Events Marketing Manager - 9 Month FTC

The Events Marketing Manager at impact.com is responsible for producing and executing world-class UK events, developing comprehensive campaigns, and ensuring that all marketing activities align with the broader strategy. This involves creating promotional assets, coordinating with vendors, and collaborating with sales and client success teams to deliver effective and engaging events.

To qualify for the Events Marketing Manager role at impact.com, candidates should have at least three years of relevant events experience. A track record in collaborating with both internal and external teams, alongside strong project management skills, is essential. A customer-focused mindset and an understanding of the partnership marketing ecosystem are also highly regarded.

impact.com offers a variety of professional development benefits for the Events Marketing Manager including a free Coursera subscription and PXA partnerships learning. This encourages continuous learning and skill enhancement, contributing to both personal growth and a higher level of success in the role.

The work environment for the Events Marketing Manager at impact.com is dynamic and collaborative. Located in London, this role supports both in-person and virtual events within a flexible remote working policy, promoting a balance between professional responsibilities and personal life.

As an Events Marketing Manager at impact.com, you can expect a variety of benefits including a responsible PTO policy, flexible working options, gym reimbursements, mental health support, and health and dental insurance. The company takes pride in promoting a positive work-life balance and employee well-being.

When answering this question, focus on the event's objectives, the planning process, and the outcomes. Share specific metrics or feedback that showcase the event's success, emphasizing your role in its execution and how it contributed to broader marketing goals.

It’s important to demonstrate your organizational skills. Discuss how you use project management tools or techniques to stay on track, set clear deadlines, and communicate with team members to ensure all aspects of each event are managed effectively.

Highlight your creativity by discussing various engagement strategies such as interactive sessions, social media integration, or post-event follow-ups. Provide specific examples of how you’ve successfully increased attendee engagement at previous events.

Showcase your problem-solving skills by describing a specific instance where you encountered an issue during an event. Explain how you quickly assessed the situation, devised a solution, and communicated changes effectively to your team.

Mention industry-standard tools like event management software, social media platforms for promotion, and email marketing systems. Discuss how you use these tools to streamline event planning processes and enhance audience reach.

When discussing a past campaign, illustrate how you aligned messaging across various channels such as email, social media, and event materials. Highlight the cohesion in strategy and the metrics that showcased its effectiveness leading up to the event.

Emphasize your communication skills and approach to establishing relationships with various stakeholders. Discuss past experiences where collaboration led to successful outcomes, illustrating your ability to listen, integrate feedback, and drive team success.

Stay informed by mentioning current trends such as increased virtual events, the importance of sustainability, or immersive experiences. Explain how these trends can be integrated into your event planning to resonate with audiences and enhance engagement.

Discuss strategies for segmenting audiences and tailoring event messaging and experiences. You might mention different promotional materials or session topics that cater specifically to the interests and needs of each audience segment.

Share your passion for creating memorable experiences that drive results. Discuss your desire for continuous improvement and how working in a fast-paced, innovative environment like impact.com motivates you to contribute your best efforts.