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✍🏽 About Writer

Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enterprises. Named one of the top 50 companies in AI by Forbes and one of the best places to work by Inc. Magazine, Writer empowers hundreds of customers like Accenture, Intuit, L’Oreal, Mars, Salesforce, and Vanguard to transform the way they work. 

Writer’s fully integrated solution makes it easy to deploy secure and reliable AI applications and agents that solve mission-critical business challenges.  Our suite of development tools is powered by Palmyra – Writer’s state-of-the-art family of LLMs — alongside our industry-leading graph-based RAG and customizable AI guardrails. 

Founded in 2020 with office hubs in San Francisco, New York City, Austin, Chicago, and London, our team of over 250 employees thinks big and moves fast, and we’re looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work. 

📐 About this role

Writer is seeking a Senior Director of Field Marketing to join our outstanding marketing team. This role is designed for a strategic leader who excels in partnering closely with sales in creating and executing innovative field marketing strategies that drive brand engagement and pipeline generation. The ideal candidate will have extensive experience in executing regional field marketing campaigns, with a proven track record of boosting pipeline and revenue.

🦸🏻‍♀️ Your responsibilities

  • Develop and implement a comprehensive field marketing strategy that aligns with the company’s overall marketing goals and business objectives.

  • Lead the planning, execution, and optimization of all field events, including regional conferences, experiences, and deal acceleration programs.

  • Partner  with sales and collaborate with marketing teams to design field marketing programs that support sales objectives and increase market penetration.

  • Build, manage, and scale the field marketing team in line with sales growth.

  • Evaluate the effectiveness field marketing campaigns, using data to inform future strategies and improve ROI.

  • Develop and manage the budget for field marketing, ensuring efficient allocation of resources.

  • Stay abreast of industry trends and best practices in field marketing to keep our strategies ahead of the curve.

  • Build and maintain relationships with external partners, sponsors, and vendors to enhance event experiences and outcomes.

⭐️ Is this you?

  • Minimum of 8 years’ experience in marketing, with a significant focus on field and event marketing in a leadership role.

  • Demonstrated success in leading field marketing strategies and executing regional events.

  • Strong project management skills, with the ability to lead multiple projects under tight deadlines.

  • Excellent communication and interpersonal skills, capable of working effectively with cross-functional teams and external partners.

  • Proficient in using event management tools and CRM software.

Preferred Skills:

  • Experience in a specific industry, e.g., technology, healthcare sector.

  • Creative and strategic thinker with a passion for event innovation.

  • Strong leadership skills with experience managing and inspiring a team.

Curious to learn more about who we are and how we operate? Visit us here

🍩 Benefits & perks

  • Generous PTO, plus company holidays

  • Medical, dental, and vision coverage for you and your family

  • Paid parental leave for all parents (12 weeks)

  • Fertility and family planning support

  • Early-detection cancer testing through Galleri

  • Flexible spending account and dependent FSA options

  • Health savings account for eligible plans with company contribution

  • Annual work-life stipends for:

    • Home office setup, cell phone, internet

    • Wellness stipend for gym, massage/chiropractor, personal training, etc.

    • Learning and development stipend

  • Company-wide off-sites and team off-sites

  • Competitive compensation, company stock options and 401k

Writer is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

By submitting your application on the application page, you acknowledge and agree to Writer's Global Candidate Privacy Notice.

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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Senior director, field marketing, Writer

At Writer, we're on the lookout for a dynamic Senior Director of Field Marketing to join our talented marketing team in San Francisco! If you're a strategic leader with a knack for crafting innovative field marketing strategies, this is the perfect opportunity for you to shine. In this role, you will partner closely with our sales team to create campaigns that not only boost brand engagement but also drive pipeline generation. Your extensive experience in executing regional field marketing campaigns will be essential in helping us elevate our outreach efforts. You will have the chance to lead the planning and execution of exciting events, from regional conferences to specialized deal acceleration programs. We're excited for you to bring your strong project management skills and interpersonal prowess to the table, collaborating with diverse teams and external partners. Additionally, you’ll be managing the field marketing budget and optimizing our resources for maximum ROI. At Writer, we value creativity and innovation, and we want someone who is eager to stay ahead of the curve on industry trends. If you have a minimum of 8 years in marketing with a focus on field and event marketing and are ready to take on this leadership challenge, we want to hear from you! Come be a part of our journey to reshape the future of work.

