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VP, Brand

✍🏽 About Writer

Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enterprises. Named one of the top 50 companies in AI by Forbes and one of the best places to work by Inc. Magazine, Writer empowers hundreds of customers like Accenture, Intuit, L’Oreal, Mars, Salesforce, and Vanguard to transform the way they work. 

Writer’s fully integrated solution makes it easy to deploy secure and reliable AI applications and agents that solve mission-critical business challenges.  Our suite of development tools is powered by Palmyra – Writer’s state-of-the-art family of LLMs — alongside our industry-leading graph-based RAG and customizable AI guardrails. 

Founded in 2020 with office hubs in San Francisco, New York City, Austin, Chicago, and London, our team of over 250 employees thinks big and moves fast, and we’re looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work. 

📐 About this role

Writer is seeking a visionary Vice President of Brand Marketing to spearhead our brand strategy and elevate our market presence. This executive role is designed for a strategic thinker who is passionate about building and nurturing a brand that resonates with diverse audiences. The ideal candidate will have a proven track record of success in brand management and a deep understanding of digital marketing strategies.

🦸🏻‍♀️ Your responsibilities

  • Lead the development and execution of the company’s brand strategy to enhance brand awareness, engagement, and loyalty across all channels

  • Collaborate with senior leadership to align brand marketing strategies with the company’s business goals and objectives

  • Refine and enhance the company's brand identity, ensuring it is consistently represented across all marketing materials and channels, and resonates strongly with our target audience to differentiate our brand in the marketplace

  • Oversee the creation of brand campaigns that effectively convey our brand’s message and values, ensuring consistency across all platforms

  • Develop strategic partnerships with other brands and organizations to enhance brand visibility and reach

  • Analyze market trends and consumer insights to guide strategic decisions and position the brand effectively in competitive markets

  • Manage the brand marketing budget, ensuring resources are used efficiently to maximize ROI

  • Lead, mentor, and expand the brand marketing team, fostering a creative and results-driven environment

  • Establish and maintain relationships with key stakeholders, external partners, and media to enhance the brand’s visibility and reputation

  • Monitor and report on the performance of brand initiatives to the executive team, providing insights and recommendations for continuous improvement

  • Champion the brand internally, ensuring all company initiatives align with our brand identity and values

  • Ensure company-wide adherence to brand guidelines, conducting regular training sessions and updates for all departments to maintain brand consistency and integrity in every aspect of the organization’s output

  • Develop and maintain an easily accessible digital library of brand resources and templates, ensuring that all team members have the tools they need to create consistent, brand-aligned communications and materials

⭐️ Is this you?

  • Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred

  • Minimum of 10 years’ experience in brand management or marketing leadership roles, with at least 5 years in a senior management position at companies that market to enterprise executives

  • Demonstrated ability to develop and implement successful brand strategies

  • Strong leadership skills with experience managing and inspiring teams

  • Excellent communication, interpersonal, and presentation skills

  • Proficient in using marketing analytics tools and data-driven decision-making

  • Deep understanding of current marketing trends and multimedia platforms

Curious to learn more about who we are and how we operate? Visit us here

🍩 Benefits & perks

  • Generous PTO, plus company holidays

  • Medical, dental, and vision coverage for you and your family

  • Paid parental leave for all parents (12 weeks)

  • Fertility and family planning support

  • Early-detection cancer testing through Galleri

  • Flexible spending account and dependent FSA options

  • Health savings account for eligible plans with company contribution

  • Annual work-life stipends for:

    • Home office setup, cell phone, internet

    • Wellness stipend for gym, massage/chiropractor, personal training, etc.

    • Learning and development stipend

  • Company-wide off-sites and team off-sites

  • Competitive compensation, company stock options and 401k

Writer is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

By submitting your application on the application page, you acknowledge and agree to Writer's Global Candidate Privacy Notice.

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Average salary estimate

$200000 / YEARLY (est.)
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$150000K
$250000K

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What You Should Know About VP, Brand , Writer

As the Vice President of Brand Marketing at Writer, you're stepping into an exciting role that involves shaping our brand strategy and amplifying our presence in the market. Writer, a pioneering generative AI platform, has already made waves by providing exceptional ROI for top enterprises like Accenture and Salesforce. With a strong focus on collaboration, your mission will be to enhance brand awareness and loyalty. You’ll lead initiatives that refine our brand identity and align closely with our company's goals for growth. Top-notch campaigns that convey our values? That’s where you come in! You'll be responsible for nurturing strategic partnerships, analyzing market trends, and ensuring efficient use of our brand marketing budget. As a leader, you’ll not only mentor our dynamic brand team but also work closely with senior leadership to reinforce our brand in every aspect, championing its values internally and externally. By maintaining a high standard of consistency across communication, you’ll guide us in positioning Writer as a strong contender in the competitive landscape. If you're ready to make a significant impact and empower our company’s brand presence, we can't wait to see how you’ll contribute to our mission of building a better future of work!

