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Director of Marketing Job at Xpress Wellness Urgent Care in Nichols Hills

We are seeking a Marketing Professional to support two Skilled Nursing Facilities. The purpose of your job position is to develop, coordinate, and implement a marketing plan with clear objectives based on the facility's strengths and meet and exceed the monthly goals of increasing facility census with appropriate ratio mix of Medicare, Medi-Cal, managed care and private payer in accordance with current federal, state and local guidelines that govern the facility and as directed by management and/or the Administrator.The Marketer will treat each patient fairly, kindly, and show them dignity and respect. They will refer to each patient by their name. They will communicate clearly, empathetically, and effectively when speaking to patients, family members, visitors, all staff and governmental agencies. They will work cooperatively with facility multidisciplinary team to determine if potential patients meet facility acuity and financial requirements. They will be committed to always doing the right thing.Marketing Director Requirements• Minimum of 1 - 5 years of marketing/admissions experience in healthcare/SNF setting• Fully vaccinated against COVID-19 including Booster shots• Previous experience in marketing or other related fields• Strong leadership qualitiesPrimary Marketing Director Responsibilities• Collaborating with the Administrator to ensure census goals• Submitting a weekly calendar of scheduled marketing appointments to the Administrator• Making daily contact with acute care case managers, social workers, discharge planners and physicians• Managing patient family relationships and meeting with them upon admissions to ensure the completion of facility required admission paperwork• Assessing potential patients in the local hospitals and answering their questions about the facility• Maintaining a database of physician and case manager contacts and profiles• Participating in local community events to promote visibility and increase facility's census• Following operational budget• Attending stand-up meetings every day• Overseeing inquiries from physicians, hospital discharge planners, etc. and respond to all referrals within 15 minutes of receipt• For PDPM compliance, ensuring all new admissions to the facility have proper documentation discharge summary, therapy notes, nursing notes, and medication list• Keeping updated with Medicare/Medicaid regulations governing admission and discharge requirements• Reporting any occupational exposures to blood, body fluids, or other hazardous materials to a supervisor immediately• Protecting each patients/residents file and data with confidentially per HIPAA standards• Abiding with all facility policies and procedures including not disclosing user ID codes and passwords• Every effort has been made to identify the essential functions of this position. However, it in no way states or implies these are the only duties you will be required to perform as directed by management. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or is an essential function of the position• Other duties may be assignedJob Type: Full-timePay: $40.00 - $65.00 per hourBenefits:• 401(k)• 401(k) matching• Dental insurance• Health insurance• Paid time offSchedule:• 8 hour shift• Monday to Friday• On call• Weekends as neededExperience:• Marketing: 2 years (Required)• Admissions: 1 year (Preferred)• Skilled Nursing Facility: 2 years (Required)Ability to Relocate:• Los Angeles, CA 90096: Relocate before starting work (Required)Work Location: In person

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What You Should Know About Director of Marketing Job at Xpress Wellness Urgent Care in Nichols Hills, Xpress Wellness Urgent Care

At Xpress Wellness Urgent Care in Nichols Hills, we're on the lookout for an enthusiastic Director of Marketing to join our team! This is not just any marketing role; it's an opportunity to make a significant impact at two skilled nursing facilities. Your primary mission will be to develop and implement a marketing plan that focuses on enhancing our facilities' strengths while meeting and exceeding our monthly goals for increasing patient census. You'll work closely with our compassionate team, treating each patient with dignity and respect, communicating clearly and empathetically, and ensuring that our facilities adhere to all federal, state, and local guidelines. As a Director of Marketing, your day-to-day will involve collaborating with the administrator on strategies to boost census, maintaining relationships with healthcare professionals, attending community events, and contributing to a positive patient experience. We believe in fostering a supportive environment where you can thrive, which is why we offer great benefits including health insurance, 401(k) matching, and paid time off. If you have a passion for marketing and at least two years of experience in healthcare or skilled nursing facilities, we want to meet you! Join us in making a difference in our patients' lives and enhancing the visibility of our essential services. We can't wait to see how you can help us achieve our mission!

Frequently Asked Questions (FAQs) for Director of Marketing Job at Xpress Wellness Urgent Care in Nichols Hills Role at Xpress Wellness Urgent Care
What are the main responsibilities of the Director of Marketing at Xpress Wellness Urgent Care?

