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Sales enablement manager (technical and product)

✍🏽 About Writer

Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enterprises. Named one of the top 50 companies in AI by Forbes and one of the best places to work by Inc. Magazine, Writer empowers hundreds of customers like Accenture, Intuit, L’Oreal, Mars, Salesforce, and Vanguard to transform the way they work. 

Writer’s fully integrated solution makes it easy to deploy secure and reliable AI applications and agents that solve mission-critical business challenges.  Our suite of development tools is powered by Palmyra – Writer’s state-of-the-art family of LLMs — alongside our industry-leading graph-based RAG and customizable AI guardrails. 

Founded in 2020 with office hubs in San Francisco, New York City, Austin, Chicago, and London, our team of over 250 employees thinks big and moves fast, and we’re looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work. 

📐 About this role

Our ideal technical and product-focused sales enablement sr. manager is someone who can help our sales team become AI subject-matter experts and trusted advisors who understand the AI landscape, our product capabilities and how they drive positive business outcomes, and the customer’s industry deeply. This is how we’ll enable our team to help shepherd prospects through transformational AI projects. Our average deal sizes are 6-figures and are driven by solution-selling in mid-market and enterprise segments. 

This role will be responsible for enabling our internal Go-to-Market teams on new product releases, the benefits of new features, and how to effectively demonstrate them to customers. You'll play a critical role in ensuring our teams have the technical knowledge and skills to win deals and drive customer success. If you love to ship impactful work, collaborate, and iterate quickly, be provided real, tactical feedback, and have your perspective and intuition trusted to leave your imprint on Writer, this is the right role for you.

Lastly, this is a new role at Writer, so we’re looking for someone who can both plan for the future and execute for the present. 

🦸🏻‍♀️ Your responsibilities

  • Develop and deliver technical and product enablement programs for the sales team, including contributions to new hire onboarding, training sessions, workshops, and supporting enablement content and job aids

  • Collaborate with product management and marketing teams to understand new product releases and features, and translate them into sales-ready frameworks, enablement content, and messaging

  • Create and maintain vertical-focused demo environments and assets, ensuring they are tailored to specific industry needs and aligned with sales strategies

  • Train sales teams on how to effectively demonstrate product features and articulate their value to customers

  • Provide ongoing support and coaching to sales teams, addressing technical questions and challenges related to product positioning and demonstrations

  • Collaborate with cross-functional teams to gather feedback from sales teams and customers, and incorporate it into enablement strategies

  • Stay up-to-date with industry trends, competitive landscape, key verticals, and customer needs to continuously enhance sales enablement programs and materials

📊 Metrics you’ll review or be accountable for

  • Sales team's proficiency in new product releases and features

  • New hires days and number of attempts to complete demo certification

  • Sales velocity - ASP x win rate x cycle times

⭐️ Is this you?

  • 5+ years of experience working in technical presales, enablement, or product training and sales

  • Strong technical background and ability to quickly understand complex product features and technologies

  • Excellent communication and presentation skills, with the ability to effectively convey technical concepts to non-technical audiences

  • Experience in creating and delivering technical and product enablement programs for sales teams or customers

  • Proven success in early/mid stage SaaS startups is a must

  • Ability to distill complex subjects into formats, trainings, activities, and materials that are accessible to our sales and go-to-market teams 

  • Create, own, and run sessions, spanning from new hire product and demo training to continuous development workshops on AI and new product offerings

  • Thrives in ambiguity and can create paved roads from dirt paths

  • Ability to apply sales methodologies, sales processes, and value selling

  • Ability to facilitate sessions with broad, global audiences both in-person and remotely

AND

  • Takes ownership, proactively addressing opportunities and removing blockers

  • Open to honest (and kind) feedback; tough skin

  • Self-aware and committed to learning the why for both successes and failures

  • Proactive communication skills, both sync and async

  • Intrinsically motivated: you set the highest possible bar for what you build and ship

  • Ability to collaborate and build relationships across numerous partners and stakeholders

  • Incredibly curious and an active listener

Curious to learn more about who we are and how we operate? Visit us here

🍩 Benefits & perks

  • Generous PTO, plus company holidays

  • Medical, dental, and vision coverage for you and your family

  • Paid parental leave for all parents (12 weeks)

  • Fertility and family planning support

  • Early-detection cancer testing through Galleri

  • Flexible spending account and dependent FSA options

  • Health savings account for eligible plans with company contribution

  • Annual work-life stipends for:

    • Home office setup, cell phone, internet

    • Wellness stipend for gym, massage/chiropractor, personal training, etc.

    • Learning and development stipend

  • Company-wide off-sites and team off-sites

  • Competitive compensation, company stock options and 401k

Writer is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

By submitting your application on the application page, you acknowledge and agree to Writer's Global Candidate Privacy Notice.

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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Sales enablement manager (technical and product), Writer

Are you ready to take on a pivotal role as a Sales Enablement Manager (Technical and Product) at Writer in New York City? In this exciting position, you'll be at the forefront of enabling our sales teams to become AI subject-matter experts. You'll help them navigate the dynamic world of artificial intelligence while harnessing our innovative generative AI platform. Your mission will be to develop and deliver compelling technical and product training programs, ensuring our Go-to-Market teams are fully equipped to understand our cutting-edge AI capabilities and how they apply to diverse business challenges. You’ll collaborate closely with product management and marketing to gauge exciting new product releases and create engaging content that showcases our solutions effectively. By enabling our sales teams to confidently demonstrate our products, you’ll play a crucial role in driving customer success and winning significant deals. If you thrive on collaboration, enjoy crafting impactful learning experiences, and have a knack for simplifying complex technical concepts, this role could be your ideal fit. Join us at Writer, where you will not only enrich your career but also make a mark on our transformative journey in the AI landscape. If you’re ready to create a better future of work, we want to hear from you!

