Influencer Marketing Manager (m/f/d) | US Market

As the Influencer Marketing Manager at Yepoda, your main responsibilities include researching, onboarding, and managing relationships with over 45 influencers each month, ensuring successful collaborations that drive sales and brand visibility. You will act as the main contact for our influencers, providing them with clear briefings that align with our expectations, as well as executing and optimizing our influencer marketing strategy to meet revenue growth targets. Additionally, you will handle negotiations on performance metrics and analyze campaign results to gain valuable insights for future collaborations.

To be considered for the Influencer Marketing Manager position at Yepoda, you should have a strong understanding of the US influencer landscape and ideally have lived or worked in the US. A degree in marketing, business, economics, or a related field is required, along with 3-4 years of experience in Sales, Business Development, or Influencer Marketing. Your effective communication skills and proven track record of meeting revenue targets will serve you well in this position, along with a passion for beauty and social media.

Important skills for an Influencer Marketing Manager at Yepoda include strong communication and negotiation skills, creativity in developing marketing strategies, and proficiency in using tools such as Microsoft Office and Google Workspace. A hands-on attitude with a focus on results is essential, as is familiarity with social media platforms like Instagram, TikTok, and YouTube. Experience with analytics tools to track KPIs and campaign performance will also be highly beneficial in this role.

Yepoda offers a dynamic start-up environment where you can take on responsibility from day one, fostering a culture of professional growth and advancement. As we expand, you'll find numerous opportunities to develop your skills and expand your role within the company. We value the contributions of our team members and are committed to creating pathways for career advancement that align with your personal and professional aspirations.

At Yepoda, the work atmosphere is vibrant and inclusive, set in a beautiful office located in Berlin's Prenzlauer Berg. We foster a dog-friendly environment and encourage a healthy work-life balance with initiatives like weekly yoga classes. Our flat hierarchies promote collaboration, and we embrace diversity, welcoming team members from many backgrounds to enrich our company culture.

In answering this question, highlight specific examples where you successfully onboarded and collaborated with influencers. Discuss how you maintained these relationships, supported their campaigns, and ensured mutual benefits, demonstrating your interpersonal and management skills.

When responding, outline your process for researching potential influencers, understanding target demographics, setting campaign objectives, and measuring success through KPIs. Mention how to tailor the strategy to align with Yepoda's brand values and products.

Discuss the specific tools you have utilized, like analytics software or management platforms. Talk about how these tools helped you gather data, analyze performances, and adjust strategies. This shows your analytical capabilities and comfort with digital tools.

Provide a success story highlighting your role in the campaign, the influencer involved, the metrics used for success, and the outcomes achieved. This showcases your ability to generate impactful results and leads to discussions about your workflow.

Talk about your strategies for staying informed, such as following industry blogs, attending webinars, and observing trending content across social media platforms. This shows your proactive attitude and commitment to continuous learning.

You can address challenges such as influencer saturation, changing algorithms on social media, or maintaining authentic engagement. Discuss how you would navigate these challenges effectively, demonstrating your critical thinking and problem-solving skills.

Emphasize the significance of brand alignment in establishing trust and authenticity. Discuss how misaligned partnerships can backfire and why selecting influencers whose values resonate with Yepoda's mission is crucial for long-term success.

Outline your approach to negotiations, including how you decide on deliverables, budgets, and performance expectations. This highlights your negotiation skills and ability to ensure favorable outcomes for both influencers and Yepoda.

Here, you can propose tailored approaches based on the influencer's level of engagement, focusing on relationship-building and personalized strategies to enhance their performance and integrate them more closely with Yepoda.

Discuss how influencer marketing can help build brand awareness, leverage social proof, and tap into niche audiences, particularly in a competitive market like beauty. This illustrates your understanding of the industry landscape and marketing strategy.