Marketing Events Specialist

The Marketing Events Specialist at Wilson Elser is tasked with managing both virtual and in-person events. This role encompasses everything from coordinating logistics and securing sponsorships to developing marketing email strategies and managing the Wilson Elser Forum webinars. You’ll work collaboratively with attorneys and the marketing team to create events that align with our firm objectives.

To be considered for the Marketing Events Specialist role at Wilson Elser, candidates need a bachelor’s degree along with a minimum of three years of event planning and project management experience. Familiarity with CRM and email marketing software, particularly HubSpot, is essential. The ideal candidate should also possess a service-oriented mindset and excellent communication skills.

The Marketing Events Specialist role at Wilson Elser offers a flexible hybrid working arrangement, allowing employees to effectively balance remote work with in-office collaboration. This flexibility supports a productive environment, fostering successful teamwork while also accommodating personal needs.

The Marketing Events Specialist will manage a variety of events including firm client-facing events, industry conferences, and webinars on the Wilson Elser Forum platform. This role involves site selection, logistics management, relationship building, and ensuring that each event promotes the firm’s key practice areas effectively.

Absolutely! Wilson Elser offers ample opportunities for professional development and advancement within the Marketing Events Specialist role. The firm values the growth of its employees and encourages participation in training programs, conferences, and continuous learning initiatives to boost your career trajectory.

When answering this question, share specific examples of past events you've managed, including challenges faced and how you overcame them. Highlight your organizational skills and ability to coordinate multiple aspects of an event, such as logistics and marketing.

Discuss various channels such as email marketing, social media, and partnerships with industry organizations. Explain how you'd tailor your messaging to the target audience and follow up for engagement. Providing a step-by-step approach shows your strategic thinking.

Explain your communication plan, which may include regular updates, checklists, and designated points of contact. Emphasizing clear, proactive communication can minimize confusion and foster a collaborative event environment.

Provide details on webinars you've managed, including the technology used and how you prepared presenters. Share any metrics or success stories, like attendance rates or audience engagement levels, to showcase your comfort with virtual events.

Share a specific example where your collaboration led to a successful event or initiative. Focus on how you facilitated communication, addressed concerns, and ultimately achieved team goals together.

List specific tools and software you've used, such as project management applications or CRM systems. Describe how you leverage these tools to streamline processes and keep projects on track.

Explain your approach to problem-solving, including remaining calm and assessing the situation. Discuss how you prioritize immediate action and communication to stakeholders to resolve the issue efficiently.

Discuss various evaluation methods, including surveys, attendance metrics, and feedback loops. Emphasizing how you analyze data to inform future event planning will demonstrate your commitment to continuous improvement.

Highlight resources you use, such as industry publications, networking events, or webinars. Mention the importance of gathering insights that influence your strategic approach to event programming.

Align your personal goals with the firm’s values, emphasizing your passion for marketing and event planning. Discuss Wilson Elser's reputation, culture, and commitment to teamwork as compelling reasons for your interest in the position.