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Senior Enterprise Campaign Content Manager

Job DescriptionZendesk is seeking an Enterprise Campaign Content & Creative Lead to shape the creative direction and execution of high-impact assets that power our enterprise marketing efforts. This role will focus on scaling brand and thought leadership content to support Account-Based Marketing (ABM), sales plays, executive engagements, and more. You will collaborate across teams and lead production efforts, ensuring that every asset—from videos to executive briefs—meets the needs of our campaigns team and resonates with our target audience.This role is ideal for a strategic and creative professional with a passion for storytelling, strong project management skills, and experience leading cross-functional production efforts to deliver exceptional content.What You’ll Be Doing• Set the Strategic Vision for the global executive engagements, working with sales and marketing leadership to align briefings with key business goals and drive customer engagement.• Develop Tailored Briefing Agendas that address specific customer objectives, refining messaging to highlight Zendesk’s unique value propositions and solutions.• Ensure Consistent and Compelling Content by collaborating with internal stakeholders to identify key messaging and secure the right subject matter experts for each briefing.• Measure Impact and Drive Improvements by analyzing briefing effectiveness, gathering feedback, and implementing enhancements to optimize the program’s contribution to pipeline and bookings.• Manage Large-Scale Events and Projects by coordinating with various stakeholders, ensuring alignment on goals, communication, and execution excellence.• Collaborate with GTM stakeholders to coordinate outreach, scheduling, and agenda design• Create preparation materials for key executive stakeholder meetingsWhat You Bring to the Role• 10+ Years of Experience in content creation, creative leadership, or marketing roles, with a focus on enterprise campaigns.• Proven Track Record of Success in managing the production of diverse asset types, including videos, ABM materials, and thought leadership content.• Experience Working with Contractors and internal creative teams to deliver exceptional results at scale.• Strong Creative Portfolio showcasing a variety of assets, from written content to multimedia.• Proficiency in Marketing Tools such as content management platforms, creative software (e.g., Adobe Creative Suite), and analytics tools.• Basic Qualifications• Bachelor’s Degree in Business, Marketing, Communications, or a related field.• 7+ Years of Experience in an Executive Briefing Center or customer engagement role, preferably in the technology industry.• Expertise in Crafting Customized Briefing Agendas that align with sales objectives and demonstrate a deep understanding of customer needs.• Strong Technical Acumen with the ability to effectively communicate complex product solutions to diverse audiences, from C-level executives to technical stakeholders.• Excellent Organizational Skills to manage multiple projects simultaneously and deliver results in a dynamic environment.• Experience with CRM Tools like Salesforce.com and briefing management platforms (e.g., Briefing Source) for tracking program metrics and outcomes.Where We Work:Fully FlexibleIn this role, you’ll work primarily remotely with the support of a dynamic and caring team. We’ll provide you with the digital tools and experiences to be together–even when we’re apart. Being digital first doesn’t mean we’re digital only. You’ll also have the flexibility to join us at a Zendesk workspace, in one of our Zendesk offices or our flex office spaces. We will bring our people together on occasion to connect, collaborate, learn, or celebrate in person.#Remote#LI-JM7The US annualized base salary range for this position is $121,000.00-$181,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.The intelligent heart of customer experienceZendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.
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What You Should Know About Senior Enterprise Campaign Content Manager, Zendesk

Join Zendesk as a Senior Enterprise Campaign Content Manager, where you’ll play a pivotal role in shaping high-impact creative assets that drive our enterprise marketing initiatives. Based in Canada, this position offers you the chance to scale brand and thought leadership content in exciting ways that directly support Account-Based Marketing (ABM), key sales plays, and various executive engagements. You will collaborate with diverse teams across the organization, leading production efforts to ensure that every asset, whether it’s dynamic videos or insightful executive briefs, effectively resonates with our target audience. We’re looking for someone with a proven passion for storytelling, strong project management skills, and experience leading cross-functional teams to create exceptional content. In this role, you’ll be setting the strategic vision for global executive engagements, crafting tailored briefing agendas, and ensuring that all our content consistently showcases Zendesk’s unique solutions. You’ll measure the impact of your work, analyze effectiveness, and drive improvements, all while coordinating large-scale events and projects with various stakeholders. With over 10 years of experience in content creation or marketing roles and a solid track record of managing diverse asset types, you’ll thrive in a flexible, fully remote environment. At Zendesk, we prioritize a digital-first approach while also giving you the option to connect with your team in our offices or flex spaces. If you're ready to elevate your career and join a forward-thinking company focused on customer experience, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Senior Enterprise Campaign Content Manager Role at Zendesk
What responsibilities does a Senior Enterprise Campaign Content Manager at Zendesk have?

