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Marketing Manager, DeMarini

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Overview

Marketing Manager, DeMarini | Chicago, Hybrid

At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream.

We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.

Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.

What You'll Do

The Marketing Manager will drive the DeMarini brand marketing strategy and execution across Baseball, Fastpitch Softball, and Slowpitch Softball with the objective of accelerating brand affinity and market share growth. The Marketing Manager is the hub for all aspects of the Go-to-Market marketing mix including campaign development with agency partners, creation of a Marketing Toolbox for internal and external stakeholders, demand generation as well as consumer engagement in all touchpoints including social, email, events, partnerships, grassroots, direct-to-consumer (D2C) and dealer support.

Specific responsibilities include, but are not limited to:

Own the marketing strategy for DeMarini – all sports and product categories - including brand objectives, integrated marketing plans and budgets.
Develop campaigns from brief to execution that live on demarini.com and owned channels as well as those of retail and industry partners.
Generate consumer marketing plans by leveraging data and consumer insights to efficiently address business opportunities and drive toward KPIs.
Partner with agencies and cross-functional partners in E-Commerce, Product, Commercial and Sales to execute brand initiatives that drive business results.
Plan photo shoots and curate best-in-class content with partners to fuel marketing needs. Leverage partnerships with top college & travel baseball and fastpitch teams, emerging influencers, and professional fastpitch softball athletes including Olympians.
Be an advocate for the ballplayer at all times. Communicate the needs of the baseball & softball player in core team planning sessions. Be an expert on the competitive landscape, as well.
Own the organic and paid social media strategies with a key focus on Instagram, YouTube and Tik Tok. Understand role of display and incorporate appropriately into campaigns from top of funnel to remarketing.
Plan, attend and recap key events and programs to ensure they met the objective, were executed on-brand and reached the core target.
Other duties as assigned.

What We're Looking For

We are seeking candidates with a Bachelor’s Degree in Business, Marketing, Sports Management, Communications, or related field and a minimum of 3 years of experience working for an agency or brand. Experience with baseball and/or softball as well as exposure to travel sports is preferred.

Other qualifications include:

Consumer Mindset - ability to create and execute consumer facing marketing strategies against insights, business opportunities and trends in the marketplace.
Self-Motivated - take initiative & ownership while continuously looking for ways to improve.
Organized - Excellent organizational skills with strong attention to detail. Proven ability to effectively manage multiple projects in a fast paced, dynamic environment.
Great Teammate - build effective working relationships throughout the organization; work autonomously and as a member of numerous teams; is dependable and trustworthy.
Strong Communicator - communicate verbally and in writing with team members horizontally and vertically; able to share ideas, problems and solutions, and receive feedback.
Digital and social media experience a must.
Active listener and learner.
An understanding of the full Microsoft suite, especially PowerPoint and Excel, necessary.
Available to travel approximately 25% of the time, including weekdays, weekends, and evenings as required by events and business needs.

What We’ll Provide

A reasonable estimate of the pay range is $80,000 to $110,000 per year at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education, and/or training. Please note that the range details reflect the base pay only and does not include our competitive bonus program.

Located in the vibrant, sports-centric city of Chicago, Wilson Sporting Goods Co. global headquarters sits along the lakefront with first-class access to a burgeoning creative, innovative, energetic and active professional community. We offer an open, collaborative, high tech work environment with best in class amenities and perks, including:

Medical, dental and vision
Pre-tax transit discounts
401(k) with company match
Life insurance
Paid maternity/paternity leave
Professional development opportunities
Volunteering programs
Team building outings
Discounts on Wilson and Amer Sports products
On-site health club
Summer hours
Company-sponsored sports leagues/teams
Fun, active company outings around major sports events

Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.

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What You Should Know About Marketing Manager, DeMarini, Wilson Sporting Goods Co.

Are you ready to take your marketing expertise to the next level as a Marketing Manager at DeMarini in Chicago? At Wilson, we're not just about sports; we're about empowering every individual to embrace their inner athlete. As our Marketing Manager, you'll be at the forefront of crafting and executing the DeMarini brand marketing strategy across baseball, fastpitch, and slowpitch softball. Your creativity will shine as you develop campaigns that resonate with consumers and drive tight-knit partnerships with retail and industry allies. You’ll own the marketing mix from demand generation to social media engagement, ensuring that we connect authentically with our audience. With responsibilities that range from campaign development to organizing events and photo shoots, every day will offer new challenges. You'll leverage data and insights to drive our campaign strategies, ensuring that we not only meet but surpass our goals. If you thrive in dynamic environments, have a consumer-centric mindset, and an eagerness to collaborate with diverse teams, we want to hear from you. Join us in our mission to build a vibrant sports community and make a difference. At DeMarini, we believe that marketing isn’t just a function; it’s about creating a culture where athletes feel heard and supported. Don’t miss this chance to be part of something great in the heart of Chicago. Let’s work together to elevate the game at DeMarini!

Frequently Asked Questions (FAQs) for Marketing Manager, DeMarini Role at Wilson Sporting Goods Co.

What are the key responsibilities of the Marketing Manager at DeMarini?

The Marketing Manager at DeMarini is tasked with developing and executing the brand's marketing strategy across multiple sports. This includes managing campaigns from inception to execution, collaborating with agency partners, and leveraging data to inform marketing plans that drive consumer engagement and brand loyalty. With oversight of social media strategies and event management, this role is pivotal in enhancing brand affinity and supporting sales initiatives.