Frequently Asked Questions (FAQs) for Senior director, field marketing Role at Writer
What are the main responsibilities of the Senior Director of Field Marketing at Writer?

The Senior Director of Field Marketing at Writer is responsible for developing and implementing a comprehensive field marketing strategy that aligns with the company's goals. This includes planning, executing, and optimizing various field events, collaborating closely with sales teams, and evaluating the effectiveness of campaigns to improve ROI.

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What qualifications do I need to apply for the Senior Director of Field Marketing position at Writer?

To apply for the Senior Director of Field Marketing position at Writer, candidates should have a minimum of 8 years of experience in marketing, particularly focusing on field and event marketing. Proven leadership skills and experience in managing a team are also essential to succeed in this role.

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How does the Senior Director of Field Marketing contribute to Writer's revenue goals?

The Senior Director of Field Marketing contributes to Writer's revenue goals by creating and executing field marketing programs that support sales objectives. By driving engagement through regional events and campaigns, they create opportunities that directly lead to sales pipeline growth and enhanced market penetration.

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How does Writer support the professional development of the Senior Director of Field Marketing?

Writer is committed to fostering professional growth. The Senior Director of Field Marketing can expect access to resources such as a learning and development stipend, company-wide off-sites, and opportunities for mentorship within the dedicated marketing team.

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What kind of events will the Senior Director of Field Marketing be responsible for at Writer?

The Senior Director of Field Marketing will be responsible for a wide variety of events, including regional conferences, brand engagement experiences, and deal acceleration programs. This role requires creativity and strategic thinking to ensure all events effectively meet business objectives.

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Common Interview Questions for Senior director, field marketing
Can you describe your experience with field marketing strategies?

In your response, highlight specific field marketing strategies you’ve successfully implemented in previous roles. Discuss how these strategies aligned with business goals and the impact they had on revenue.

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How do you measure the success of field marketing campaigns?

Discuss various KPIs you’ve used in the past, such as ROI, engagement rates, and lead generation metrics. Explain how you analyze data to inform future strategies and optimize performance.

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How do you foster collaboration between marketing and sales teams?

Share examples of how you’ve effectively built relationships with sales teams in the past. You might discuss regular meetings, joint planning sessions, or how you align on shared goals to enhance communication.

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What is your approach to managing a team in a fast-paced environment?

Talk about your leadership style and how you empower your team. Include strategies for prioritization and ensuring deadlines are met, while maintaining team morale and creativity.

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Can you give an example of a successful event you managed?

Outline your role in the planning and execution of a specific event. Discuss the goals, challenges faced, and the positive outcomes achieved, including metrics that showcase success.

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What tools do you find essential for event management and marketing?

Reference specific event management tools or CRM software you’ve used. Explain how these tools have improved your workflow, enhanced collaboration, or contributed to campaign success.

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How do you stay updated on industry trends in field marketing?

Talk about the resources you utilize, such as industry publications, seminars, or professional networks. Highlight how staying informed helps you innovate and maintain a competitive edge.

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Describe a time when you had to pivot a campaign due to unforeseen circumstances.

Share a specific situation where you had to adapt your strategy on short notice. Explain the steps you took to adjust and the ultimate outcome, showcasing your ability to remain flexible.

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How do you ensure that your marketing strategies are aligned with overall business objectives?

Discuss your process of collaborating with upper management and other departments to ensure alignment. Highlight how regular feedback loops and performance review meetings contribute to this alignment.

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What creative strategies have you implemented to engage audiences at events?

Provide examples of innovative tactics or themes you’ve introduced that resonated with attendees. Discuss how you measure audience engagement and improve these strategies for future events.

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Writer is the full-stack generative AI platform for enterprises. We empower your entire organization — support, operations, product, sales, HR, marketing, and more.

157 jobs
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BADGES
Badge ChangemakerBadge Future MakerBadge InnovatorBadge Rapid Growth
CULTURE VALUES
Dare to be Different
Diversity of Opinions
Inclusive & Diverse
Collaboration over Competition
Fast-Paced
Growth & Learning
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 14, 2024

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