As a Senior Enterprise Campaign Content Manager at Zendesk, you will be responsible for shaping the creative direction of high-impact marketing assets. Your primary duties will involve developing tailored briefing agendas, collaborating with internal stakeholders to create compelling content, and managing large-scale projects that align with key business goals.

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What qualifications are required for the Senior Enterprise Campaign Content Manager position at Zendesk?

To qualify for the Senior Enterprise Campaign Content Manager role at Zendesk, candidates should have a Bachelor’s Degree in Business, Marketing, Communications, or a related field. Additionally, you should possess over 10 years of experience in content creation or marketing roles, particularly in enterprise campaigns, and demonstrate a strong creative portfolio showcasing diverse assets.

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What is the work environment like for a Senior Enterprise Campaign Content Manager at Zendesk?

Zendesk offers a fully flexible work environment for the Senior Enterprise Campaign Content Manager role. You’ll primarily work remotely with a supportive team, but you also have the option to join in-person at Zendesk offices or flex spaces when desired. This hybrid approach emphasizes collaboration and connection, even when working from different locations.

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How does Zendesk support the professional growth of a Senior Enterprise Campaign Content Manager?

At Zendesk, professional growth is highly valued. As a Senior Enterprise Campaign Content Manager, you will have access to digital tools and collaborative experiences designed to enhance learning and celebrating successes together. The company fosters an inclusive environment that encourages ongoing development and innovation.

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What creative skills are beneficial for a Senior Enterprise Campaign Content Manager at Zendesk?

For the Senior Enterprise Campaign Content Manager role at Zendesk, strong creative skills are essential. Proficiency in marketing tools like content management platforms and creative software, such as Adobe Creative Suite, is crucial. Additionally, having a keen eye for storytelling and the ability to effectively communicate complex ideas to various audiences set a successful candidate apart.

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Common Interview Questions for Senior Enterprise Campaign Content Manager
Can you describe your experience in managing large-scale content projects as a Senior Enterprise Campaign Content Manager?

In preparing your response, focus on specific projects you've managed, detailing how you coordinated teams and stakeholders, and the impact of those projects on business goals. Explain the tools you used to keep everything organized and efficient.

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How do you ensure that your content aligns with the strategic vision and goals of the company?

Discuss your approach to aligning content with business objectives, mentioning any strategies you employ for stakeholder collaboration. Share examples that demonstrate your ability to refine messaging according to specific customer needs.

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What metrics do you use to measure the effectiveness of content in marketing campaigns?

Highlight key performance indicators (KPIs) you typically track, such as engagement rates, conversion metrics, and feedback from target audiences. Explain how you utilize this data to drive improvements and optimize future content.

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Can you give an example of a time you collaborated with a creative team to deliver a project?

Share a specific instance where teamwork was crucial, focusing on your role in the collaboration. Illustrate how you communicated your vision and worked together to resolve any creative differences that arose.

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What creative processes do you follow when developing briefing agendas?

Outline your step-by-step process for creating briefing agendas, including research, stakeholder input, and drafting. Mention how you tailor the content to reflect the client's objectives and ensure alignment with sales strategies.

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How do you stay current with trends in enterprise marketing content?

Discuss your methods for staying informed about industry trends, such as attending webinars, participating in professional groups, or following thought leaders on social media. Provide examples of how you've implemented new ideas into your work.

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What role does customer feedback play in your content creation process?

Explain how you gather and analyze customer feedback to inform your content strategies. An example or case where this led to meaningful changes in your content would strengthen your response.

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How do you manage conflicting priorities when delivering multiple projects simultaneously?

Discuss your organizational methods, such as prioritization techniques or the use of project management tools, that help you handle multiple projects effectively while maintaining quality and deadlines.

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Describe a successful campaign you led and what you attribute its success to.

Provide a detailed case study of a past campaign, explaining your role and the strategies that led to its success. Emphasize teamwork, creativity, and any market research you performed to guide the campaign.

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Why do you want to work as a Senior Enterprise Campaign Content Manager at Zendesk?

Focus on your passion for storytelling and customer experience, discussing how those align with Zendesk's mission. Highlight any research you’ve done on the company’s values, culture, and how they resonate with your career goals.

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Zendesk is a Danish-American, customer experience company headquartered in San Francisco, California. We take pride in being recognized among the top 1% of the world's most flexible and remote-friendly companies and prioritizing getting together.

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Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Customer-Centric
Social Impact Driven
Passion for Exploration
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DATE POSTED
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