Frequently Asked Questions (FAQs) for VP, Brand Role at Writer
What responsibilities does the VP, Brand at Writer have?

The VP, Brand at Writer is responsible for leading the development and execution of our brand strategy. This includes overseeing brand campaigns, enhancing brand awareness, aligning marketing strategies with business goals, and managing the brand marketing budget. Your leadership will also involve mentoring the brand marketing team and ensuring brand consistency across all communications.

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What qualifications are needed for the VP, Brand position at Writer?

To apply for the VP, Brand position at Writer, you should hold a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree being preferred. You'll need a minimum of 10 years’ experience in brand management or marketing leadership, with at least 5 years in a senior management role particularly in environments targeting enterprise executives.

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How can the VP, Brand at Writer make an impact on company growth?

As the VP, Brand at Writer, you can significantly impact company growth by strategically enhancing brand visibility and loyalty. This involves creating powerful brand campaigns, analyzing market consumer insights, and encouraging innovation within the brand marketing team to stay ahead of industry trends and adapt to competitive challenges.

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What opportunities for professional development does Writer offer to the VP, Brand?

Writer is committed to professional growth, offering a learning and development stipend for the VP, Brand to enhance skills and knowledge. Additionally, each team member benefits from access to company-wide, off-site events that promote networking and teamwork, boosting your career trajectory within an innovative environment.

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What is Writer's approach to diversity in hiring for the VP, Brand role?

Writer embraces diversity and is an equal-opportunity employer. In hiring for the VP, Brand role, the company is committed to assessing candidates without bias towards race, religion, gender, or other protected attributes. This commitment to inclusivity enriches the company's culture and fosters creativity.

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What benefits can the VP, Brand expect at Writer?

The VP, Brand at Writer can anticipate a range of benefits including generous PTO, comprehensive medical coverage, paid parental leave, and various stipends for wellness and work-life balance. These offerings are designed to support you personally and professionally as you excel in your role.

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How does Writer ensure its brand guidelines are upheld?

Writer ensures adherence to brand guidelines by conducting regular training sessions and updates for all departments. This commitment maintains consistency and integrity in every aspect of our communications and initiatives, allowing the VP, Brand to lead by example.

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Common Interview Questions for VP, Brand
Can you describe a successful brand strategy you implemented in a past role?

When answering this question, provide specific details about the strategy, including the objectives, target audience, execution process, and measurable outcomes. Highlight how the strategy enhanced brand visibility or improved customer engagement, illustrating your capability as a VP, Brand.

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How do you measure the success of brand marketing campaigns?

Discuss the analytics tools you use, including metrics such as brand awareness, customer engagement rates, and ROI. Explain your approach to refining strategies based on insight and how you've used data to drive decisions in previous roles.

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What methods do you use to ensure brand consistency across various channels?

Focus on your experience creating comprehensive brand guidelines and training sessions to uphold consistency. Provide examples of tools or platforms you've used to monitor brand representation and discuss collaboration with cross-functional teams for maintaining brand integrity.

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How do you stay updated with the latest marketing trends?

Share the resources you utilize to keep current, such as industry publications, online courses, webinars, or networking events. Highlight experiences where your knowledge of trends has informed your work as a VP, Brand.

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What do you believe makes a brand truly resonate with its audience?

Discuss the importance of authenticity, emotional connection, and understanding customer needs. Offer examples of brands that successfully engage their audience, linking your thoughts to potential strategies you might implement at Writer.

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Describe a time when you had to lead a team through a branding challenge.

Detail the challenge, your leadership approach, and the steps taken to overcome it. Emphasize communication, collaboration, and resilience within your team to navigate the branding issue successfully.

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How would you develop strategic partnerships that enhance brand visibility?

Elaborate on your process for identifying potential partners, evaluating alignment in values and audience, and creating mutually beneficial campaigns and initiatives that reinforce both brands' messages to increase exposure and reach.

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Can you provide an example of how you've adapted a brand position in response to consumer insights?

Provide a specific scenario where you've revisited or pivoted a brand positioning strategy based on consumer feedback or market trends. Discuss the changes made and the subsequent impacts on brand perception and customer engagement.

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What role does digital marketing play in your overall brand strategy?

Speak to the significance of digital marketing in building brand awareness and engagement today. Discuss specific channels you've found effective and how you measure success across platforms, suggesting how you might apply these insights at Writer.

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How do you prioritize brand initiatives within the marketing budget?

Illustrate your approach by discussing a framework you use for evaluating brand initiatives, highlighting the importance of aligning initiatives with overall business objectives and potential ROI. Share examples of how you've successfully managed budgets in previous roles.

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Writer is the full-stack generative AI platform for enterprises. We empower your entire organization — support, operations, product, sales, HR, marketing, and more.

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BADGES
Badge ChangemakerBadge Future MakerBadge InnovatorBadge Rapid Growth
CULTURE VALUES
Dare to be Different
Diversity of Opinions
Inclusive & Diverse
Collaboration over Competition
Fast-Paced
Growth & Learning
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
November 27, 2024

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