Job details

Brand Media Manager (f/m/x)

ZEAL Network SE is a dynamic, international group of companies that has been creating exciting and innovative lottery experiences for over 20 years. As Germany’s largest provider of online lotteries through our brands LOTTO24 and Tipp24, and a trusted partner of Spain’s ONCE, the second-largest national lottery, we’re shaping the future of the lottery industry. We are passionate about driving innovation, as demonstrated by our newest brands, Freiheit+ and Traumhausverlosung, which bring fresh and exciting dreams to life. Additionally, through ZEAL Ventures, we invest in inspiring e-commerce start-ups like Omaze and DAYMADE, fueling fresh ideas and opportunities.

Our team of 250+ professionals from diverse backgrounds is united by a visionary mindset, a passion for collaboration, and a commitment to inspire dreams. At ZEAL, we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations.

The role:

We are looking for a passionate and results-driven Brand Media Manager to play a pivotal role in shaping and executing media campaigns for our three exciting brands (L24, f+, THV). This role focuses on driving brand growth through strategic planning and optimization of cross-channel campaigns, with a strong emphasis on digital platforms such as YouTube, Online Video (OLV), and Connected TV (CTV). If you thrive in a dynamic, data-driven environment and have a flair for innovation in the media landscape, we’d love to have you on our team.

Your tasks:

Plan, execute, and optimize cross-channel media campaigns with a primary focus on digital channels (YouTube, CTV); offline channels (TV, Radio) are a plus.
Analyze and report on key KPIs to measure campaign success and guide improvements.
Manage relationships with media agencies, saleshouses, and partners to ensure optimal media buying strategies.
Identify and evaluate new media channels to increase reach and build brand KPIs.
Collaborate closely with creative, data analytics, and business teams to ensure cohesive campaign execution.
Oversee and steer media budgets effectively to achieve maximum impact.
Conduct market and competitive analyses to stay ahead of industry trends and innovations.

What you offer us:

3–5 years of experience in media planning and management, ideally across both client and agency roles.
Proven expertise in YouTube/OLV campaign planning and execution; experience with TV and Radio is a strong plus.
Deep knowledge of the German media landscape and its unique opportunities.
Strong analytical mindset with the ability to interpret data and drive actionable insights.
Ability to multitask in an agile work environment while managing multiple campaigns simultaneously.
Team-oriented mindset with excellent stakeholder management skills.
Exceptional communication and negotiation skills in both German and English.

What we offer:

Work in a competent, interdisciplinary team, where you can actively contribute your knowledge and ideas
No micromanagement, but a lot of trust into your ability to deliver and perform
Lots of potential to grow your technical skillset with strong peers
A yearly development budget of EUR 1,500,- for your personal development
Independent and innovative way of working and a believe real flexible work. You can take your unlimited vacation days spontaneously; we work in a hybrid model and provide you with technical home office equipment.
Once a quarter a company event where we all get together and celebrate, as well as regular team events and small get-togethers
Challenging tasks and lots of fun!

Not ticking every box or think you’ve got that unique set of skills we haven’t realised we need? Get in touch anyway; we’re always looking to add great people!

What You Should Know About Brand Media Manager (f/m/x), Zeal Network

Join ZEAL Network SE as our next Brand Media Manager (f/m/x) based in beautiful Hamburg! With over 20 years of innovation in the lottery industry through our popular brands like LOTTO24 and Tipp24, we're excited to welcome a creative and results-focused individual to our dynamic team. In this role, you’ll drive brand growth through strategic media campaigns primarily on digital platforms such as YouTube, Online Video (OLV), and Connected TV (CTV). Your keen analytical skills will help you to measure key performance indicators and optimize campaigns to achieve the best results for our brands, including Freiheit+ and Traumhausverlosung. You’ll collaborate with various teams, manage relationships with media agencies, and steer budgets to amplify our media reach. At ZEAL, we cherish creativity and fuel innovation, so you'll have the opportunity to explore new marketing channels and stay ahead in a rapidly evolving environment. If you have 3-5 years of media planning experience, with a fantastic understanding of the German media landscape, and if you thrive in agile settings while managing multiple campaigns, we encourage you to apply and illuminate our journey towards inspiring dreams!

Frequently Asked Questions (FAQs) for Brand Media Manager (f/m/x) Role at Zeal Network

What are the key responsibilities of a Brand Media Manager at ZEAL Network SE?

As a Brand Media Manager at ZEAL Network SE, your key responsibilities will include planning, executing, and optimizing cross-channel media campaigns with a strong focus on digital platforms such as YouTube and Connected TV. You'll also analyze campaign performance metrics to provide actionable insights and manage relationships with media agencies to ensure successful media buying strategies.