The Director of Marketing at Xpress Wellness Urgent Care plays a crucial role in developing and executing marketing strategies for skilled nursing facilities. Key responsibilities include collaborating with the Administrator to meet census goals, maintaining relationships with case managers and healthcare professionals, participating in community events, and ensuring compliance with relevant regulations.

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What qualifications are required for the Director of Marketing position at Xpress Wellness Urgent Care?

Candidates for the Director of Marketing position at Xpress Wellness Urgent Care should have a minimum of two years of marketing experience, preferably in a healthcare or skilled nursing facility setting. Strong leadership skills, the ability to communicate effectively, and a commitment to patient care are essential for success in this role.

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What type of experience is preferred for the Director of Marketing role at Xpress Wellness Urgent Care?

While a minimum of two years in marketing is required, candidates with admissions experience will have an advantage. Experience working in skilled nursing facilities is also preferred, as it provides the necessary context for understanding patient and family needs.

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Is the Director of Marketing role at Xpress Wellness Urgent Care full-time?

Yes, the Director of Marketing position at Xpress Wellness Urgent Care is a full-time role. It involves an 8-hour shift with a Monday to Friday schedule, as well as on-call and weekend availability as needed.

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What benefits are offered for the Director of Marketing position at Xpress Wellness Urgent Care?

The Director of Marketing at Xpress Wellness Urgent Care can expect a comprehensive benefits package that includes 401(k) with matching, health insurance, dental insurance, and paid time off, ensuring a beneficial work-life balance.

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What is the salary range for the Director of Marketing position at Xpress Wellness Urgent Care?

The pay range for the Director of Marketing position at Xpress Wellness Urgent Care is competitive, ranging from $40.00 to $65.00 per hour, based on experience and qualifications.

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What is the work location for the Director of Marketing role at Xpress Wellness Urgent Care?

The Director of Marketing role at Xpress Wellness Urgent Care requires in-person work. The facilities are located in Nichols Hills, Oklahoma, making it essential for candidates to be local or willing to relocate.

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Common Interview Questions for Director of Marketing Job at Xpress Wellness Urgent Care in Nichols Hills
Can you describe a successful marketing campaign you managed in a healthcare setting?

When answering this question, highlight the objectives of the campaign, the strategies you implemented, outcomes achieved, and what you learned from the experience. Use metrics, if possible, to demonstrate success.

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How do you approach building relationships with key stakeholders in healthcare?

Discuss your strategies for networking and relationship-building with healthcare professionals, mentioning the importance of communication, trust, and understanding their needs to enhance collaboration.

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What steps do you take to ensure compliance with healthcare regulations in marketing initiatives?

Explain your process for staying updated on healthcare regulations, such as Medicare/Medicaid requirements, and how you incorporate that knowledge into your marketing strategies to adhere to legal standards.

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How do you measure the effectiveness of your marketing efforts in a skilled nursing facility?

Talk about the metrics you track, such as patient census increases, community engagement, and return on investment, and explain how these indicators help adjust future marketing strategies.

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Describe a time when you had to adapt your marketing strategy quickly. What was the situation?

Provide a specific example of a scenario that required a rapid change in strategy, detailing how you assessed the situation and the outcomes of your adjustments.

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How do you handle negative feedback from patients or families regarding your marketing efforts?

Emphasize the importance of listening and addressing concerns promptly. Show how you view feedback as an opportunity for improvement and how you would implement changes based on constructive criticism.

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What community events or outreach programs have you previously participated in to promote healthcare services?

Highlight your experience with community engagement, discussing specific events you organized or took part in, and how these initiatives boosted visibility for the facilities.

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How do you stay informed about the latest marketing trends in healthcare?

Discuss the resources you use to stay updated, including industry newsletters, online courses, webinars, and networking with other professionals to ensure you remain at the forefront of marketing trends.

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What role does data analysis play in your marketing decision-making process?

Explain how you utilize data analysis to inform your marketing strategies, emphasizing the importance of evidence-based decisions to drive success and improve patient outreach initiatives.

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Why do you want to work as a Director of Marketing at Xpress Wellness Urgent Care?

Share your passion for healthcare marketing and how the mission of Xpress Wellness aligns with your values. Showcase your enthusiasm for making a positive impact in the community and enhancing patient care.

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Xpress Wellness Urgent Care, is an urgent care company based in Oklahoma City, Oklahoma, that focuses on providing high quality healthcare services to rural communities. Xpress currently has twenty locations in Oklahoma and Kansas and has several ...

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Full-time, on-site
DATE POSTED
November 29, 2024

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