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Marketing Operations Specialist

Job Description

Are you a marketing operations ninja who can help improve our marketing execution, automation and reporting? If yes, then our role as campaign operations specialist will be a great opportunity for you to help strengthen our marketing operations and campaign impact.

Reporting to our UK-based global campaign manager and team lead, you will join our newly established Manchester-based team. and be part of the global Brand, Marketing and External relations team.

Your new role

As our Marketing Operations Specialist, you will have strong hands-on experience with our marketing automation platform (HubSpot) and partners closely with our campaign managers and specialists to play a key role in building effectful global marketing campaigns across the marketing systems and platforms and build our analytics and reporting set-up.

Your tasks entail:

  • Team up with our campaign managers and deliver platform support and data for campaign execution using HubSpot and wider Martech stack
  • Manage and optimise our marketing automation set-up, with focus on HubSpot, including designing and setting up lead scoring and complex workflows
  • Build and structure our analytics and reporting set-up and standardise our marketing reporting mechanisms across systems to enable data driven decision making
  • Collaborate with our offshore data and analytics colleagues to improve our tracking set-up across the Martech stack and platforms to drive insights
  • Build dashboards and reporting that tells a clear story and builds a map for campaign optimisation

About you

Being detail oriented and proactive is important. You will be a good collaborator and positively engage with colleagues across a global organisation as well as external vendors.

  • Confident experience in marketing operations – ideally from an international B2B environment
  • Fluency in HubSpot and CRM systems (Dynamics, Salesforce), web analytics tools and UTM codes and tracking is a natural part of your vocabulary. Note: we use PiwikPro, great if you do too
  • A structured and analytical mindset and proven experience with data analysis and reporting that effectively tells a story and informs decision making
  • You understand systems requirements for an effective tracking set-up and can identify issues and solutions
  • Strong problem-solving abilities and excellent collaboration skills
  • Basic knowledge of marketing legal aspects, incl. GDPR

What we can offer you

  • Commitment to your development
  • Leaders guided by our Leadership Principles
  • A culture that welcomes you as the unique person you are
  • Inspiration from colleagues, clients, and projects
  • The long-term thinking of a foundation-owned company

Ready to join us?

Please submit your application with your up-to-date CV. We invite diversity in all its forms and encourage applicants from all groups to apply.

Thank you for taking the time to apply! We look forward to receiving your application.

Work at the heart of sustainable change with Ramboll in the United Kingdom and Ireland

Ramboll is a global architecture, engineering, and consultancy company. As a foundation-owned people company, founded in Denmark, we believe that the purpose of sustainable change is to create a thriving world for both nature and people. So, that’s where we start – and how we work. Our history is rooted in a clear vision of how a responsible company should act and being open and curious is a cornerstone of our culture. Ramboll in the United Kingdom and Ireland has a proven track record of sustainable and responsible business and is a top ten engineering and environmental and sustainability consultancy in the UK, with more than 1,500 employees across 16 offices. Ramboll experts deliver innovative solutions across Buildings, Transport, Environment & Health, and Energy. In 2024, Ramboll was included in the Sunday Times’ list of Best Places to Work.

Equality, Diversity, and Inclusion

Equality, diversity, and inclusion are at the heart of what we do. At Ramboll, we believe that diversity is a strength and that different experiences and perspectives are essential to creating truly sustainable societies. We are committed to providing an inclusive and supportive work environment where everyone is able to flourish and reach their potential. We also know how important it is to achieve the right balance of where, when, and how much you work. As a company, Ramboll recognises the importance of having a good work/life balance, both in terms of individual well-being and its positive impact with respect to the engagement and retention of our employees. We aim to support all employees to achieve a work/life balance which enables them to work in a supported manner while having the time to achieve personal aspects of their life outside of work. We invite applications from candidates of all backgrounds and characteristics. As a Disability Confident Committed employer, Ramboll ensures opportunities are accessible to candidates with disabilities. Please let us know if there are any changes we could make to the application process to make it more comfortable for you. You can contact us at [email protected] with such requests.

What You Should Know About Marketing Operations Specialist, Ramboll

Are you ready to showcase your marketing prowess? We're excited to introduce the role of Marketing Operations Specialist at Ramboll, located in the heart of Manchester, UK. As a crucial member of our newly formed team within the global Brand, Marketing and External Relations department, you'll get to flex your campaign management skills and have a real impact on our marketing operations. Your journey here will involve hands-on experience with our marketing automation platform, HubSpot, where you'll collaborate with campaign managers and specialists to execute powerful global marketing campaigns. You'll be instrumental in building and optimizing our analytics and reporting setups, ensuring that data-driven decisions fuel our strategies. Whether it’s enhancing our marketing automation with lead scoring or structuring clear dashboards that tell compelling stories, you'll be delivering value to a wide range of stakeholders. If you thrive in a proactive environment and enjoy engaging with colleagues across global teams, this position is tailor-made for you. We believe in a culture of inclusivity where diverse perspectives strengthen our work, and we’re excited to welcome individuals who are detail-oriented with a knack for problem-solving. Join us at Ramboll, a company committed to sustainable change in architecture and engineering, and make your mark alongside passionate experts. Apply today and be part of a team that values your unique contributions!

