E-Mail Marketing Specialist

Description

Position Summary:  Works closely with the Senior Email Marketing Specialist to ensure the smooth execution of email marketing campaigns. This role requires a strong understanding of email platforms, creative QA processes, and campaign management.

NOTE: West Cary Group employees living within 30 miles of Richmond, Virginia will be required in-office once per week.

Position Responsibilities:

• Works collaboratively with a project team to develop client marketing E-mail campaigns
• Sets up E-mail templates in online content platform with content and design developed by the Creative team, with appropriate segmentation and variables for each audience
• Manages segmentation and versioning tasks using E-mail platforms and applications such as Taxi, Message Hub and Sales Force Marketing Cloud 
• Oversees content management for data and module variables within E-mail creation platforms
• Attends and contributes to team planning meetings with relevant stakeholders to identify tasks within projects required for successful e-mail launches
• Leads and executes quality assurance processes to achieve goals for highest level branding and design
• Provides quality assurance by previewing segmentations and variables, ensures content renders correctly and variable data populates accurately.
• Organizes workload for efficient time management
• Meets multiple schedule deadlines on time
• Stays abreast of digital and e-mail marketing trends, innovations and successes
• Develops E-Mails for promotions marketing, newsletters, and potentially event marketing 
• Performs other duties as assigned

Requirements

Role Qualifications:

• Must demonstrate strong skills in email setup, variable logic, and segmentation strategy
• Must bring a collaborative mindset and the ability to work cross-functionally within a creative team
• Must have exceptional attention to detail and a proactive approach to error identification and resolution
• Must be capable of managing multiple deadlines in a fast-paced environment
• Must demonstrate strong communication skills and a client-focused approach

Essential Skills and Experience:

• 2–4 years of hands-on experience with email marketing execution and QA 
• Strong familiarity with email platforms such as Taxi, Salesforce Marketing Cloud (SFMC), or MessageHub Proficient in using variable logic and segmentation tools
• Exceptional detail orientation and ability to identify technical and content issues
• Strong multitasking skills and the ability to thrive under time constraints
• Excellent verbal and written communication skills
• Experience working within structured workflows in a collaborative creative team environment
• Demonstrated curiosity and eagerness to continuously improve execution standards

Reporting to This Position: None