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Manager, Transformation Communications

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description

The McDonald's Global Impact team is aligned around a vision to make McDonald’s famous for our positive impact on people and the planet. Read more about McDonald’s Purpose & Impact here. Within Global Impact, the Global Communications team (Enterprise Communications, External Affairs & Crisis, Segment Communications, Reputation Communications, Story Lab, Communications Measurement & Insight and our McDonald’s production & creative Agency – Agency123) functions as a global center of excellence meant to promote and protect the McDonald’s brand and grow the business.

We’re looking for a Manager, Transformation Communications to support our global communications strategy aimed to equip leaders to drive and protect McDonald’s brand reputation by generating pride, confidence, and trust in our multi-year enterprise transformation strategy focused on modernizing McDonald’s ways of working. This role will be based in Chicago, IL, and you will report to the Director, Transformation Communications. You will be a member of the broader Global Impact and Global Communications team.

Key Responsibilities:

  • Partner with the team to develop and implement an enterprise transformation communication strategy for engaging global System audiences.
  • Partner across the global business to engage and encourage all three legs of the stool (suppliers, franchisees and employees) on our enterprise transformation ambitions.
  • Draft content including talking points, leader messages, and FAQs to bring audiences along our enterprise transformation journey.
  • Serve as strategic advisor, cultivating trusted partnership with business leaders and their teams.
  • Drive proactive and reactive communication planning and material development for enterprise-wide transformation milestone announcements, including project management, sequencing strategy, executive communications, talking points, Q&A, among other materials. Lead and facilitate global leader and partner reviews of materials.
  • Develop key transformation communications assets to provide a common framework for our leaders to talk about our enterprise transformation narrative and vision with consistency. This includes maintaining a strong partnership with Market and Segment teams to ensure globally consistent, locally relevant strategies and materials.

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $112,860 – 143,900 / per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Qualifications

  • BA/BS degree required
  • Prior corporate communication experience – both in strategy development and in execution
  • Outstanding writing and editing skills, with an eye to messaging for a range of channels and audience types
  • Excellent verbal communications skills
  • Ability to navigate, orchestrate, and work through complex issues with a strategic, tactical, and new perspective
  • Shown ability to adapt quickly to a fast-paced environment and support multiple high priority work streams and at times, with ambiguous undefined circumstances
  • Self-starter with strong sense of initiative and focused on results
  • Effective collaborator who will work cross-functionally across teams, geographies, and time zones
  • Strong project management skills and experience managing partner relationships, SMEs, and cross-functional partners

Additional Information

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.

Average salary estimate

$128380 / YEARLY (est.)
min
max
$112860K
$143900K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Manager, Transformation Communications, McDonald's Corporation

As a Manager of Transformation Communications at McDonald's, based at our Chicago headquarters, you will have the unique opportunity to play a crucial role in shaping how we communicate our global transformation strategy. This position is pivotal in equipping our leaders to effectively drive and protect McDonald’s brand reputation during an exciting multi-year journey aimed at modernizing our operations. You'll partner with a dynamic team to create and implement a comprehensive communication strategy that resonates with our global audience, including suppliers, franchisees, and employees. Your work will involve drafting compelling content such as messages, talking points, and FAQs to ensure every audience is engaged and informed as we advance our enterprise transformation goals. With a collaborative spirit, you’ll cultivate trusted partnerships across different business units to deliver proactive and reactive communication materials for high-stakes announcements. This creativity and strategy will be vital for aligning messaging and maintaining consistency while tailoring our communications to diverse local needs. If you’re an innovative thinker with strong writing skills and a passion for driving positive impact, McDonald's is where you can truly make your mark and contribute to a global brand that serves millions every day.

Frequently Asked Questions (FAQs) for Manager, Transformation Communications Role at McDonald's Corporation
What does the Manager, Transformation Communications role at McDonald's involve?

The role of Manager, Transformation Communications at McDonald's involves developing and implementing a communication strategy that supports the company's enterprise transformation. This includes engaging global audiences, drafting key messages, and serving as an advisor to business leaders, all aimed at enhancing McDonald's brand reputation during a multi-year transformation journey.

