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Product Marketing Manager

Tremendous is the fast, free, flexible way to send bulk payouts to people in over 200 countries. 10,000+ companies ranging from mom-and-pops to Google, MIT, and United Way have sent over $1 billion, saving 15 hours a month on average.

In both our product and our workplace, we’re intentional about making work more efficient, flexible, and fulfilling. Tremendous is a fully remote, high-documentation, low-meeting culture, which means more time for what matters in both your professional and personal life.

Our customers, who include marketers, researchers, HR teams, and nonprofits, rave about how quick and easy it is to use Tremendous — check the ratings on G2. Yet there’s a lot of complexity under the hood, including over 2,000 redemption options and plenty of banking infrastructure. This duality makes working here a fun challenge.

Tremendous is profitable and growing without outside investors. Join us before our next international offsite.

About the role

Product marketers at Tremendous deeply understand our Ideal Customer Profiles (ICPs) and craft winning strategies for growing target markets, driving product launches, and enabling internal teams. We’re looking for a Product Marketing Manager to expand our understanding of top customer segments, uncover new growth opportunities, and support cross-functional initiatives like competitive research, conferences, and more.

What you’ll do

  • Lead go-to-market strategy for 1-2 of Tremendous’ top customer segments in partnership with the Director of Product Marketing

  • Conduct ICP research to make data-driven recommendations on audience segmentation, positioning/messaging, and campaign strategy

  • Execute a mix of broad and targeted (ABM) outreach strategies to drive new deals within your target customer segment(s)

  • Collaborate with Content and Growth to surface compelling content ideas and test new channels (e.g., events, partnerships, third-party sites, web)

  • Cultivate relationships with customers, partners, and industry experts to inform content and keep a pulse on market trends

  • Track campaign performance, sales metrics, and segment health to refine go-to-market plans

  • Partner with Product and Sales to support product launches end-to-end, from internal enablement to external marketing campaigns

  • Maintain competitive intelligence and support the team in identifying and communicating key differentiators

What you’ll bring

  • 3–5 years of product marketing experience — strong preference for B2B SaaS

  • Curiosity and a desire to deeply understand customer needs, behaviors, and buying journeys

  • Experience crafting messaging and positioning for specific customer segments, personas, or use cases

  • Strong communication skills — you can translate complex ideas into clear, compelling copy

  • Familiarity with go-to-market motions including product launches, campaigns, and internal enablement

  • Comfort with qualitative and quantitative research — you’ve run interviews, surveys, and analyzed usage or sales data

  • Experience collaborating with sales, growth, and content teams to support pipeline and revenue goals

  • Strong organizational skills — you’re able to prioritize, manage multiple projects, and hit deadlines

  • A self-starter mindset — you’re excited to take initiative and make recommendations backed by data

  • Previous account-based marketing (ABM) experience is a plus

Why work with us

  • We’re profitable with plenty more opportunity ahead, which is good news for your career growth.

  • We offer competitive pay, equity and benefits. The base salary for this role is $125,000 - $155,000.

  • We're a fully remote company. Work from wherever you want in the Americas.

  • We’ve got smart people and a great culture. See our company handbook.

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Average salary estimate

$140000 / YEARLY (est.)
min
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$125000K
$155000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketing Manager, Tremendous

Join Tremendous as a Product Marketing Manager in New York, where we are transforming the way businesses send bulk payouts across the globe! With over 10,000 companies, from small businesses to giants like Google, utilizing our platform, we’ve facilitated more than $1 billion in payouts and saved our users over 15 hours a month. At Tremendous, we pride ourselves on having a dynamic remote work environment centered around high documentation and low meeting culture, allowing you to focus more on what you love, both professionally and personally. As a Product Marketing Manager, you’ll dive deep into understanding our Ideal Customer Profiles (ICPs) and design strategies that will drive growth in our target markets. Your role involves launching products, conducting competitive research, and collaborating with key stakeholders across the company. We are on the lookout for someone who can execute both broad and targeted outreach strategies effectively, while fostering relationships with customers and industry experts. If you have a background in B2B SaaS and a passion for understanding customer behavior, we’d love for you to join our team and contribute to our exciting journey. With Tremendous being profitable and consistently growing, it's a fantastic time to become a part of our innovative company before our next international offsite!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Tremendous
What are the primary responsibilities of the Product Marketing Manager at Tremendous?

