Engineering Manager, Marketing Technology

About Zapier

We're humans who simply think computers should do more work.

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Job Posted: 27/03/2025

Location: Americas (EST to PST)

Hi there!

We're looking for an Engineering Manager - MarTech to lead our Marketing Technology team within the Growth Engineering org. In this role, you will lead a team of engineers responsible for building, scaling, and maintaining Zapier's marketing technology stack. Your team’s mission includes enabling data-driven marketing strategies, enhancing customer experiences, and optimizing marketing operations through robust, scalable, and innovative technical solutions.

You’ll collaborate with Marketing, Data, and other cross-functional teams to ensure our systems are reliable, scalable, and aligned with business goals.

If you're eager to lead high-impact projects at a fast-growing, profitable, and remote-first company, read on!

• Our Commitment to Applicants

• Culture and Values at Zapier

• Zapier Guide to Remote Work

• Zapier Code of Conduct

• Diversity and Inclusivity at Zapier

About You

• You are an effective team builder and a skilled engineering leader who thrives in a fast-paced, data-driven environment. This isn't your first rodeo. You have several years of experience leading a team of engineers driving impact through technical innovation in marketing technology.

• You’re comfortable with ambiguity and thrive in a rapidly evolving environment where priorities shift as new opportunities arise.

• You are proficient in marketing technology ecosystems, including Content management systems, A/B testing & experimentation platforms etc.

• You have a good understanding of marketing operations, customer segmentation, and data-driven marketing strategies.

• You’re a collaborator. You leverage your strong communication skills to align on a shared vision and strategy with your Marketing partners, ensuring that everyone is on the same page and working towards common goals. Your ability to build relationships and foster cooperation leads to successful project outcomes and a cohesive team dynamic. 

• You’re an advocate for your cross-functional stakeholders. You actively seek input from stakeholders and integrate their feedback into decision-making processes. Your strategic approach and transparent communication style foster trust and alignment across teams, equipping them to handle changes and challenges effectively. 

• You’ve shipped production code and you know what great code looks like. You contribute to design discussions, review code, and establish quality standards for your team. A solid grasp of engineering skills is essential, along with a practical understanding of software development practices. Understanding the current state, anticipating future developments, and maintaining a strategic view is important to you.

• You relish change and seek leverage. Zapier is growing and we’re adapting our systems with future growth in mind. You’re comfortable leading change. These changes will replace whole systems and move ownership in ways that may significantly alter the mission of your team. You see an opportunity to build a more capable company and can navigate short-term uncertainty.

• You have excellent communication skills. You regularly work with engineers and other stakeholders from various disciplines, balancing engineering concerns, such as technical debt, with stakeholder concerns. Ideally, you find solutions that address both the team and user needs but if not, help build understanding around difficult decisions.

Things You'll Do

• Define the technical strategy for Marketing Technology, collaborating with stakeholders across Marketing, Data etc. to align technical solutions with business goals.

• Lead technical execution, including system design, architecture, and operational excellence, to ensure reliability and scalability of marketing technology solutions.

• Collaborate closely with Marketing teams to enhance Marketing tooling and technology.

• Stay on top of MarTech trends and innovations, ensuring Zapier remains competitive in its approach to customer engagement and acquisition.

• Develop effective ways to communicate, monitor, and lead your team through weekly one-on-ones and team meetings.

• Keep the leadership team informed on your team’s progress and challenges in ways that are easy and enjoyable to receive, like one-on-one's, update posts, and regular team hangouts.

• Build rapport with each member of the Engineering Team and support them through coaching and mentorship to help level up their skills, and performance management when necessary.

• Participate in code reviews, learning and spreading technical knowledge throughout Zapier - moving knowledge to documentation where appropriate.

• Maintain a focus on our customers by using customer feedback to guide your team through tradeoffs. You’ll help your team understand when to be rigid on quality and how to be flexible and create with scope.

• Actively recruit, onboard, and train new engineers at Zapier, as well as supporting the continuous improvement of hiring practices in Engineering.

We'd love to hear why you think you'd excel in this role. In answering your application questions, please reference any particular aspects of the "About You" and "Things You Might Do" that resonate with your experience and skills.

How to Apply

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact jobs@zapier.com. 

Application Deadline:

The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.

Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.