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Email & SMS Marketing Specialist - Variable Contractor

An Email Marketing Specialist develops and executes campaigns to drive engagement and revenue across B2B and B2C audiences. They manage automation, segmentation, and A/B testing to optimize performance while ensuring compliance with regulations. Additionally, they maintain list hygiene and deliverability best practices.

Your Responsibilities

Discovery

  • Conduct comprehensive email program audits to assess technical configuration, segmentation, automation workflows, deliverability, and overarching performance
  • Analyze key performance indicators to identify areas for improvement
  • Participate in scoping and effort estimation during the discovery phase to assess resource allocation, timeline feasibility, and project complexity

Strategy Development

  • Understand clients’ business objectives and make recommendations how email marketing can contribute to meet overarching project goals
  • Develop and refine email marketing strategies that support lead generation, account-based marketing (ABM), and lifecycle nurturing for B2B clients
  • Develop and execute A/B testing plans to optimize channel performance 
  • Utilize various strategies (ie. segmentation and personalization, dynamic content, automation) to meet or exceed project goals
  • Support audience analysis and lead scoring strategy to enhance marketing and sales alignment

Delivery

  • Create and maintain email automations and targeted campaigns, aligning messaging with the sales funnel and business goals
  • Ensure effective integrations between relevant platforms
  • Monitor and optimize email deliverability, sender reputation, and inbox placement rates
  • Maintain consistency in brand voice and messaging 
  • Oversee list management and segmentation
  • Collaborate with adjacent team members to develop and execute cross-channel strategies to improve marketing performance

Reporting

  • Compile bi-weekly performance reports, including analysis and optimization notes
  • Identify reporting opportunities that allow the internal team to understand and adjust to performance 
  • Present channel performance and strategic recommendations to internal and external stakeholders
  • 3-5 years of experience in email marketing with a strong focus on B2B lead nurturing and automation
  • Experience managing SMS marketing is a plus
  • Proficiency with both B2B (e.g., HubSpot, Marketo, Pardot, Salesforce)  and DTC (e.g., Klaviyo, Attentive) automation platforms 
  • Comfortable working with cross-functional teams, including Design, Sales, and Demand Generation, to align email marketing efforts with broader marketing strategies
  • Hands-on experience in B2B lifecycle marketing, from building multi-step nurture sequences to setting up lead scoring and integrating with CRMs
  • Excellent communication skill with the ability to effectively present insights and strategic recommendations
  • Strategic thinker with a collaborative mindset, eager to share ideas to develop the most effective marketing solutions
  • Agency experience preferred

Average salary estimate

$65000 / YEARLY (est.)
min
max
$50000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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Contract, remote
DATE POSTED
March 5, 2025

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