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Partner Community Manager (12 months, fixed-term)

Our Purpose

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.


We are seeking a passionate Partner Community Manager to play a crucial part in strengthening the connection between Xero and its  accountant and bookkeeping (ABs) partners, fostering a vibrant and engaged community that reflects their interests, challenges, and ideas.


You will have a significant impact by actively championing Xero’s partners, ensuring their voices are heard and that the issues affecting their profession are well represented within Xero. Your deep engagement with technology and accounting software will allow you to drive valuable discussions and insights within the community.


A key focus of this role is social media community management, as you will be responsible for growing and nurturing our online communities - primarily through our Australian Partner Facebook Community group - to drive meaningful interactions and engagement. You will ensure that our partners stay informed about key developments at Xero while also advocating for their needs and concerns internally.


Additionally, you will oversee XPAC, our advisory panel of accountants and bookkeepers, leveraging their insights to shape discussions and decisions at Xero. Your ability to manage and moderate online conversations, facilitate engagement, and create valuable content will be essential to building a strong, trusted, and active partner community.


If you're passionate about community management, love facilitating conversations, and are driven by impact and measurable results, we’d love to hear from you!


What you’ll do:
  • Be a part of the Xero Australia and New Zealand Communications team. Manage the Xero Partner Facebook Community group, a lively group of accountants and bookkeepers discussing the issues of the day, making connections and working together to solve problems when issues arise.  
  • Manage Xero’s XPAC, an advisory panel of accountants and bookkeepers. This includes ensuring a two-way flow of communications with the XPAC as well as managing and coordinating events with them. Lead the recruitment of the XPAC biennially.    
  • Work closely with stakeholders across Xero – including Communications, Sales, Commercial, Product and Customer Success – to guide the continuous exchange of information with the community about all that is going on at Xero. Be a champion and advocate for the community with these key internal groups 
  • Have a strong focus on reporting on the impact and ROI of the activities undertaken.  


Success looks like:
  • Supporting the Australian business in its partner community programs of work to identify, implement and track objectives that strengthen and scale our interactions with our accounting and bookkeeping community.
  • Delivering a thriving space on our Facebook group, which nurtures a variety of voices, embraces open discussion, flags issues back to the business in a timely manner, and ultimately helps build loyalty and relevance. 
  • Continuing to champion the importance of best-in-class partner community programs inside the business, build new relationships and strengthen existing ones to support and develop its success.


Critical competencies:
  • Highly proactive and self-motivated with a strong work ethic, proven resilience and positive demeanor
  • Proven experience managing social communities for online brand(s), including maintaining/growing community health metrics (engagement, sentiment, impressions etc.)
  • Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
  • Excellent communication skills 
  • Strong project management and organisational skills 
  • Focus on measurable impact, and proactively providing regular updates on performance
  • Team-oriented
  • Aptitude to quickly come up to speed on new technology concepts


Experience:
  • Management of a brand’s online community of users, customers, or followers
  • Content planning and execution 
  • Management of an advisory council or similar, desirable but not essential 
  • Technical background, preferably in the cloud or Saas space
  • Competency in social media tools such as Sprout Social, Canva, as well as social media listening performance analysis (e.g. Community health and reporting) strongly preferred
  • Bachelor's degree or equivalent


Why Xero? 

Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

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What You Should Know About Partner Community Manager (12 months, fixed-term), Xero

At Xero, we’re on a mission to supercharge businesses, and we're looking for a passionate Partner Community Manager to join our remote team in Australia! In this 12-month fixed-term role, you’ll be integral in connecting our accountant and bookkeeping partners to Xero, cultivating a vibrant community that shares their interests and challenges. Your expertise in technology and accounting software will drive dynamic discussions and help ensure our partners feel heard and valued. You'll take the lead in managing our lively Partner Facebook Community, fostering meaningful interactions, and keeping our partners informed on exciting developments within Xero. You'll also manage XPAC, our advisory panel of accountants and bookkeepers, shaping discussions through their valuable insights. Collaboration is key, as you’ll engage with various teams across Xero to represent community needs internally. In this role, you’ll report on the impact of community activities, ensuring our interactions contribute to building a loyal and relevant partner ecosystem. If you pride yourself on your community management skills and motivational spirit, joining Xero could be the rewarding next step in your career journey!

