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Communications Specialist, Analyst Relations

Job DescriptionAbout this roleAs a Communications Specialist with a focus on Analyst Relations (AR), you will play a key supporting role in building and managing relationships with influential industry analysts. Your work will help ensure that Zendesk is recognized in important industry reports, such as those from Gartner and Forrester, as a leader in AI-powered service and customer experience. You will support the execution of analyst relations strategies that influence analysts’ perspectives and turn them into advocates for Zendesk’s technology. This role will give you the opportunity to help shape how the market perceives Zendesk.Zendesk is reshaping the future of customer experience through AI-powered service, and our Communications and Social Impact team plays a vital role in this transformation. Our team ensures that our external reputation is strong, while internally, employees are connected to our goals and motivated to deliver excellence. By joining this team, you’ll have the chance to drive employee engagement and make a direct impact on how Zendesk’s workforce supports our ambitious vision for the future.What you’ll do• Support the execution of analyst relations strategies that build strong relationships with key industry analysts.• Assist in managing analyst briefings, research engagements, and events, ensuring Zendesk is well-represented in influential reports and recommendations.• Help draft messaging that aligns Zendesk’s business goals with analyst insights and industry trends.• Collaborate with product, marketing, and leadership teams to communicate Zendesk’s innovation and leadership to analysts.• Assist with tracking and measuring the impact of analyst relations campaigns, using insights to refine strategies.• Contribute to crisis communications efforts, ensuring analysts are aligned with Zendesk’s messaging during high-stakes situations.• Collaborate with the broader Communications and Social Impact team to ensure consistent messaging across external and internal channels.• Grow your expertise by exploring opportunities to rotate across Public Relations, Analyst Relations, Internal Communications, and Social Impact, contributing to Zendesk’s communications practice.Requirements• 2+ years of experience in communications, analyst relations, or a related field.• Strong writing and communication skills, with experience supporting analyst relations or external communications efforts.• Ability to manage multiple projects and meet deadlines in a fast-paced environment.• Analytical mindset, with the ability to track the effectiveness of analyst relations campaigns.• Interest in learning how to influence industry analysts and contribute to strategic messaging.• Collaborative approach, with an eagerness to explore growth opportunities across Public Relations, Internal Communications, and Social Impact.Where We Work:Fully FlexibleIn this role, you’ll work primarily remotely with the support of a dynamic and caring team. We’ll provide you with the digital tools and experiences to be together–even when we’re apart. Being digital first doesn’t mean we’re digital only. You’ll also have the flexibility to join us at a Zendesk workspace, in one of our Zendesk offices or our flex office spaces. We will bring our people together on occasion to connect, collaborate, learn, or celebrate in person.#Remote#LI-JM7The US annualized base salary range for this position is $83,000.00-$125,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.The intelligent heart of customer experienceZendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.
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Average salary estimate

$104000 / YEARLY (est.)
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$83000K
$125000K

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What You Should Know About Communications Specialist, Analyst Relations, Zendesk

If you're passionate about communication and building relationships, Zendesk is looking for you to join their team as a Communications Specialist focused on Analyst Relations in Washington, DC! In this vibrant role, you’ll be at the forefront of fostering and managing connections with key industry analysts, helping to position Zendesk as a leader in AI-powered service and customer experience. Your efforts will directly impact how Zendesk is perceived in major industry reports by organizations like Gartner and Forrester. You’ll support strategies that not only influence analysts but also transform them into advocates for Zendesk’s innovative technology. This position is perfect for someone who enjoys diving into industry trends and aligning them with business goals. As part of the Communications and Social Impact team, you'll help ensure that Zendesk's external reputation remains strong and that employees are engaged and connected to shared objectives. You've got the chance to influence organizational messaging during critical situations and collaborate across various teams like product and marketing to highlight Zendesk's leadership. With a fully flexible remote work arrangement, you’ll have access to digital tools that foster collaboration and connection regardless of your location. If you're ready to elevate analyst relations and contribute to a remarkable company culture, Zendesk is eager to hear from you!

Frequently Asked Questions (FAQs) for Communications Specialist, Analyst Relations Role at Zendesk
What are the main responsibilities of a Communications Specialist, Analyst Relations at Zendesk?

As a Communications Specialist focused on Analyst Relations at Zendesk, you'll support strategies to build strong ties with industry analysts, assist in organizing briefings and events, and help craft messaging that positions Zendesk's business goals with industry insights. Tracking the efficacy of analyst relations campaigns and contributing to crisis communications will also be key aspects of your responsibilities.

