Sorensen
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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Social Media Manager, Trove Brands

At Trove Brands, we're on the lookout for a dynamic Social Media Manager to join our vibrant Content team! Located at our Lehi, UT office, you’ll play a pivotal role in defining our online presence. In this exciting position, you’ll develop and implement a comprehensive social media strategy that truly resonates with our audience. You’ll collaborate closely with our talented creative team to curate engaging content and maintain our brand’s voice across multiple platforms, including Facebook, Instagram, and TikTok. This isn’t just about posting – it’s about crafting impactful narratives that cultivate an enthusiastic online community. Monitoring key performance metrics will be a vital part of your role, as you’ll analyze engagement data to ensure our social media strategies evolve and improve continuously. You’ll respond to followers, celebrate their feedback, and even manage any social media challenges with grace. If you have a knack for storytelling and a profound understanding of social trends, along with 3-6 years of experience in social media marketing, we’d love to hear from you. With a culture that prizes innovation through collaboration and offers fantastic benefits like a fitness center, yoga studio, and a lively work environment, your career at Trove Brands promises to be not just a job, but an exciting adventure. Join us and be part of a team that’s all about driving growth and making a difference every day!

Frequently Asked Questions (FAQs) for Social Media Manager Role at Trove Brands
What are the main responsibilities of a Social Media Manager at Trove Brands?

As a Social Media Manager at Trove Brands, your main responsibilities include developing a results-driven social media strategy, creating and curating high-quality content, managing the company's social media accounts, and analyzing performance metrics. You'll work collaboratively across teams to ensure our brands resonate with our audience while fostering engagement and community building.

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What qualifications do I need to become a Social Media Manager at Trove Brands?

To qualify for the Social Media Manager position at Trove Brands, you should have 3-6 years of experience in social media marketing, excellent communication skills, and proficiency in platforms and content creation tools. A degree in Marketing, Communications, or Digital Media is preferred but not required. A strong understanding of current social media trends is essential for success.

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How does Trove Brands support the professional development of its Social Media Managers?

Trove Brands is dedicated to fostering professional growth for its Social Media Managers by providing a collaborative work environment that encourages innovation. Opportunities for team-building events, as well as access to resources and training, enhance your skillset and keep you at the forefront of industry trends.

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What kind of company culture can I expect at Trove Brands as a Social Media Manager?

At Trove Brands, the company culture is passionate, entrepreneurial, and energetic. As a Social Media Manager, you'll thrive in an environment that values collaboration and innovation. Regular celebrations, team-building activities, and supportive resources ensure you'll feel connected and valued within the team.

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What tools do Social Media Managers at Trove Brands use?

Social Media Managers at Trove Brands utilize various tools to streamline their workflow and create engaging content. Familiarity with platforms like CapCut and Canva is essential, alongside analytics tools for monitoring performance metrics. This mix of tools helps in executing effective social media strategies.

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Common Interview Questions for Social Media Manager
How would you approach creating a social media strategy for Trove Brands?

To create a social media strategy for Trove Brands, I would start by analyzing the target audience demographics, followed by researching industry trends. Collaborating with the content team, I’d focus on establishing clear goals such as increasing brand awareness and engagement, and develop a content calendar to ensure consistent posting.

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Can you discuss a successful social media campaign you've managed?

Absolutely! One successful campaign involved a seasonal promotion where we created engaging content around a theme, collaborated with influencers, and used targeted ads. The outcome was a significant increase in engagement metrics and sales conversions, showcasing how strategic planning pays off.

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How do you handle negative comments or a social media crisis?

Handling negative comments involves responding with empathy and professionalism. In prior experiences, I’ve developed a crisis management plan that includes acknowledging the issue, offering solutions where possible, and following up to ensure customer satisfaction. This approach maintains the brand's reputation.

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What metrics do you consider most important for measuring social media success?

I prioritize engagement rate, reach, conversion rates, and follower growth as key metrics for social media success. Regular analysis of these metrics helps refine strategies and improve overall performance, aligning closely with our set marketing goals at Trove Brands.

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What platforms do you believe are most effective for Trove Brands, and why?

Given Trove Brands' focus on lifestyle products, platforms like Instagram and TikTok are especially effective due to their visual nature. They allow us to showcase products in engaging ways and connect with our audience through creative storytelling.

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How do you stay updated on the latest social media trends?

To stay updated on social media trends, I regularly follow industry leaders, attend webinars, and subscribe to newsletters. Engaging with online communities and testing new features on platforms also helps me align with current best practices.

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Describe your content creation process.

My content creation process involves brainstorming ideas with the team, researching current trends, and creating drafts using tools like Canva. I emphasize visually engaging materials, and the process includes feedback loops to ensure alignment with our brand voice.

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How do you integrate user-generated content into your strategy?

Integrating user-generated content is key to building community. I encourage followers to share their own experiences with our products, then highlight those in our campaigns. This creates authenticity and fosters brand loyalty while engaging our audience.

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Can you provide an example of how you've used analytics to improve a campaign?

In a previous campaign, I noticed that posts with certain hashtags had lower engagement. By tweaking our hashtag strategy and focusing on high-performing content types, we boosted engagement metrics significantly over the following weeks.

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What do you think makes a social media post effective?

An effective social media post combines compelling visuals with an engaging message that resonates with the target audience. Incorporating a clear call to action and aligning with current trends significantly boosts impact, making it memorable and shareable.

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Dental Insurance
Vision Insurance
Flexible Spending Account (FSA)
Family Medical Leave
Paid Holidays

We are no ordinary company. We believe in innovation, quality, and excellence. We challenge the status quo. We deliver solutions. Driven by passion, and customer focus, we design and manufacture high-quality products that simplify and improve ever...

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Full-time, on-site
DATE POSTED
December 15, 2024

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