Content Operation Executive

As a Content Operation Executive at Zeal Group, you will oversee the creation and execution of content strategies across multiple digital platforms. This includes managing daily operations, engaging with users, crafting innovative content for WeChat, and analyzing performance metrics to refine your approach. You'll also design campaigns that foster user engagement and retention, ensuring our brand's voice is consistently communicated.

To be considered for the Content Operation Executive position at Zeal Group, you should have a bachelor's degree in Journalism, Marketing, Advertising, or a related field. Additionally, experience in new media content operations and a strong command of Chinese and English are crucial. A background in finance or foreign exchange, as well as exceptional copywriting skills, is highly valued.

Zeal Group is looking for candidates with at least two years of experience in new media content operations, particularly in managing WeChat and short video platforms. A track record of success in the foreign exchange industry is essential, and proficiency in using data analytics tools to optimize content performance is highly desirable.

At Zeal Group, we believe in nurturing talent and fostering growth within our team. As a Content Operation Executive, you'll have access to continuous learning opportunities, collaboration with a diverse group of professionals, and the chance to be part of innovative campaigns that elevate your skills and career trajectory.

Essential skills for a Content Operation Executive at Zeal Group include exceptional copywriting and narrative-building abilities, native-level Chinese language proficiency, fluent English communication, strong leadership skills, and data analytics capabilities. A keen understanding of market trends and competitor analysis is also crucial for developing effective content strategies.

When answering this question, detail your previous roles where you managed platforms like WeChat or short video channels. Highlight the strategies you implemented, how you tracked performance, and any successes you achieved in engagement or conversions.

Discuss your creative process, including how you gather insights on audience preferences, conduct research on market trends, and apply analytics to craft content that resonates. Provide examples of specific campaigns or content types that were particularly effective.

Explain your approach to using data analytics tools. Describe how you set KPIs for campaigns and track performance to assess user engagement, retention rates, and overall conversion metrics to inform future strategies.

Share a case where your campaign yielded significant results. Outline the objectives, the content you created, the platforms you used, and the impact it had on engagement and retention numbers - this showcases your practical experience.

Discuss how you familiarize yourself with the brand’s identity, mission, and audience. Highlight the methods you use to maintain consistency in tone and messaging across various formats and platforms.

Consider a specific challenge, whether it was resource allocation or adapting to new technologies. Describe your thought process and the steps you took, emphasizing your problem-solving skills and adaptability.

Talk about your strategies for research, such as following specific publications, utilizing analytics tools to monitor competitors, and engaging in professional networks. Stress the importance of staying current to inform effective content strategies.

Explain the importance of teamwork in producing content. Share examples of how you’ve collaborated with designers, product managers, or marketing teams to create cohesive and high-impact campaigns.

Reflect on your admiration for Zeal Group’s innovation within the FinTech space and align your career goals. Mention how the company's values resonate with you and express your enthusiasm for contributing to its growth.

Provide examples of how you prioritize tasks and maintain focus under pressure. Share techniques you use to stay organized and ensure that you deliver quality content, even in fast-paced situations.