(Senior) Art Director - Focus on Visual Design & Creative AI (All genders) Retail & CPG Vertical

To be considered for the Senior Art Director position at WongDoody, you should have a degree in Graphic Design, Digital Arts, or a related field, alongside a minimum of 6 years of relevant experience in an agency or similar environment. Your portfolio should demonstrate a proven track record of innovative work, with a strong grasp of AI tools and traditional design practices.

As a Senior Art Director at WongDoody, your key responsibilities include leading the design and development of AI-driven campaigns, conceptualizing creative assets, collaborating with cross-functional teams, presenting strategies to clients, and mentoring junior team members. Your role is essential in ensuring that projects are executed seamlessly and innovatively.

WongDoody integrates AI into the design process by employing cutting-edge tools like generative design and machine learning. As a Senior Art Director, you will explore new ways to enhance personalization and automate workflows, ensuring designs are not only visually stunning but also aligned with client objectives and user experience.

WongDoody boasts a vibrant, inclusive, and collaborative culture. The company values creativity and innovation, encouraging every team member to bring their whole self to work. With flexible working arrangements and a focus on professional growth, WongDoody fosters an environment where talents thrive and creativity is celebrated.

At WongDoody, growth opportunities abound for a Senior Art Director. You’ll not only lead projects but also mentor junior team members, enhancing your leadership skills. Additionally, working with top brands and exploring the intersection of AI and design allows for continuous learning and professional advancement in an ever-evolving field.

When discussing your design process, emphasize the importance of research and understanding client needs. Talk about your approach to brainstorming, prototyping, and how feedback loops refine your designs. Highlight the integration of AI tools and how they enhance your creative workflow.

Express your commitment to continuous learning and staying abreast of industry developments. Mention specific resources like design blogs, AI research papers, or online courses you follow. Share examples of how you’ve implemented new trends into your work.

Discuss how collaboration with interdisciplinary teams is fundamental to your success as a Senior Art Director. Highlight your communication strategies and how you ensure everyone is aligned and informed throughout the project lifecycle.

Prepare to discuss a specific project where you effectively leveraged AI tools to enhance user experience or client engagement. Explain your role, the tools used, and the positive outcomes resulting from that project, supporting your claims with data when possible.

Talk about your belief in fostering growth and creativity among junior team members. Share your strategies for providing guidance, offering constructive feedback, and creating opportunities for them to take on challenges while learning from their experiences.

Identify strategic planning, understanding the target audience, creative content, and data analysis as key elements. Discuss how, as a Senior Art Director, you conceptualize campaigns that integrate these elements and align with client goals.

Emphasize that creativity must align with the overarching business strategy. Discuss how you ensure designs meet both aesthetic standards and business needs, considering metrics and KPIs in your creative development.

Frame criticism as an opportunity for growth. Share examples of how you’ve received feedback positively, incorporating it into your work and how this openness has led to improved final outcomes and strengthened team dynamics.

Talk about various metrics such as user engagement, conversion rates, and client feedback. Explain how you integrate these metrics into your design process to continuously refine and improve your work post-launch.

Share your alignment with WongDoody’s values and culture. Discuss your passion for blending creativity and AI, your desire to work with inspiring brands, and how you view WongDoody as a platform for your skills to flourish in an impactful way.