University of Cincinnati is hiring: Digital Marketing Specialist, Hoxworth Marke

As a Digital Marketing Specialist at Hoxworth Blood Center, you will be responsible for developing and implementing digital marketing strategies and campaigns. You'll manage social media content, analyze performance data, conduct market research, and optimize digital ad placements to enhance our outreach and engagement with potential blood donors. By collaborating closely with the marketing team, you'll ensure that Hoxworth's message resonates with the community and encourages life-saving donations.

To qualify for the Digital Marketing Specialist position at Hoxworth Blood Center, candidates should have a Bachelor's degree or five years of relevant work experience. Additionally, at least one year of experience in digital marketing is necessary. Proficiency in SEO, familiarity with tools like Google Ads and Google Analytics, and superb communication skills will be highly valued. A well-rounded knowledge of Adobe Creative Suite and Web Content Accessibility Guidelines (WCAG) is also beneficial.

Hoxworth Blood Center leverages digital marketing strategically to boost blood donations and raise community awareness about the importance of donating. The Digital Marketing Specialist will create targeted campaigns, manage social media platforms, and develop engaging content that informs and inspires individuals to participate in blood drives. By utilizing data analytics and market research, the team tailors its messaging to effectively reach potential donors and encourage community involvement.

The Digital Marketing Specialist will engage with various digital tools and platforms to enhance Hoxworth's marketing initiatives. This includes utilizing SEO tools for optimizing content, Google Ads for advertising campaigns, Google Analytics for tracking performance, and Adobe Creative Suite for content creation. Additionally, hands-on experience with website management and accessibility compliance tools will be part of your role to ensure that Hoxworth's digital presence is both effective and inclusive.

At Hoxworth Blood Center, the work environment is collaborative and mission-driven, where your efforts directly contribute to saving lives. As part of the University of Cincinnati, you'll have the opportunity to work alongside dynamic teams committed to innovative marketing strategies. A focus on creativity, problem-solving, and continuous improvement characterizes the workplace, making it an exciting space for passionate individuals looking to make a difference.

When answering this question, provide specific examples of strategies you've developed in previous roles. Discuss the goals behind these strategies, how you executed them, and the outcomes achieved. Highlight your analytical skills and how you measured success through relevant metrics.

Mention subscribing to industry newsletters, participating in webinars, or following influential marketers on social media. Use this opportunity to showcase your proactive approach to continual learning and demonstrating how this knowledge has influenced your previous work.

Share specific platforms you've worked with and successful social media campaigns you've managed. Emphasize your understanding of best practices for different platforms, as well as how you measure engagement and adjust strategies based on performance analytics.

Describe your methodology for analyzing campaign performance. Discuss tools you utilize, such as Google Analytics, and key performance indicators like click-through rates, conversions, and ROI. Explain how you use this data to refine strategies for future campaigns.

Detail the steps taken in the campaign, the creativity involved, how you targeted your audience, and what channels were utilized. Discuss the results in terms of leads generated and how you followed up on those leads to enhance conversion.

Talk about your experience with different email marketing platforms, such as Mailchimp or Constant Contact. Discuss features you value, such as audience segmentation, automation, and analytics. Provide an example of a campaign that effectively engaged your subscribers.

Highlight your knowledge of Web Content Accessibility Guidelines (WCAG) and describe the steps you take to ensure that digital content is accessible to all users. Provide examples of how you've implemented these practices in previous roles.

Discuss how incorporating SEO strategies improves online visibility and engagement. Give examples of specific SEO practices you've utilized, such as keyword optimization and metadata management, and emphasize the positive impact these practices had on campaign performance.

Explain the situation, how you identified areas for improvement, and the adjustments you made to enhance future campaigns. Stress the importance of learning from both successes and setbacks to continually evolve your marketing strategies.

Emphasize your teamwork skills and provide examples of how you've worked effectively within a team environment to bridge communication gaps, share ideas, and leverage each team member's strengths to reach shared marketing objectives.