Frequently Asked Questions (FAQs) for Sales enablement manager (technical and product) Role at Writer
What are the main responsibilities of a Sales Enablement Manager (Technical and Product) at Writer?

As a Sales Enablement Manager (Technical and Product) at Writer, your primary responsibilities will include developing technical and product enablement programs, training sales teams on product demonstrations, and collaborating with product and marketing teams to understand new releases. You'll also be responsible for creating vertical-specific demo environments and providing ongoing coaching to the sales teams, ensuring they have the tools and knowledge needed to succeed in their roles.

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What qualifications do I need to apply for the Sales Enablement Manager role at Writer?

Candidates for the Sales Enablement Manager (Technical and Product) position at Writer should have at least 5 years of experience in technical presales, enablement, or training. A strong technical background, particularly in SaaS startups, is essential, along with excellent communication skills to effectively convey complex concepts to sales teams. Experience in creating and running enablement programs tailored to sales strategies is also important for this role.

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How does Writer support the ongoing development of a Sales Enablement Manager?

At Writer, continuous learning and development are part of our culture. As a Sales Enablement Manager (Technical and Product), you will have access to training programs, workshops, and industry resources to keep you updated on trends, technologies, and competitive landscapes. We also offer generous stipends for professional development and personal growth, ensuring you have the tools necessary to excel in your role.

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What can I expect in terms of collaboration with other teams at Writer as a Sales Enablement Manager?

Collaboration is key for the Sales Enablement Manager (Technical and Product) role at Writer. You will work closely with product management, marketing, and sales teams to create, refine, and deliver enablement content. Feedback from these cross-functional collaborations will be crucial in shaping our enablement strategies and ensuring that our sales teams can effectively convey the value of our innovative AI solutions to customers.

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How does the Sales Enablement Manager role impact Writer’s sales success?

The Sales Enablement Manager (Technical and Product) plays a pivotal role in Writer's sales success by equipping the sales teams with the knowledge and tools they need to confidently showcase our AI capabilities. By training sales teams to effectively demonstrate our products and articulate their value to prospects, you will directly contribute to closing deals, driving customer success, and achieving significant revenue growth for the company.

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Common Interview Questions for Sales enablement manager (technical and product)
How would you approach developing an onboarding program for new sales team members?

In developing an onboarding program for new sales team members, I would assess their current knowledge and skill level and tailor the program to bridge any gaps. This would include a mix of product training, practical demonstrations, and role-playing sales scenarios. I'd ensure to include evaluations to measure their understanding and provide ongoing feedback for continuous improvement.

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Can you give an example of a time you successfully trained a sales team on complex technical concepts?

Sure! In my previous role, I developed a comprehensive training module on our AI product features. I used visual aids, real-life case studies, and interactive sessions to simplify complex information. This approach helped the sales team increase their confidence and improved their pitch accuracy, leading to a 30% increase in deal closures over three months.

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What strategies would you use to stay current with industry trends that may impact sales enablement?

To stay current with industry trends, I would leverage a combination of subscribing to industry publications, attending relevant webinars and conferences, and actively participating in professional networks. Moreover, I'd encourage feedback from the sales team about customer inquiries, allowing me to adapt our enablement content accordingly.

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How would you measure the effectiveness of a sales enablement program?

I would measure the effectiveness of a sales enablement program through KPIs such as sales team's proficiency in product knowledge, the speed of onboarding new hires, and ultimately, sales performance metrics like win rates and deal sizes. Regular surveys and feedback from the sales team would also help assess the training's impact and guide improvements.

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What tools or technologies do you consider essential for sales enablement?

Essential tools for sales enablement include CRM software for tracking interactions and progress, content management systems for organizing training materials, and communication platforms for team collaboration. Additionally, analytics tools are valuable for assessing the effectiveness of training programs and identifying areas for improvement.

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Describe your experience with creating training materials for sales teams.

I have developed various training materials, including user manuals, quick reference guides, presentations, and interactive e-learning modules. My approach focuses on making the content accessible, engaging, and aligned with sales strategies, ensuring that materials are continuously updated to reflect product changes and industry developments.

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How do you ensure that sales teams are able to articulate product value effectively?

To ensure sales teams can articulate product value effectively, I use role-playing exercises, mock sales pitches, and regular feedback sessions. Training focuses on understanding customer needs and how our product addresses those needs, enabling sales team members to convey the value proposition confidently and convincingly.

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What is your understanding of solution selling, and how would you implement it?

Solution selling is about identifying and addressing customer needs with tailored solutions rather than simply selling a product. I would implement it by training sales teams to ask insightful questions during customer interactions, and map our AI solutions to the specific challenges those customers face, thereby creating value-driven sales conversations.

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How would you handle feedback from sales teams on training content?

I believe feedback is crucial for continuous improvement. I would create an open channel for sales teams to share their insights and experiences. Regularly reviewing this feedback allows me to adapt training content to better align with the real-world challenges sales teams encounter, enhancing its relevance and effectiveness.

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What do you think are the biggest challenges in sales enablement today?

The biggest challenges in sales enablement today include keeping pace with rapid technological changes, ensuring alignment between sales and marketing, and the constant need for engagement amid information overload. Addressing these challenges requires ongoing collaboration, agility in adapting training materials, and a focus on creating a culture of continuous learning within the team.

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Writer is the full-stack generative AI platform for enterprises. We empower your entire organization — support, operations, product, sales, HR, marketing, and more.

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CULTURE VALUES
Dare to be Different
Diversity of Opinions
Inclusive & Diverse
Collaboration over Competition
Fast-Paced
Growth & Learning
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 14, 2024

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