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What qualifications are required for the Manager, Transformation Communications position at McDonald's?

To qualify for the Manager, Transformation Communications role at McDonald's, candidates must possess a BA/BS degree, prior corporate communication experience in strategy development and execution, and exceptional writing and editing skills. Additionally, strong verbal communication, project management capabilities, and the ability to navigate complex issues are essential.

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What are the key responsibilities of the Manager in Transformation Communications at McDonald's?

Key responsibilities for the Manager, Transformation Communications at McDonald's include partnering to devise a communication strategy, drafting content like leader messages and FAQs, managing proactive communication plans for milestone announcements, and developing core communications assets. This role also involves collaboration across various business units and ensuring consistent messages that resonate globally.

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What skills are necessary for success as a Manager, Transformation Communications at McDonald's?

Success as a Manager, Transformation Communications at McDonald's requires strong written and verbal communication skills, the ability to manage multiple priorities in a fast-paced environment, and effectiveness in collaboration across diverse teams. Participants should also possess strong project management skills and a strategic mindset to tackle complex communication challenges.

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What benefits does McDonald's offer for the Manager, Transformation Communications role?

For the Manager, Transformation Communications position at McDonald's, benefits include a comprehensive health and welfare plan, a 401(k) plan, adoption assistance, educational assistance, and flexible working arrangements. Employees also enjoy bonus eligibility and potential long-term incentive opportunities.

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Common Interview Questions for Manager, Transformation Communications
Can you describe your experience in corporate communication strategy development?

When answering this question, provide specific examples of strategic communication projects you’ve led. Discuss the objectives of these initiatives, how you engaged various stakeholders, and the outcomes achieved. Illustrate your ability to tailor messages for different audiences.

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How do you prioritize communication tasks in a fast-paced environment?

Explain your prioritization approach, mentioning tools or methods you use. Emphasize your ability to adapt to changing circumstances and manage multiple high-priority tasks simultaneously while maintaining quality and consistency in messaging.

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Describe a time when you faced a communication crisis and how you handled it.

Share a specific situation where you managed a communication crisis. Detail the strategies you used to develop a response, how you coordinated with different teams, and what the outcomes were. Show how your proactive communication minimized the impact on brand reputation.

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What techniques do you use to measure the effectiveness of communication strategies?

Discuss quantitative and qualitative metrics you’ve used, such as engagement analytics, surveys, or feedback tools. Explain how you analyze the data to refine future communication strategies and ensure alignment with business objectives.

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How do you ensure consistency in messaging across different regions?

Emphasize your ability to collaborate with local teams to adapt global messages while ensuring the core message remains intact. Discuss any frameworks or guidelines you've developed to facilitate this consistency across diverse markets.

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What role does storytelling play in your communication strategy?

Articulate the importance of storytelling in creating relatable and impactful messages. Provide examples from your past experiences where storytelling elements enhanced communication effectiveness and helped connect with the audience on a deeper level.

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How do you stay informed about industry trends that can affect communications?

Discuss your strategies for staying updated, such as following industry publications, attending webinars, and participating in networking events. Mention specific trends you've observed and how they shaped your communication strategies.

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Can you describe your approach to stakeholder engagement?

Share your philosophy on stakeholder engagement, including how you identify key stakeholders, tailor communication to their specific needs, and maintain continuous dialogue to ensure alignment and trust-building.

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What do you believe is the most important quality for a communications manager?

Discuss qualities such as adaptability, excellent communication skills, strategic thinking, and strong relationship-building abilities. Explain how these traits contribute to a successful communications role, especially in times of transformation.

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How do you handle feedback and criticism of your communication materials?

Share your approach to receiving feedback, whether positive or negative. Emphasize your willingness to adjust strategies while maintaining a strong focus on the communication goals and how you incorporate feedback to improve future materials.

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McDonald's Corporation is a chain of fast food restaurants. Headquartered in Oak Brook, Illinois, the company's famous menu items include the Big Mac, Chicken McNuggets and Egg McMuffin. McDonald's is a publicly owned company and operates a Canadi...

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Full-time, on-site
DATE POSTED
December 20, 2024

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