Lifecycle Marketing Manager, at Zillow in Seattle, WA

Buying and selling a home can be a complicated experience with an uncertain timeline. Zillow Premier Agents are key in making this process quicker, easier and painless. As such, we are laser-focused on developing programs designed to help our partner agents deliver outstanding experiences to Zillow customers who are on the journey to a new home. As a Lifecycle Marketing Manager, your role is to recommend and develop high-impact strategies powered by marketing automation that build deep partnerships with current and future Zillow Premier Agent partners and enable them to be the best agents they can be. Come join Zillow in changing the real estate industry! About the role Partner across an Integrated marketing group to drive multi-channel (including email, push, SMS, direct mail) lifecycle outreach strategies to our partner agents, including new partner acquisition, retention/engagement, upsell/add-on consideration, product/feature engagement, event attendance - all of which empower our... partners to help our customers find and transact on a home they love Work alongside Partner Marketing, Product Marketing, Sales and Marketing Operation teams to develop lead scoring and nurture strategies, assess new opportunities, and help define orchestration between marketing and sales Partner with Product Marketing to develop programs by cohorts to improve personalization, and create tailored messaging streams Partner with Marketing Operations to scope automated tools meant to drive scale Drive test-and-learn optimizations; provide insights and recommendations through analysis on as-appropriate basis Use analytics and qualitative and quantitative insights to identify, size and prioritize opportunities that drive higher lifetime value for target partner segments Own the end-to-end management of lifecycle marketing GTM programs, including multi-channel recommendations, creation, deployment, testing, optimization, analysis and reporting Gather and brief requirements for the development of channel campaigns (including landing pages), and participate in the creative review and approval process This role has been categorized as a Hybrid position. Hybrid employees regularly work at an existing ZG corporate office for approximately 10 to 80 percent of their time each month, and the rest of the time they may work from a remote physical location of their choice within a reasonable commuting distance from the corporate office which must be identified to the Company in advance. The Recruiter and Hiring Manager will set expectations on the employee's preferred time in office. ZG has not defined a reasonable distance, and expects employees will use judgment in determining this for themselves and understand the implications re: time commitment and cost of daily commute. Who you are 5 years of experience leading lifecycle, email, CRM and/or Engagement Marketing programs (B2B experience preferred) Considerable experience with marketing automation (Salesforce Pardot experience a plus) Demonstrable experience deriving and using customer insights and data to understand the customer base (Tableau, Google Analytics, etc.) Comfortable with ambiguity and change, and have experience in building programs quickly from the bottom up A successful track record of developing and executing channel strategies, including measuring and delivering on performance targets Strong project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations (Wrike/Asana experience a plus) Able to take ownership, are an inventive problem solver, and have a high level of accountability Collaborate well with others across the organization and thrive in a dynamic, fast-paced, and highly-fluid environment Demonstrate outstanding verbal and written communication skills In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Get to know us Zillow is reimagining real estate to make it easier to unlock life's next chapter. As the most-visited real estate website in the United States, Zillow and its affiliates offer customers an on-demand experience for selling, buying, renting or financing with transparency and nearly seamless end-to-end service. Millions of people visit Zillow and its affiliate sites every month to start their home search, and now they can rely on Zillow to help them finish it -- and no matter what job you're in, you will play a critical role in making this vision a reality. Salary Range: $100K -- $150K Minimum Qualification Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualificationsShow full descriptionCollapse