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What qualifications do I need to apply for the Communications Specialist position at Zendesk?

To become a Communications Specialist in Analyst Relations at Zendesk, candidates should have at least 2 years of experience in communications or analyst relations. Strong writing skills, the ability to handle multiple projects, and an interest in learning how to influence analysts are essential. A collaborative mindset and eagerness to explore growth across various communications functions are also important.

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How does Zendesk approach employee engagement for the Communications Specialist role?

Zendesk values employee engagement and connection as crucial components of a thriving workplace. As a Communications Specialist, you will drive initiatives that increase employee motivation while ensuring that internal messaging aligns with organizational goals. You'll have the chance to collaborate with teams across the company, ensuring that everyone remains informed and engaged.

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What can I expect in terms of flexibility working as a Communications Specialist at Zendesk?

In the Communications Specialist role at Zendesk, you can look forward to a fully flexible work environment. You'll primarily work remotely, supported by a caring team with digital tools that encourage collaboration. Additionally, you can opt to work from a Zendesk office or event spaces as needed, allowing for a blend of remote and in-person work that suits your schedule.

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What is the salary range for the Communications Specialist, Analyst Relations position at Zendesk?

The salary range for the Communications Specialist, Analyst Relations role at Zendesk is between $83,000 and $125,000 annually. This figure reflects the base salary and may also be complemented by bonuses or benefits based on individual qualifications and experience.

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Common Interview Questions for Communications Specialist, Analyst Relations
Can you explain your experience with analyst relations?

When answering this question, focus on any specific roles or projects where you've successfully built relationships with analysts. Highlight any strategies you've employed and how they benefited your previous organizations, especially in terms of enhancing visibility in influential industry reports.

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How do you track the success of analyst relations campaigns?

Discuss your approach to measuring the effectiveness of your campaigns by mentioning tools and metrics you use. Consider describing how you would analyze feedback from analysts and how that information may influence future strategies.

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What strategies do you think are effective in building relationships with analysts?

Speak to your understanding of the importance of transparency, timely communication, and providing valuable insights to analysts. Share specific strategies you've successfully implemented in past roles to demonstrate your ability to foster strong relationships.

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How would you handle negative feedback from an analyst?

It's crucial to display resilience and a constructive attitude. Explain that you would take the feedback seriously, seek to understand the underlying concerns, and work collaboratively to address them, always maintaining a positive and professional relationship with the analyst.

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Can you give an example of a successful messaging campaign you worked on?

Prepare to share a specific example, focusing on the objectives, the target audience, and the results. Discuss how you aligned it with broader business goals and how it was received by both analysts and internal stakeholders.

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What do you think makes an effective communication specialist?

Highlight skills such as strong writing, the ability to understand complex information, and the capability to make it digestible for various audiences. Your ability to collaborate well among teams and adapt to feedback is also essential to being an effective communicator.

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Describe a time when you successfully navigated a crisis communication situation.

Provide a relevant example illustrating your quick thinking, strategy, and communication skills. Emphasize how your efforts mitigated potential damage and maintained trust with key stakeholders, especially analysts.

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How do you stay updated on industry trends?

Discuss your methods for keeping abreast of industry developments, including industry publications, webinars, and networking with peers. Specify how this knowledge informs your communications strategies and analyst relations.

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What do you consider as industry-leading trends in analyst relations today?

Share your insights on current trends, such as the increasing importance of data-driven communication or the evolving role of social media in shaping analyst perspectives. Back your points with examples or data where possible.

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Why do you want to work for Zendesk as a Communications Specialist?

Express your enthusiasm for Zendesk's mission and values, mentioning how its focus on customer experience and innovation aligns with your personal philosophies. Also, highlight your eagerness to contribute to the Communications and Social Impact team's important initiatives.

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Zendesk is a Danish-American, customer experience company headquartered in San Francisco, California. We take pride in being recognized among the top 1% of the world's most flexible and remote-friendly companies and prioritizing getting together.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Customer-Centric
Social Impact Driven
Passion for Exploration
BENEFITS & PERKS
Maternity Leave
Paternity Leave
Family Coverage (Insurance)
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
401K Matching
Paid Holidays
Paid Time-Off
FUNDING
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TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 14, 2024

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