As a Product Marketing Manager at Tremendous, your primary responsibilities include leading go-to-market strategies for key customer segments, conducting in-depth ICP research, and executing outreach strategies to drive new deals. Additionally, you’ll be collaborating with cross-functional teams to support product launches and maintain competitive intelligence. Your role will also involve cultivating relationships with customers to understand market trends better.

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What qualifications are required for the Product Marketing Manager position at Tremendous?

To qualify for the Product Marketing Manager role at Tremendous, you should have 3-5 years of product marketing experience, ideally within the B2B SaaS sector. Strong communication skills, a self-starter mindset, familiarity with go-to-market strategies, and experience with both qualitative and quantitative research are essential for this position. Previous account-based marketing (ABM) experience is a plus.

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How does the Product Marketing Manager contribute to product launches at Tremendous?

The Product Marketing Manager at Tremendous plays a vital role in product launches by partnering with Product and Sales teams to facilitate internal enablement and craft comprehensive external marketing campaigns. You'll leverage your understanding of the target market to develop effective messaging and positioning that resonates with potential customers.

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What is the work culture like for a Product Marketing Manager at Tremendous?

Tremendous offers a fun and flexible work culture that emphasizes high documentation and low meetings. As a remote-first company, we encourage our Product Marketing Managers to operate from wherever suits them best in the Americas. Our culture fosters collaboration, creativity, and efficiency, aiming to make work more fulfilling.

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What is the salary range for the Product Marketing Manager role at Tremendous?

The salary for the Product Marketing Manager position at Tremendous ranges from $125,000 to $155,000, depending on experience. In addition to competitive pay, we offer equity and comprehensive benefits, ensuring our employees are well supported in their careers.

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Common Interview Questions for Product Marketing Manager
Can you describe your experience with product marketing in a B2B SaaS context?

When answering this question, highlight specific projects or products you have worked on, detailing your role in developing marketing strategies, understanding customer segments, and collaborating with internal teams, focusing on your successes in driving product adoption or revenue.

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How do you conduct market research to understand customer needs?

In your response, explain the methodologies you employ, such as surveys, interviews, and competitive analysis. Emphasize your focus on gathering qualitative and quantitative data that shapes messaging and product positioning effectively.

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What strategies do you employ to develop go-to-market plans?

Discuss your approach to creating a go-to-market plan, detailing how you identify target customer segments, collaborate with cross-functional teams, and measure success metrics post-launch. Mention the importance of aligning the plan with the broader business strategy.

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How do you track and analyze campaign performance?

Share methods you use to monitor campaign performance, such as setting KPIs, using analytics tools, and interpreting data to optimize ongoing and future campaigns. Highlight how these insights influence marketing decisions.

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What approaches do you use to create compelling product messaging?

When discussing product messaging, emphasize the importance of understanding the audience's pain points and interests. Describe your process for crafting clear, engaging messaging that resonates with potential customers and reflects the product's unique value.

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How do you manage multiple projects and deadlines?

Outline your time management techniques, such as prioritizing tasks based on business impact and deadlines, utilizing project management tools, and communicating effectively with team members to ensure smooth operations.

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Can you share an example of a successful product launch you managed?

Provide a detailed account of a product launch you've led, focusing on the strategies employed, team dynamics, challenges faced, and the overall impact on the business, ensuring you convey the value you added to the project.

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How have you engaged with stakeholders to drive marketing initiatives?

Focus on your experience in building relationships with stakeholders. Discuss how you gather input from sales, customer service, and product teams to ensure marketing initiatives align with business goals and customer needs.

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What do you believe are the key trends in product marketing today?

Highlight current trends such as personalization, data-driven decision-making, or integrating new technologies. Explain how understanding these trends informs your marketing strategies and helps you stay competitive in the market.

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What attracted you to the Product Marketing Manager position at Tremendous?

In your response, express your enthusiasm for Tremendous’s mission, its product offerings, and the unique work culture. Share specific aspects of the role that align with your skills and career aspirations, showcasing your genuine interest in being part of the team.

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Full-time, remote
DATE POSTED
April 12, 2025

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