Head of Martech & Operations

As the Head of Martech & Operations at Ouro, your primary responsibilities will include developing marketing operations strategies that enhance efficiency, overseeing the marketing technology stack, and managing various communication channels to optimize customer engagement. You'll collaborate with cross-functional teams to ensure that marketing aligns with business objectives and drive performance measurement through data analytics.

The ideal candidate for the Head of Martech & Operations position at Ouro should have at least 5 years of experience in marketing operations or a related field, with a minimum of 3 years in a leadership role. They should possess expertise in marketing technology platforms, particularly with tools like Snowflake and Braze, and demonstrate strong analytical skills and project management expertise.

The Head of Martech & Operations plays a crucial role in driving Ouro's growth by optimizing marketing strategies, improving operational efficiencies, and implementing marketing technology solutions. Their insights into data analytics will help guide decision-making and performance metrics, ultimately increasing ROI and fostering effective customer engagement across various channels.

At Ouro, the marketing technology stack includes robust platforms such as Snowflake for data analytics and Braze for customer engagement. The Head of Martech & Operations will be responsible for managing and optimizing these tools to enhance marketing execution and utilize data effectively for campaign planning and performance assessment.

For the Head of Martech & Operations role at Ouro, strong communication and interpersonal skills are essential. The ability to lead and mentor a team while influencing various stakeholders will significantly contribute to the position's success. Additionally, self-motivation, adaptability, and strategic thinking are critical in navigating the fast-paced environment of financial services.

To develop an effective marketing operations strategy, I start by assessing the current processes and identifying areas for improvement. I then collaborate with stakeholders to align goals and resources. Utilizing data-driven insights, I establish performance metrics to measure success and ensure that the strategy supports overall business objectives.

I have extensive experience using various marketing technology platforms, such as Snowflake and Braze. I focus on leveraging these tools for data management, campaign execution, and analytics. My goal is to continually optimize our tech stack to enhance operational efficiency and drive better customer engagement.

I prioritize tasks by aligning them with the overall marketing goals and deadlines. I utilize project management tools and techniques to keep track of progress, ensure transparency, and effectively delegate tasks among team members. This approach helps to manage workload efficiently while maintaining focus on critical initiatives.

I measure the success of marketing campaigns through key performance indicators (KPIs) such as ROI, conversion rates, and engagement metrics. By setting clear objectives beforehand, I can analyze these metrics post-campaign to determine effectiveness and identify opportunities for optimization in future campaigns.

Data is fundamental to my marketing operations strategy; it informs decisions, guides optimization processes, and supports campaign planning. I utilize analytics to track customer behavior and assess performance, ensuring that our marketing efforts are targeted and effective in achieving our goals.

I promote collaboration by establishing regular touchpoints with cross-functional teams, like product and IT. Encouraging open communication and aligning our goals fosters a culture of shared responsibility, making it easier to execute integrated marketing initiatives that benefit the organization as a whole.

I led a multi-channel marketing campaign that increased customer engagement by 30%. By analyzing customer data, I identified key segments, tailored messaging across channels, and coordinated with cross-functional teams to ensure seamless execution. The result was improved brand awareness and a significant uptick in conversions.

Effective budget management involves careful planning and constant monitoring of expenses. I break down budgets by channels and initiatives, prioritize based on expected ROI, and adjust allocations based on performance to ensure efficient use of resources while meeting our marketing objectives.

When encountering underperforming channels, I conduct a thorough analysis to identify the causes, whether it's audience targeting, messaging, or execution. Based on insights gained, I make recommendations for adjustments or reallocate resources to better-performing channels to maximize overall effectiveness.

I lead with a collaborative and supportive leadership style, focusing on empowering my team members. I believe in nurturing talent and encouraging open communication, fostering an environment where ideas can flourish, and collaboration across roles can drive innovative solutions and success.