Frequently Asked Questions (FAQs) for Partner Community Manager (12 months, fixed-term) Role at Xero
What responsibilities does the Partner Community Manager have at Xero?

The Partner Community Manager at Xero is responsible for managing the Facebook Community for accountants and bookkeepers, actively fostering discussions, and ensuring a two-way communication flow with the advisory panel known as XPAC. This role also involves collaborating with various stakeholders across Xero to enhance community engagement and reporting on initiatives' impact and ROI.

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What qualifications are needed for the Partner Community Manager role at Xero?

A successful Partner Community Manager at Xero should possess excellent communication, project management, and organizational skills. Experience with managing online communities for brands, familiarity with social media tools, and a technical background in cloud or SaaS environments are highly desirable. A bachelor’s degree or equivalent experience is also preferred.

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How does the Partner Community Manager engage with the Xero community?

The Partner Community Manager engages with the Xero community primarily through active participation in the Partner Facebook Community, leading discussions, and responding to community interests. Additionally, they manage XPAC to ensure continuous feedback and insights flow, facilitating events and communication between community members and internal teams.

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What are the key competencies for the Partner Community Manager position at Xero?

Key competencies for the Partner Community Manager at Xero include being proactive and self-motivated, having strong resilience and communication skills, and showcasing a strong ability to manage social communities effectively. The role also demands a focus on measurable impact and maintaining positive community health metrics.

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What is the work environment like for a Partner Community Manager at Xero?

The work environment for the Partner Community Manager at Xero is dynamic and flexible, allowing for rapid shifts between strategy development and execution. This remote role encourages collaboration across various teams while also promoting an inclusive atmosphere that values community input and growth.

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Common Interview Questions for Partner Community Manager (12 months, fixed-term)
Can you describe your experience managing online communities?

In responding to this question, consider detailing specific communities you've managed, the strategies you employed for engagement, and any measurable outcomes you've achieved in terms of community health metrics.

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How do you handle negative comments or feedback in a community setting?

When addressing negative feedback, explain how you approach such situations with empathy and professionalism, focusing on solutions and ensuring the community feels heard and valued.

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What are some effective strategies for boosting engagement in a partner community?

Discuss strategies such as initiating discussions on relevant topics, fostering partnerships within the community, and using engaging content formats, like polls or live Q&As, to stimulate conversation.

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How do you measure the success of community initiatives?

Outline specific metrics you might track, such as engagement rates, sentiment analysis, and feedback surveys, explaining how these help shape future community strategies.

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What role does social media play in community management at Xero?

Highlight the importance of social media in driving discussions, fostering relationships, and disseminating Xero’s news and updates proactively to maintain active engagement.

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Describe your experience working with advisory panels or similar groups.

Share any relevant experience you have in managing or collaborating with advisory panels, including how you facilitated communication and translated their insights into actionable strategies.

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Can you provide an example of a successful community engagement campaign you've led?

Prepare a specific example, including the goals of the campaign, the strategies you implemented, and the results achieved, emphasizing the impact on community growth and interaction.

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How do you stay updated on industry trends relevant to community management?

Discuss various methods such as attending webinars, participating in community management forums, and subscribing to relevant industry publications that enable you to remain knowledgeable.

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What tools do you use for community management and why?

Mention specific tools like Sprout Social or Canva, explaining how they help streamline content planning, community engagement, and performance analysis effectively.

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How do you prioritize various community needs and requests?

Articulate your process for prioritization, focusing on assessing urgency, community impact, and feedback, to ensure that you address the most pressing needs effectively.

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Xero is a New Zealand–based technology company that offers a cloud-based accounting software for small businesses. They have offices in New Zealand, Australia, the United Kingdom, the United States, Canada, South Africa and Singapore.

296 jobs
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BADGES
Badge ChangemakerBadge Diversity ChampionBadge Family FriendlyBadge Future MakerBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Customer-Centric
Social Impact Driven
Passion for Exploration
BENEFITS & PERKS
Family Medical Leave
Maternity Leave
Paternity Leave
Family Coverage (Insurance)
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 23, 2025

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