Associate Creative Director - Art

The Associate Creative Director - Art at RAPP Detroit plays a critical role in guiding the creative direction for data-driven customer experiences. Responsibilities include leading creative development for diverse CRM initiatives, ensuring alignment with client objectives, and mentoring a talented creative team. This involves collaborating with multiple teams such as strategy, account, and analytics to produce work that resonates with the brand voice.

For the Associate Creative Director - Art role at RAPP Detroit, candidates should have 7+ years of experience in a relevant field, showcasing a strong portfolio that demonstrates creative thinking across multiple marketing channels. Additionally, a minimum of 2 years of managerial experience, expertise in Adobe Creative Suite and Figma, and knowledge of web design tools and trends are essential.

At RAPP Detroit, the Associate Creative Director - Art is provided with ample opportunities to lead and inspire their team while working collaboratively with various departments. The company emphasizes a culture of innovation and personal well-being, ensuring that you have the support and resources needed to excel in your creative endeavors.

RAPP Detroit fosters a dynamic and inclusive work environment that champions collaboration and creativity. With a hybrid work model, employees have the flexibility to work from home two days a week while still engaging in valuable in-person connections that drive the culture at RAPP. This setup ensures a balance between collaboration and personal flexibility.

The Associate Creative Director - Art at RAPP Detroit will lead creative development on a variety of projects, including CRM initiatives, email campaigns, direct mail, and more. This role focuses on creating personalized experiences for clients while also contributing to long-range creative strategies that drive significant impact across marketing channels.

In answering this question, highlight your experience in developing integrated campaigns across various marketing channels. Discuss your process for ensuring consistency in messaging and visual identity, as well as how you collaborate with cross-functional teams to achieve client objectives.

Share a specific example of your mentorship experience, focusing on your approach to providing feedback, guidance, and support. Discuss how you helped them grow in their role and how that contributed to the overall success of the team.

Mention industry-standard tools such as Adobe Creative Suite and Figma, providing reasons for your preference, such as their collaborative features, user-friendly interfaces, and versatility in executing creative vision.

Discuss your understanding of client goals by aligning creative concepts with their specifications. Emphasize your familiarity with ADA compliance and the importance of creating accessible content, citing methods you use to ensure this adherence in your work.

Share the journey that led you to become a creative director, including key moments and influences that sparked your passion for creativity and storytelling in the marketing space.

Choose a specific project that posed challenges and outline your problem-solving process. Detail how you communicated with your team and collaborators, adapted your strategies, and ultimately achieved successful results.

Talk about your methods of staying informed, including following influential designers, attending workshops, or participating in online communities. Highlight how this knowledge informs your work and keeps your creative output fresh and relevant.

Share techniques such as brainstorming sessions, encouraging risk-taking, or introducing new technologies and tools. Discuss the importance of creating a safe environment for creativity to thrive.

Emphasize the importance of performance metrics in measuring campaign success, such as engagement rates, conversion rates, or client feedback, and how you analyze these metrics to inform future strategies.

Describe how you consider the audience's perspective when developing creative work, ensuring your campaigns resonate on a personal level and address their needs and desires effectively.