Frequently Asked Questions (FAQs) for Marketing Operations Specialist Role at Ramboll
What are the primary responsibilities of a Marketing Operations Specialist at Ramboll?

As a Marketing Operations Specialist at Ramboll, your key responsibilities will include managing and optimizing the marketing automation setup using HubSpot, collaborating with campaign managers to provide support for campaign execution, and developing analytics and reports that drive data-driven decisions. You'll work closely with offshore analytics teams to enhance tracking mechanisms across our technology stack, creating dashboards that clearly convey marketing insights.

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What qualifications are needed for a Marketing Operations Specialist at Ramboll?

To become a Marketing Operations Specialist at Ramboll, candidates should have a proven background in marketing operations, ideally within an international B2B environment. Fluency in HubSpot and familiarity with CRM systems like Dynamics and Salesforce are essential. An analytical mindset with skills in data analysis and reporting, along with knowledge of marketing legal aspects, particularly GDPR, is highly desirable.

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What type of experience is beneficial for a Marketing Operations Specialist at Ramboll?

Candidates for the Marketing Operations Specialist role at Ramboll should possess strong hands-on experience with marketing automation tools, especially HubSpot. Previous experience with web analytics platforms and UTM codes will also be beneficial. The ability to identify issues, resolve problems, and effectively communicate with various stakeholders is crucial for success in this role.

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What does the work environment look like at Ramboll for a Marketing Operations Specialist?

At Ramboll, the work environment is collaborative and inclusive. As a Marketing Operations Specialist, you will engage with colleagues across a global organization and collaborate with external vendors. The company promotes a work/life balance and a culture that appreciates individual contributions, making it a conducive space for both personal and professional growth.

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How does Ramboll support professional development for Marketing Operations Specialists?

Ramboll is committed to supporting professional development through various initiatives. As a Marketing Operations Specialist, you'll have access to training and resources guided by our leadership principles, encouraging continuous learning and growth. The company values diversity and creates opportunities for employees to thrive and reach their full potential.

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Common Interview Questions for Marketing Operations Specialist
What experience do you have with HubSpot as a Marketing Operations Specialist?

Discuss your specific experiences using HubSpot, highlighting any complex workflows or lead scoring setups you've managed. Provide examples of how you’ve utilized HubSpot to enhance campaign performance or streamline processes, showcasing your technical proficiency.

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How do you approach data analysis for marketing campaigns?

Share your methodology for analyzing campaign data. Detail how you set up reporting structures, interpret data, and use insights to inform future strategies, ensuring you cover your analytical mindset and problem-solving skills.

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Can you describe a successful marketing campaign you've contributed to?

Provide a specific instance of a marketing campaign where you played a key role. Discuss your contributions, the technologies used, and how your involvement impacted the campaign's success or led to significant insights.

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How do you ensure effective collaboration with cross-functional teams?

Explain your communication strategies, emphasizing your ability to bridge gaps between teams with different expertise. Give examples of how you’ve worked with campaign managers and data analysts to foster teamwork.

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What strategies do you use for optimizing marketing automation?

Discuss techniques you've implemented for enhancing marketing automation tools, such as establishing lead scoring systems or developing workflows. Explain how these strategies have improved efficiency or results.

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Tell me about a time you identified an issue within your marketing systems. How did you resolve it?

Share a situation where you recognized a problem related to marketing operations. Describe the investigation process, the steps taken to fix it, and the outcome, outlining your critical thinking and troubleshooting abilities.

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What metrics do you typically analyze in your marketing reporting?

Detail the key performance indicators (KPIs) you prioritize, explaining their relevance to campaign success. Show how you track and report on these metrics to provide actionable insights for stakeholders.

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How do you stay current with marketing technology trends?

Outline how you keep abreast of the latest marketing technologies and trends. Mention resources like webinars, industry publications, or networking events that help you grow your knowledge and stay effective in your role.

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What do you understand about GDPR and its implications for marketing operations?

Discuss your knowledge of GDPR regulations and how they impact data collection and marketing practices. Highlight any experience you have ensuring compliance while executing marketing strategies.

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Why do you want to work at Ramboll as a Marketing Operations Specialist?

Express your enthusiasm for the company’s mission of sustainable change and how it aligns with your professional values. Talk about what you find appealing about the team’s culture and the opportunity to contribute meaningfully to Ramboll's initiatives.

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Create sustainable societies where people and nature flourish

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DATE POSTED
April 12, 2025

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