Senior director, acquisition marketing

The Senior Director of Acquisition Marketing at Writer will lead the development and execution of digital acquisition strategies designed to drive customer acquisition, engagement, and conversions. This includes optimizing full-funnel digital campaigns across SEM, SEO, social, display, and ABM to generate quality leads and maximize ROI. Additionally, you'll oversee the digital media budget and manage a high-performing team, ensuring rigorous data analysis to track performance and inform marketing strategies.

Candidates for the Senior Director of Acquisition Marketing role at Writer should have a minimum of 10 years of experience in digital marketing, ideally in the B2B SaaS sector. A strong understanding of SEM, SEO, paid social, and account-based marketing is crucial, along with analytical skills in tools like Google Analytics and SEMrush. Leadership experience in steering top-funnel strategies and a willingness to collaborate across various teams are essential.

Success for the Senior Director of Acquisition Marketing at Writer is measured through a variety of KPIs focused on customer acquisition, engagement, and conversion rates. Regularly reporting on performance metrics and business impact allows for data-driven decision-making, ensuring that marketing strategies efficiently meet revenue goals and optimize spend across channels.

At Writer, the work environment for the Senior Director of Acquisition Marketing is collaborative and fast-paced, filled with innovative thinking and creativity. Located in San Francisco, you'll lead a passionate team dedicated to making data-driven decisions that drive marketing excellence while fostering a culture that prioritizes continuous learning and innovation.

The Senior Director of Acquisition Marketing role at Writer is a hybrid position, meaning it offers flexibility to work both remotely and from our San Francisco office. This setup is designed to balance collaboration and personal productivity, enabling a positive work-life experience.

When addressing your experience with full-funnel digital marketing, focus on your strategic involvement from awareness to conversion. Highlight specific campaigns you've led, the channels implemented, and the metrics used to measure success. Be prepared to discuss how your efforts resulted in increased lead generation and ROI.

Describe your collaborative approach by providing examples of past experiences where you worked closely with sales, product marketing, and operations teams. Emphasize your communication skills, your ability to align goals, and how fostering these relationships contributed to successful marketing strategies.

Discuss your proficiency in utilizing tools like Google Analytics and SEMrush to monitor campaign performance. Explain how you set KPIs that align with business objectives and how regular analysis informs adjustments to optimize marketing efforts for better results.

When discussing a successful campaign, outline the campaign's goals, strategies employed, and the results. Focus on the metrics that highlight success, such as lead generation and conversion rates, and explain how you adapted the campaign based on ongoing analysis.

Discuss your approach to budget management, including how you prioritize spending based on channel performance and expected ROI. Provide examples of how you've reallocated budget resources mid-campaign to leverage better-performing areas or scale effective strategies.

Highlight your experience in leveraging AI tools for tasks such as audience segmentation, content optimization, and analytics. Provide specific examples of how AI has increased efficiency or improved campaign outcomes, showcasing your forward-thinking approach to digital marketing.

Emphasize the importance of content in nurturing the customer journey and fueling top-of-funnel efforts. Provide examples of content-driven strategies that have enhanced engagement and conversion rates, illustrating your understanding of how content and acquisition marketing intersect.

Discuss your method for creating a cohesive marketing strategy that integrates all channels. Talk about how you utilize consistent messaging across platforms and monitor cross-channel performance to adjust strategies as needed, ensuring a streamlined customer experience.

Share a specific challenge you faced, whether it was due to market changes, budget constraints, or campaign performance. Explain the steps you took to diagnose the problem, the actions you implemented for resolution, and the overall impact that resulted from your persistence.

Express your enthusiasm for Writer by discussing the company’s innovative approach to marketing, its culture, and how it aligns with your professional values. Talk about your excitement for leading acquisition marketing efforts in a forward-thinking environment where you can make a significant impact.