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Sr Brand Strategy Manager

Zynga is looking for a strong mobile game marketer with free-to-play experience, outstanding project management skills and a passion for launching new products and games to join our team! As the Senior Brand Strategy Manager, you will direct and collaborate with the marketing team to create compelling launch campaigns that generate excitement, drive installs and reputation for an exciting new franchise. The position reports to the Lead

Manager, Brand Strategy in our Go-To-Market division and will also work very closely with the game team product managers and functional marketing leads to lead exciting upcoming game launches. 

You’ll be responsible for identifying the game’s target market, developing the brand positioning and delivering the go-to-market plan for launch and initial post-launch content releases.

You’ll partner with Consumer Insights and the game teams to influence the product strategy and roadmap, ensuring the new games fit audience needs, are marketable and commercially viable.

The ideal candidate will have experience launching new games across mobile platforms and some experience working with high-profile IPs.


  • Work closely with game studios and functional marketing leads to develop and execute integrated marketing plans for new games from pre-production through worldwide launch, with budget responsibility for all brand campaigns
  • Coordinate cross-functionally with other marketing disciplines, including user acquisition/performance marketing, social, influencers, platform partnerships, media partnerships and more to develop and execute the overall go-to-market strategy for new game launches in the marketplace, both domestically and internationally
  • Analyze performance of all marketing programs to identify the best opportunities for optimization, and regularly iterate to improve performance
  • Identify value propositions and key messages that bond the right players to our games
  • Write creative briefs for internal or external agencies to ensure all teams produce outstanding creative which is consistent across all channels and resonates with consumers
  • Use consumer insights to calculate market sizing for the target player segments
  • Be a “marketing ambassador” between the central marketing teams and game teams
  • Ensure goals and incentives are aligned across all teams including game studio, platform partnerships, social strategy, media and brand partnerships, user acquisition, and more
  • Work closely with game teams to provide detailed marketing forecasts and management presentations on a daily, weekly and quarterly basis
  • Analyze player data to make recommendations and pivots to marketing strategy as needed
  • Manage budget for all brand marketing initiatives


  • 4+ years of experience in game marketing with a strong track record of success and results across multiple game products
  • Experience launching new gaming products, including developing positioning, creating a GTM strategy, and working cross functionally with marketing, game team, and other publishing operations in order to execute flawlessly and under tight deadlines
  • Experience designing (from scratch), launching and scaling marketing programs that span multiple countries. Experience with international marketing strategies
  • Understanding of free-to-play acquisition, retention and monetizing key product indicators
  • Strong influencing skills; effective cross-functional driver
  • Outstanding written and oral communication skills
  • Ability to be flexible on a day to day basis with task priority and ability to work across multiple time zones, including international ones
  • Ability to work on multiple game projects simultaneously
  • Experience working with licensed products and directly with licensing partners a plus


  • Competitive salary, bonus plan and ESPP (Employee Stock Purchase Plan)
  • 401K Company Match Contribution (US)
  • RRSP/DPSP company match contribution (Canada)
  • Health coverage, dental, disability, critical illness, EAP, and life insurance (Canada)
  • Medical, dental, vision, EAP, life insurance, and disability benefits (US)
  • Virtual mental health and neurodiversity support programs
  • Global Fitness reimbursement program
  • Global Wellbeing Program
  • Financial wellness program with unlimited access to certified financial planners
  • Discretionary Time Off policy for many employees
  • Family planning support program
  • Generous paid parental, pregnancy-related disability, caregiver, and compassionate leaves
  • Subsidized Back-up child care
  • Zynga happy hours and frequent employee events
  • Flexible working hours on many teams
  • Culture of diversity and inclusion including employee resource groups
  • Work with cool people and impact millions of daily players

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us!

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

We are committed to providing reasonable accommodations to qualified individuals with physical or mental disabilities in order to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at AccommodationRequest@zynga.com to request an accommodation associated with your application for an open position.

The pay range for this position in California at the start of employment is expected to be between $100,000 and $140,000 per year. 

However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.


Zynga does not engage in financial exchanges during the recruitment or onboarding process. We do not conduct job interviews over third-party messaging apps such as Telegram, WhatsApp or others. We will never ask you for your personal or financial information over unofficial chat channels. Our in-house recruitment team only contacts individuals via official company email addresses (i.e., via a zynga.com or naturalmotion.com email domain).

If you believe you have been the victim of a scam, you may wish to contact the authorities. In the United States, you may file a complaint with the FBI. More information is available here: https://www.ic3.gov.

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May 14, 2024

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