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Business Analyst II (Growth)

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At WHOOP, we're on a mission to unlock human performance. We empower members to perform at their highest potential by providing deeper insights into their bodies and daily lives. Our team thrives on innovation, data-driven strategies, and a shared passion to redefine member engagement and retention.

We are seeking a Business Analyst II to partner closely with the Growth Product team to drive data-driven decisions aimed at acquiring, engaging, and retaining our member base. This role focuses on leveraging data to fuel growth, combining deep analytics with strategic foresight to enhance the member journey. By identifying actionable insights and scaling new opportunities, you’ll play a vital role in shaping how WHOOP members experience and benefit from our platform.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

RESPONSIBILITIES:

Data-Driven Growth Analysis: Develop understanding of key growth metrics, analyzing data across various dimensions such as geographies, membership types, and acquisition sources to provide actionable insights.
Strategic Partnership with Growth Product: Collaborate directly with the Growth Product team to analyze member behavior, derive actionable insights, and recommend strategies to optimize engagement and retention.
Testing & Experimentation: Design and analyze experiments (e.g., A/B testing) to assess the efficacy of growth initiatives and inform product roadmap decisions.
Data Integration: Ensure seamless integration of data from various systems to provide a unified and accurate view of member engagement metrics.
Proactive Insights: Generate forward-looking recommendations to unlock new growth opportunities, presenting findings and actionable strategies to leadership and the Growth Product team.
Reporting & Communication: Build intuitive dashboards and reports to track key engagement metrics, providing the Growth Product team with real-time insights to inform decision-making.

QUALIFICATIONS:

2+ years of experience as a Business Analyst or in a similar role, preferably within a growth or product-focused environment.
Bachelor’s degree in Statistics, Business, Economics, Data Science or a related field.
Have a creative approach to problem-solving - demonstrated ability to distill complex data into clear, actionable insights and effectively communicate them to stakeholders.
Self-starting, fast-moving, and collaborative approach to problem-solving.
Strong technical and analytical skills; SQL skills required
Proficiency with data visualization tools such as Looker or similar.
Excellent attention to detail with the ability to handle multiple tasks efficiently.

Interested in the role but don’t meet every qualification? We encourage you to apply! At WHOOP, we believe there’s more to a candidate than what’s on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we welcome all applicants.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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CEO of WHOOP

Will Ahmed

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Average salary estimate

$80000 / YEARLY (est.)

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$70000K

$90000K

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What You Should Know About Business Analyst II (Growth), WHOOP

At WHOOP, we’re on a mission to unlock human performance, and we're excited to welcome a Business Analyst II to our Boston team! In this role, you’ll partner closely with the Growth Product team to influence decisions that acquire, engage, and retain our members. Your data-driven mindset will help you analyze key growth metrics across various dimensions, from geography to membership types, allowing you to identify actionable insights. Collaborating with your teammates, you will assess member behavior and make recommendations aimed at optimizing their overall experience. Your analytical prowess will also shine as you design and analyze tests, like A/B testing, which inform our product roadmap. We emphasize the importance of seamless data integration, and you'll ensure we have a unified view of engagement metrics. Proactive insights will be essential—you’ll present findings and strategies to leadership and the Growth Product team, enhancing our growth journey. Reporting will become your forte as you create intuitive dashboards to track key metrics, empowering your peers with real-time data. We’re looking for someone with at least 2 years of experience as a Business Analyst, ideally in a growth context, and a bachelor’s degree in a relevant field. Your technical skills, especially your SQL prowess and knowledge of data visualization tools like Looker, will be important for success. At WHOOP, character matters as much as experience, so if you’re intrigued by this role but don’t check all the boxes, we still encourage you to apply. Let’s redefine member engagement together in our Boston-based office!

Frequently Asked Questions (FAQs) for Business Analyst II (Growth) Role at WHOOP

What are the main responsibilities of a Business Analyst II at WHOOP?

As a Business Analyst II at WHOOP, you will focus on data-driven growth analysis, work closely with the Growth Product team to enhance member engagement, design experiments such as A/B testing, ensure data integration, and generate proactive insights. Your role is pivotal in analyzing key metrics to drive member acquisition and retention strategies.